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Juan Venegas
Works at Research On Investment
Attended Universisty of Quebec
Lives in Montreal
262 followers|88,697 views
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Juan Venegas

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As marketers we’re constantly presenting, pitching, and selling through new, big concepts, programs and ideas—but our audiences are only taking away 10 percent of it all. Harness the power of brain science to make that 10 percent count with some simple tactics.
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Manufacturing Serendipity: How to Create Content that Captivates Your Audience https://moz.com/blog/manufacturing-serendipity #contentmarketing 
Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.
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Are you looking for Instagram management tools to become more productive? We want to share 4 useful tools that are well worth checking out.
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Great place to finish a busy day! Love it! Amazing drinks :)
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Work
Occupation
Digital Marketing Director
Skills
Google Analytics, Google Adwords, SEO, Digital Strategy, Email Marketing, Social Media, Digital Marketing, Online Advertising, User Experience, Web Design, Wordpress, Branding, Project Management,
Employment
  • Research On Investment
    Digital Marketing Director, 2015 - present
    Created and executed a metric-driven digital marketing strategy to generate acquisitions, qualified leads and drive sales. • Inbound Lead Generation Designed inbound lead generation programs to support revenue goals at targeted cost per lead and acquisition levels. Measured website performance and optimized landing page experience and visitor flow to improve conversions. • Online Advertising Managed email marketing campaigns, display ads, search ads, social ads and re-marketing to meet awareness, engagement and acquisition targets. Wrote advertising copy and tested ad variations to optimize conversions. • Marketing Automation Evaluated, chose and implemented a marketing automation solution. Designed automation flows and rules and implemented alerts and actions for the sales team. • Content Strategy Designed and implemented a content strategy targeting different stages in the conversion funnel including the creation of infographics, white papers, articles, videos and webinars. Created editorial guidelines and calendar. Optimized content for conversions. • Measurement Designed a real-time executive dashboard to measure digital KPI performance. Presented a monthly performance report to senior management including specific awareness, engagement and acquisition KPIs. • Branding Managed and implemented the company's re-branding process from hiring and supervising the branding agency to the design and production of all on-line and off-line collateral materials and sales tools. • Trade Shows and Events Supported field marketing events with social media, SEM and email marketing blitz campaigns. • Management Contracted and managed several ad agencies, digital agencies and marketing interns. Allocated and managed the digital marketing budget.
  • Lassonde Inds
    Digital Marketing & Social Media Project Manager, 2013 - 2014
    Developed managed and monitored the digital marketing strategy for A. Lassonde and its brands Oasis, Fruité, Allen’s, Rougemont and others. Responsible for websites and intranet, social media management, email marketing programs, content strategy, database acquisitions, online advertising, performance measurement and KPI monitoring. Responsibilities: • Monitoring and improving SEO • Website development, management and coordination of external agencies. • Supervision of information architecture, usability, design and website functinality. • Development of content strategy, graphic production, copywriting and content management with Wordpress. • Management relationship marketing tools, segmentation and manipulation of databases. • Social media management including editorial calendar, style guide, reputation monitoring and crisis management • Creation of digital advertising campaigns with Google Adwords, Google Display, Facebook Ads and Twitter Ads. • Measurements and analisys of KPI performance and improvement strategies using Google Analytics, Webmaster Tools, MOZ Analytics, Brandwatch , Ahrefs, Authority Labs and others.
  • Digimedia
    Online Project Manager, 2012 - 2012
    Creation, implementation and control of digital marketing strategies using mobile and desktop websites, Adwords campaigns, SEO, social media, email marketing and analytics.
  • VVS Films
    Social media community manager and designer, 2011 - 2011
    Social media community manager in english and french and web designer.
  • Nature-Action Québec
    Online marketing communications agent, 2010 - 2011
    Development of four websites including design, programming, content strategies and promotion.
  • New Line Cinema
    Coordonnateur communication marketing, 2006 - 2008
    Responsible for coordinating marketing activities, PR, media placement, social media and digital campaigns.
  • Indexcol Ltd.
    Web designer, 2005 - 2006
    Web designer for digital campaigns for Intel, McDonald’s, Coca-Cola and Unilever among other multinational clients.
  • New Line Cinema
    Marketing communications coordinator, 2004 - 2005
    Responsible for coordinating marketing activities, PR, media placement, social media and digital campaigns.
  • Warner Bros. Entertainment
    Marketing and Advertising Assistant, 2001 - 2004
    Responsible for coordinating marketing activities, media placement, PR, and advertising budget.
  • Trends Ltd.
    Market research assistant, 1999 - 2001
    Market research assistant in the preparation and analysis of quantitative and qualitative studies for multinational clients such as Procter & Ganble, Renault and General Motors.
  • BlueHat Marketing
    Search Engine Marketing Analyst, 2013 - 2013
    • Crafted Pay-Per-Click ad strategies for clients on main PPC platforms: AdWords, Facebook, etc. • Implemented and managed PPC, remarketing or performance display campaigns • Provided reporting, forecast and recommendations to the team leader as well as project managers • Created, analyzed and presented results to clients, sales reps and account managers • Bilingual ad copy-writing • Created landing page improvements to increase conversions and better usability • Performed SEO audits and recommendations • Stayed on top of SEO/link building strategies and trends • Stayed informed about industry trends and best practices
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Montreal
Previously
Bogota - Brussels - Eindhoven
Contact Information
Home
Phone
(514)241-3273
Email
Work
Phone
(514)241-3273
Email
Story
Tagline
Digital Marketing Director
Introduction
Senior digital marketing manager with ample experience creating successful performance-driven online marketing programs for consumer and business markets.

