- Lassonde IndsDigital Project Manager, 2013 - presentDevelopment, management and monitoring of the digital marketing strategy for A. Lassonde and its brands Oasis, Fruité, Allen’s, Rougemont and others. Responsible for websites and intranet, social media management, email marketing programs, content strategy, database membership, digital advertising, performance measurement and KPI monitoring. Responsibilities: • Monitoring and improving SEO • Website development, management and coordination of external agencies. • Supervision of information architecture, usability, design and website functinality. • Development of content strategy, graphic production, copywriting and content management with Wordpress. • Management relationship marketing tools, segmentation and manipulation of databases. • Social media management including editorial calendar, style guide, reputation monitoring and crisis management • Creation of digital advertising campaigns with Google Adwords, Google Display, Facebook Ads and Twitter Ads. • Measurements and analisys of KPI performance and improvement strategies using Google Analytics, Webmaster Tools, MOZ Analytics, Brandwatch , Ahrefs, Authority Labs and others.
- DigimediaOnline Project Manager, 2012 - 2012Digital marketing strategist managing website creation, Adwords campaigns, SEO, social media and email marketing for clients such as Levi’s and Wenger.
- VVS FilmsSocial media community manager and designer, 2011 - 2011Social media community manager in english and french and web designer.
- Nature-Action QuébecOnline marketing communications agent, 2010 - 2011Development of four websites including design, programming, content strategies and promotion.
- New Line CinemaCoordonnateur communication marketing, 2006 - 2008Responsible for coordinating marketing activities, PR, media placement, social media and digital campaigns.
- Indexcol Ltd.Web designer, 2005 - 2006Web designer for digital campaigns for Intel, McDonald’s, Coca-Cola and Unilever among other multinational clients.
- New Line CinemaMarketing communications coordinator, 2004 - 2005Responsible for coordinating marketing activities, PR, media placement, social media and digital campaigns.
- Warner Bros. EntertainmentMarketing and Advertising Assistant, 2001 - 2004Responsible for coordinating marketing activities, media placement, PR, and advertising budget.
- Trends Ltd.Market research assistant, 1999 - 2001Market research assistant in the preparation and analysis of quantitative and qualitative studies for multinational clients such as Procter & Ganble, Renault and General Motors.
- Université du Québec à MontréalMarketing Communications, 2009 - 2013Project Management: Theory and Practice Oral and Written Communications Business Communications Communication Theory Consumers and Law Marketing Basics Statistics Communications in Organizations Marketing Research Consumer Behavior Accounting Principles Advanced Written French Communication Planning Microeconomics History of Communications Advertising Branding Semiotic Studies Management Strategic Marketing E-commerce Programming Principles Analysis and Critique of Advertising Financial Communications Direct Marketing
- Dawson CollegeCommercial Photography, 2009 - 2013Applied Photographic Design I Photo Imaging Lab I Camera and Light Professional Photo Practices I Applied Studio I Applied Photographic Design II Photo Imaging Lab II Photo Imaging Lab III Photo Imaging Lab IV Professional Photo Practices II Applied Studio II Applied Studio III Applied Location Photography II Applied Location Photography I Photographic Media Integration
- Politécnico GrancolombianoMarketing and Advertising, 1996 - 1999
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