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Juan Madrigal
Worked at HealthyPets
Attended University of California, Berkeley
Lives in Fremont, CA
37 followers|6,194 views
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Juan Madrigal

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An article by my colleague, Haley Fraser.
Gabapentin is an anti-seizure drug that has benefitted cats, dogs and horses in various ways. In addition to being an effective treatment for seizures, it can also be used to soothe neuropathic and chronic arthritis pains. This multifunctional medication can even be used in humans for similar purposes, though it is not recommended sharing this with pets as gabapentin intended for humans often contains xylitol, a chemical that is toxic to dogs and...
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Juan Madrigal

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Support the Troops with Every Purchase – Bayer Partners with K9s For Warriors to provide service dogs with much needed protection against fleas, ticks, and mosquitoes.
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The most common tapeworm affecting cats and dogs is known as Dipylidium caninum . These minute parasites can be identified by their flat appearance, which can be likened to a sewing tape measure. Tapeworms depend on their host and can only survive in the comfort provided by an animal’s intestines. To travel from one host to another, these worms rely on yet another parasite to spread from host to host: the common flea. Despite their lanky compos...
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Hey! I found a good treatment for fleas! My friends tried this to their pets and I can say that it's really effective! Try to check this one: http://capstarfleatreatment.com
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Jake is almost 10 years old. He has a soft tissue sarcoma on his right foreleg that has returned after his first surgery nine months ago. Jake is at risk of losing his leg if his owner is unable to pay for his second surgery and radiation bills.
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Juan Madrigal

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One of the most effective ways to reduce shedding in pets is with regular use of the FURminator deShedding Tool. But how does one properly use this incredible grooming tool To help you make the most of this innovative grooming tool, we've provided the following guide to optimize its use.
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#doglovers   #petnews   #zombiecat   #kevinsmith  A dog's barking could cost his owner $500,000; Bart the zombie cat makes headlines again; a dog leaves home and travels nearly 20 blocks to find her owner; and a dog's passing inspires pet owners around the web to share their grief. Read all about it in this week's EntirelyPets Weekly Recap!
A dog's barking could cost his owner ,000; Bart the zombie cat makes headlines again; a dog leaves home and travels nearly 20 blocks to find her owner; and a dog's passing encourages pet owners to share their grief. Read all about it in this week's EntirelyPets Weekly Recap!
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Have him in circles
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Juan Madrigal

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A bill introduced last month to the Nevada Legislature could make medical marijuana legal for pets. Learn more about the law and marijuana's medicinal benefits for pets here at EntirelyPets!
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Juan Madrigal

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#dogs  
What is Canine Distemper You might have heard of distemper before, but you may not know what it is or how it can affect your pet. Distemper is a viral disease that can have a grave impact on the central nervous system CNS, gastrointestinal tract, and respiratory system of your animal. Distemper can affect all types of dogs but puppies under 7 weeks of age are particularly susceptible to infection. Detecting distemper can prove quite challen...
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Juan Madrigal