Through measurable digital marketing strategies, I help companies generate awareness, engagement, acquisitions and revenue.
Bragging rights
Google Analytics Certification, Google Adwords Certification, Digital Project Management and Online Marketing Strategy..
Collections Juan is following
Education
  • Universisty of Quebec
    BA Marketing Communications, 2009 - 2013
    Project Management: Theory and Practice Oral and Written Communications Business Communications Communication Theory Consumers and Law Marketing Basics Statistics Communications in Organizations Marketing Research Consumer Behavior Accounting Principles Advanced Written French Communication Planning Microeconomics History of Communications Advertising Branding Semiotic Studies Management Strategic Marketing E-commerce Programming Principles Analysis and Critique of Advertising Financial Communications Direct Marketing
  • Dawson College
    Commercial Photography, 2009 - 2013
    Applied Photographic Design I Photo Imaging Lab I Camera and Light Professional Photo Practices I Applied Studio I Applied Photographic Design II Photo Imaging Lab II Photo Imaging Lab III Photo Imaging Lab IV Professional Photo Practices II Applied Studio II Applied Studio III Applied Location Photography II Applied Location Photography I Photographic Media Integration
  • Politécnico Grancolombiano
    Marketing and Advertising, 1996 - 1999
Basic Information
Gender
Male
Looking for
Networking
Other names
Juan Camilo Venegas
Juan Venegas's +1's are the things they like, agree with, or want to recommend.
Digital Marketing Consultant
juanvenegas.ca

Juan Venegas, digital marketing consultant and online advertising specialist. Expert in SEO, SEM, Google Adwords, Social Media & Analytics.

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Sign up for Twitter to follow Pete Cashmore (@mashable). Digital, social media, business, tech, entertainment and mobile news from Mashable.

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Great lamb sandwich and very friendly staff!
Public - 2 weeks ago
reviewed 2 weeks ago
Scenic hiking trails and even a campground only a few minutes from town.
Public - a month ago
reviewed a month ago
Public - 2 months ago
reviewed 2 months ago
33 reviews
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Great spot for squash players in the Milton Brampton area. Courts are great staff is friendly and there's a vibrant community of players there's also a little bar where you can have a beer after a long match!
Public - a month ago
reviewed a month ago
Amazing choice of fine European foods. Prepared meals are very good and staff is very friendly.
Public - a month ago
reviewed a month ago
One of the largest lead generation firms for economic development. Results driven and friendly team!
Public - 6 months ago
reviewed 6 months ago