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Juan Madrigal
Worked at HealthyPets
Attended University of California, Berkeley
Lives in Fremont, CA
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Juan Madrigal

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Feline Lower Urinary Tract Disease FLUTD is a class of diseases that can profoundly threaten your cat's health. Learn more about its causes, symptoms, and treatments- here at EntirelyPets!
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Delicious chews that promote healthy joints!
Do you have a small dog that’s getting on in years Did you know that pugs, bulldogs, and other short-nosed breeds are prone to arthritic conditions?
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Cool infographic from VPI! We check Elsa for foxtails and ear infections all the time.
 
Summer is almost here! 

Help protect your four-legged companion from these seasonal dangers.
Along with a plethora of summer fun to be had at the beach, in your backyard or hiking trails comes a multitude of dangers for your pet. Have a safe and fun summer experience with your pet by familiarizing yourself with these hazardous conditions.
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Why do dogs eat grass The answer may surprise you! Learn all about it here at EntirelyPets!
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When you're ready for bed but you still gotta drive home...
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Yes
These 10 adorable kitties will teach you how to give a proper cat hug!
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Ever wonder why cat's purr? Learn the many theories behind this feline phenomenon with this adorable and informative graphic from EntirelyPets!
Did you know that cats don't always purr because they're happy?
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Keep your dog safe by learning which foods are toxic to dogs. Learn about the foods that cause upset stomach and those that can do even more harm- as well as the best ways to remedy an upset stomach, here at EntirelyPets!
We are often asked, what is toxic to dogs Some we know about, however, there are many others we are not aware of that are just as dangerous and poisonous to your pet. Learn more about these steps here at EntirelyPets!
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Hoping to travel this summer but unsure of what to do with your pet Take her with you! Learn everything you need to know about traveling with your pup here at EntirelyPets!
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Hip dysplasia is a genetic abnormality that can severely impact your dog's health. Learn which dogs are prone to this disorder and how you can treat it here at EntirelyPets.
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In his circles
124 people
Have him in circles
54 people
Tim Bromagem's profile photo
Entirely Takeshi's profile photo
Clark Tran's profile photo
Huseyin Aksu's profile photo
Lisa Ngo's profile photo
Char Platon's profile photo
Eddie Khoriaty's profile photo
Abby Rosenberg's profile photo
Dominique Menchaca's profile photo
Work
Occupation
Web Content Strategist
Skills
Writing, HTML, Microsoft Office (Word, Excel, PowerPoint), Bright Edge Certified Professional, SEO
Employment
  • HealthyPets
    Web Content Strategist
    I create and edit content for the sites owned by Healthy Pets including articles, newsletters, web pages, blog posts, product descriptions and more. I also ensure that each page is SEO optimized to increase visibility across search engines. Additionally I work with social media and contact other websites to increase referrals both to increase our clout and visibility and to increase our rate of conversions and sales.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
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Fremont, CA
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Web Content Strategist at HealthyPets, Inc.
Introduction
The world of marketing can be a fast-paced one, and it often requires that we adapt to its stringent demands. Regular updates to search rank algorithms can make or break an e-commerce business, as has been seen with updated Google algorithms like Penguin, Hummingbird, and Panda. To market in the 21st century, companies must set aside strategies that aim to game the system and focus on creating content that people want and distributing said content to those people.

The phrase "Content is King" has been uttered innumerable times at marketing conferences and webinars over the years. Indeed, as time goes on, the web becomes more amenable to quality websites that offer users the exact information for which they're searching. This means that the best way to build an online presence is to actually create a useful website.

I began working in content marketing in the Summer of 2012 for the tech start-up, Appcelerator, Inc. It was there that I first attempted to increase the SEO of a website by creating useful content. There, I wrote about our product, a mobile development platform called Appcelerator Titanium, and any important news that affected our company or our industry. This content included descriptions of our partners and the applications built with our platform and well-researched marketing white papers about mobile app development.

Although I was trained to include keywords and call-to-actions, to build backlinks with traditional methods, and to effectively use marketing language- I had only scratched the surface of online marketing. It was when I started working for a pet supply retailer called HealthyPets, Inc. that I first learned in-depth how to use content to drive revenue and magnify our presence in SERPs.

Our strategy evolved from creating miscellaneous content and dumping them on the site to one in which content was organized and omptimized for both users and search engines. By improving the lackluster organizational structure to our web pages, a colleague and I were able to increase the natural traffic (and consequently, revenue) to our top-converting pages. Simple techniques like inbound linking, adding canonical tags to point duplicate content to the top-converting pages, and using optimizing on-page HTML gave amazing returns on a minimal budget.

We also diversified the content our site was producing in order to meet different ends. Some content is written about products and is focused on improving SEO for long-tail keywords, while other content is news-centered and focuses on trending topics. We also create technical content that improves our clout by establishing us as a reliable source of valuable information. Additional content is oriented towards sharing across social channels by emulating viral content producers like Buzzfeed and Upworthy. Each piece of content is also focused on meeting the needs or desires of the average pet owner to ensure that each piece of content adds value.