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Sarcoptic mange, also known as canine scabies, is a highly contagious zoonotic disease that can severely irritate your dog. Sarcoptic mange and demodectic mange both commonly infect dogs and are most often caused by an itch mite, which can burrow under the skin and infest your pet for three to four weeks. These mites are oval and microscopic, have eight legs and are light in color. Chances are, you won’t see these tiny mites even during an inf...
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A class-action lawsuit asserts a popular dog food is responsible for the deaths of hundreds of dogs, a pharmaceutical company is on the verge of curing cat allergies, and the American Kennel Club confirms that the Lab still reigns as top dog- this & more in this week's EntirelyPets Weekly Recap!
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One of the top-performing supplements on the market today is Cosequin DS from Nutramax. Though this double strength supplement includes high concentrations of scientifically proven ingredients, there is nothing like the peace of mind offered by a first-hand account of a product’s performance. To show you exactly how well Cosequin DS works- we invite you to read these reviews left on our website by satisfied customers.
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Knowing your cat’s body may help you identify irregularities that point to disease, allowing you to seek treatment early. To help you learn more about your cat, we’ve provided this guide to some of the more perplexing parts of your feline's build. We hope that it helps you keep your cat happy and healthy for years to come!
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People
Have him in circles
37 people
Haley Fraser's profile photo
Sachin Dere's profile photo
Paul Lien's profile photo
Eddie Khoriaty's profile photo
Budget Keychains's profile photo
Rosana Madrigal's profile photo
Barb Nefer's profile photo
Laura Cadavid's profile photo
Joseph Dennis's profile photo
Work
Occupation
Web Content Strategist
Skills
Writing, HTML, Microsoft Office (Word, Excel, PowerPoint), Bright Edge Certified Professional, SEO
Employment
  • HealthyPets
    Web Content Strategist
    I create and edit content for the sites owned by Healthy Pets including articles, newsletters, web pages, blog posts, product descriptions and more. I also ensure that each page is SEO optimized to increase visibility across search engines. Additionally I work with social media and contact other websites to increase referrals both to increase our clout and visibility and to increase our rate of conversions and sales.
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Fremont, CA
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Web Content Strategist at HealthyPets, Inc.
Introduction
The world of marketing can be a fast-paced one, and it often requires that we adapt to its stringent demands. Regular updates to search rank algorithms can make or break an e-commerce business, as has been seen with updated Google algorithms like Penguin, Hummingbird, and Panda. To market in the 21st century, companies must set aside strategies that aim to game the system and focus on creating content that people want and distributing said content to those people.

The phrase "Content is King" has been uttered innumerable times at marketing conferences and webinars over the years. Indeed, as time goes on, the web becomes more amenable to quality websites that offer users the exact information for which they're searching. This means that the best way to build an online presence is to actually create a useful website.

I began working in content marketing in the Summer of 2012 for the tech start-up, Appcelerator, Inc. It was there that I first attempted to increase the SEO of a website by creating useful content. There, I wrote about our product, a mobile development platform called Appcelerator Titanium, and any important news that affected our company or our industry. This content included descriptions of our partners and the applications built with our platform and well-researched marketing white papers about mobile app development.

Although I was trained to include keywords and call-to-actions, to build backlinks with traditional methods, and to effectively use marketing language- I had only scratched the surface of online marketing. It was when I started working for a pet supply retailer called HealthyPets, Inc. that I first learned in-depth how to use content to drive revenue and magnify our presence in SERPs.

Our strategy evolved from creating miscellaneous content and dumping them on the site to one in which content was organized and omptimized for both users and search engines. By improving the lackluster organizational structure to our web pages, a colleague and I were able to increase the natural traffic (and consequently, revenue) to our top-converting pages. Simple techniques like inbound linking, adding canonical tags to point duplicate content to the top-converting pages, and using optimizing on-page HTML gave amazing returns on a minimal budget.

We also diversified the content our site was producing in order to meet different ends. Some content is written about products and is focused on improving SEO for long-tail keywords, while other content is news-centered and focuses on trending topics. We also create technical content that improves our clout by establishing us as a reliable source of valuable information. Additional content is oriented towards sharing across social channels by emulating viral content producers like Buzzfeed and Upworthy. Each piece of content is also focused on meeting the needs or desires of the average pet owner to ensure that each piece of content adds value.

Using tools like BrightEdge and Linkdex, our team tracks our blog's KPIs with vigilance to determine which content creates a visible increase in revenue. Attribution is key to ensuring that your team is producing the right content. Additionally, attribution can help determine which channels are most effective for promoting said content. Our team works daily with Facebook, Twitter, Google+, and other social sharing sites that work to promote our posts.

It's been a long journey but our content strategy is coming together more effectively than ever. Since starting with HealthyPets, Inc. I have created the content for more than 1000 web pages across our servers. Even now, however, I am still learning of ways to grow our reach. That's my favorite part of working for a smaller company- there's always room to grow.

