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Juan Pablo Vittori
Attended Universidad de Ciencias Empresariales y Sociales (U.C.E.S.)
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Juan Pablo Vittori

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To build precise personas, you need to dive into your website’s search data by using your web analytics tool(s). This will help you determine what people search for, why people search, how people search, and the actual searcher demographics. In addition, you need to go beyond the data insights collected in the conventional method, and actually integrate SEO into your persona research. Overall, the approach involves taking your website’s data and utilizes analytical rigor to deliver an effective #contentmarketing strategy
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Juan Pablo Vittori

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The Key to Empowering your Marketing Team - Whiteboard Friday
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#SEO

+ Page Authority correlates higher than any other metric we measured.

+ Social signals, especially Google +1s and Facebook shares are highly correlated.

+ Despite Penguin, anchor text correlations remain as strong as ever.

+ New correlations were measured for schema.org and structured data usage.

+ More data was collected on external links, keywords, and exact match domains.
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
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Have him in circles
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Juan Pablo Vittori

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While most people working in #SEO can readily  list the types of links that have fallen out of favor with Google seach, here’s a short primer of some of the more notable, in bullet form:

Backlinks originating from sites you control.Backlinks from forum comments and discussion boards.Purchased links.Links from large-scale article distribution with keyword-rich anchor text.Excessive link exchanges.Low-quality bookmark or directory site links.Widgets embedded with irrelevant links.Over-use of keyword-rich anchor text in media releases and articles.Backlinks between sites that have an irrelevant relationship or none at all.
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A Trippy Animation of the Alphabet
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In an age of information overload, it's easy for your marketing message to get lost in the noise. One of the best ways to get your content noticed is by telling compelling stories.

LookBookHQ, a content-marketing company, has examined the elements of effective storytelling in marketing.
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Juan Pablo Vittori

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Most of us have a pretty good sense for the best ways to improve our search rankings, including earning links, targeting the people who search for us, and making sure our sites contain high-quality content. Sometimes, though, we get outranked by sites that clearly have work to do in these areas. In today's Whiteboard Friday, Rand explains some of the reasons why that might happen to you.
Why You Might Be Losing Rankings to Pages with Fewer Links Worse Targeting and Poor Content - Whiteboard Friday
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People
Have him in circles
121 people
Macarena Palacios's profile photo
Mohammed Mahmoud Babaeer's profile photo
vinay raval's profile photo
Nadia Linden's profile photo
Andres Vera's profile photo
Magdalena Ferreira Lamas's profile photo
Leon Jeffery's profile photo
DANIELE CAVICCHINI's profile photo
Alan Matthews's profile photo
Work
Occupation
Especialista en Marketing Online y Creación de Contenidos
Skills
Marketing Online, SEO, Contenidos, Email Marketing, Estrategia
Basic Information
Gender
Male
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Tagline
Especialista en Marketing Online y Creación de Contenidos
Education
  • Universidad de Ciencias Empresariales y Sociales (U.C.E.S.)
    Marketing