Using tools like BrightEdge and Linkdex, our team tracks our blog's KPIs with vigilance to determine which content creates a visible increase in revenue. Attribution is key to ensuring that your team is producing the right content. Additionally, attribution can help determine which channels are most effective for promoting said content. Our team works daily with Facebook, Twitter, Google+, and other social sharing sites that work to promote our posts.

It's been a long journey but our content strategy is coming together more effectively than ever. Since starting with HealthyPets, Inc. I have created the content for more than 1000 web pages across our servers. Even now, however, I am still learning of ways to grow our reach. That's my favorite part of working for a smaller company- there's always room to grow.

Examples of Content:

I've had a few posts on the EntirelyPets Blog go viral, with some of my most popular posts being:

Coverage on Sochi's mass killing of dogs:

and

A piece on the Labrador's record breaking popularity:

Additionally, I've added and edited content to some of our top performing pages that has made a significant difference in their SERP rankings and their generated revenue. One such page is our page for the Top 10 Cat Treats, for which I completely created new content and replaced two broken links:


I also performed an audit of existing content in our professional resource center. This is where the more technical posts inform pet owners about medication, diseases, and other complex concerns. The content from this section of the site drove more conversions- but received less natural traffic. An example of a page I created for this section about Canine Heart Disease is included below:


Education
  • University of California, Berkeley
    2013
Basic Information
Gender
Male
Other names
Johnny
Juan Madrigal's +1's are the things they like, agree with, or want to recommend.
FLUTD: Feline Lower Urinary Tract Disease - Cat Renal and Urinary Health...
www.entirelypets.com

Feline Lower Urinary Tract Disease FLUTD is a class of diseases that can profoundly threaten your cat's health. Learn more about its causes,

Preventing Hypothermia and Heat Stroke in Dogs and Cats [INFOGRAPHIC] | ...
www.entirelypets.com

Do the summer days have your pet panting Then prepare for the summer heat and the heat stroke it may strike in your pet with this informativ

Why Do Cats Purr? [Infographic] | EntirelyPets
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Did you know that cats don't always purr because they're happy?

Hypothyroidism in Dogs | EntirelyPets
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You notice your dog gaining weight even though their diet and exercise regimen has not changed. Puzzled, you also begin to notice that your

6 World Class Pets and Their Amazing Feats | EntirelyPets
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Not many people hold a world record in something. Holding a World Record means being the absolute best- so these talented animals have each

Hip Dyspasia in Dogs | EntirelyPets
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Hip dysplasia is a genetic abnormality that can severely impact your dog's health. Learn which dogs are prone to this disorder and how you c

Cutest Dog Breeds
www.entirelypets.com

Copy the code below to share our Cute Dog Breed infographic:

The Most Popular Dog Breeds of 2015
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In January and February we polled people from around the world, asking them to vote for their favorite dog breed. After collecting more than

7 Superfoods to Add to Your Dog's Diet
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A superfood is a food which is high in nutrients, low in calories and has extra properties which make it nourishing. Learn about the top 7 s

Gabapentin Side Effects | EntirelyPets
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Gabapentin is an anti-seizure drug that has benefitted cats, dogs and horses in various ways. In addition to being an effective treatment fo

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Support the Troops with Every Purchase – Bayer Partners with K9s For Warriors to provide service dogs with much needed protection against fl

Seasonal Pet Allergies | Dogs with Allergies | Cats with Allergies
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Spring is here- the weather is clear and the flowers are blooming! But with each blooming flower, the pollen count rises as more and more al

Tapeworm in Dogs: Symptoms, Causes & Treatments | EntirelyPets
www.entirelypets.com

The most common tapeworm affecting cats and dogs is known as Dipylidium caninum . These minute parasites can be identified by their flat app

Canine Scabies: Sarcoptic Mange in Dogs | EntirelyPets
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Sarcoptic mange, also known as canine scabies, is a highly contagious zoonotic disease that can severely irritate your dog. Sarcoptic mange

Jake the Eternal Puppy Has Cancer
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Jake is almost 10 years old. He has a soft tissue sarcoma on his right foreleg that has returned after his first surgery nine months ago. Ja

The EntirelyPets Weekly Recap (February 21-27, 2015)
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A class-action lawsuit asserts a popular dog food is responsible for the deaths of hundreds of dogs, a pharmaceutical company is on the verg

How to Use a FURminator | EntirelyPets
www.entirelypets.com

One of the most effective ways to reduce shedding in pets is with regular use of the FURminator deShedding Tool. But how does one properly u

Treating Digestive Upset in Pets: The Benefits of Probiotics | EntirelyPets
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If your pet is suffering from frequent digestive problems, don’t worry- there’s a simple way to provide relief to your pet's gastrointestina