Examples of Content:

I've had a few posts on the EntirelyPets Blog go viral, with some of my most popular posts being:

Coverage on Sochi's mass killing of dogs:

and

A piece on the Labrador's record breaking popularity:

Additionally, I've added and edited content to some of our top performing pages that has made a significant difference in their SERP rankings and their generated revenue. One such page is our page for the Top 10 Cat Treats, for which I completely created new content and replaced two broken links:


I also performed an audit of existing content in our professional resource center. This is where the more technical posts inform pet owners about medication, diseases, and other complex concerns. The content from this section of the site drove more conversions- but received less natural traffic. An example of a page I created for this section about Canine Heart Disease is included below:


Education
  • University of California, Berkeley
    2013
Basic Information
Gender
Male
Other names
Johnny
Juan Madrigal's +1's are the things they like, agree with, or want to recommend.
Gabapentin Side Effects | EntirelyPets
www.entirelypets.com

Gabapentin is an anti-seizure drug that has benefitted cats, dogs and horses in various ways. In addition to being an effective treatment fo

Bayer Partners with K9s For Warriors | EntirelyPets
www.entirelypets.com

Support the Troops with Every Purchase – Bayer Partners with K9s For Warriors to provide service dogs with much needed protection against fl

Seasonal Pet Allergies | Dogs with Allergies | Cats with Allergies
www.entirelypets.com

Spring is here- the weather is clear and the flowers are blooming! But with each blooming flower, the pollen count rises as more and more al

Tapeworm in Dogs: Symptoms, Causes & Treatments | EntirelyPets
www.entirelypets.com

The most common tapeworm affecting cats and dogs is known as Dipylidium caninum . These minute parasites can be identified by their flat app

Canine Scabies: Sarcoptic Mange in Dogs | EntirelyPets
www.entirelypets.com

Sarcoptic mange, also known as canine scabies, is a highly contagious zoonotic disease that can severely irritate your dog. Sarcoptic mange

Jake the Eternal Puppy Has Cancer
www.entirelypets.com

Jake is almost 10 years old. He has a soft tissue sarcoma on his right foreleg that has returned after his first surgery nine months ago. Ja

The EntirelyPets Weekly Recap (February 21-27, 2015)
www.entirelypets.com

A class-action lawsuit asserts a popular dog food is responsible for the deaths of hundreds of dogs, a pharmaceutical company is on the verg

How to Use a FURminator | EntirelyPets
www.entirelypets.com

One of the most effective ways to reduce shedding in pets is with regular use of the FURminator deShedding Tool. But how does one properly u

Treating Digestive Upset in Pets: The Benefits of Probiotics | EntirelyPets
www.entirelypets.com

If your pet is suffering from frequent digestive problems, don’t worry- there’s a simple way to provide relief to your pet's gastrointestina

Toxic Food for Pets [Infographic]
www.entirelypets.com

Though your animal companions may seem like they can or do enjoy food from the kitchen table, it's important to know that what's good for us

Cosequin DS Reviews | EntirelyPets
www.entirelypets.com

One of the top-performing supplements on the market today is Cosequin DS from Nutramax. Though this double strength supplement includes high

The EntirelyPets Weekly Recap (February 7-13, 2015)
www.entirelypets.com

A dog's barking could cost his owner ,000; Bart the zombie cat makes headlines again; a dog leaves home and travels nearly 20 blocks to find

What Is Malaseb Shampoo Used For? | EntirelyPets
www.entirelypets.com

Dry, itchy, or flaky skin can indicate an infection or even a parasitic infestation and the cold dry air often further exacerbates these pro

Synovi G4 Reviews
www.entirelypets.com

SynoviG4 soft chews contain all the nutrients needed to keep joints healthy. Glucosamine and MSM provide raw material for the construction a

Important Facts About Your Cat's Body | EntirelyPets
www.entirelypets.com

Knowing your cat’s body may help you identify irregularities that point to disease, allowing you to seek treatment early. To help you learn

Top 6 Winter Pet Skin Care Tips
www.entirelypets.com

For many pet owners, exposing their furry friend to the harsh conditions that cause these maladies is unavoidable, but that doesn't mean the

How Does Panacur C Work? | EntirelyPets
www.entirelypets.com

One over-the-counter solution that treats some of the most common types of worms is Panacur C Canine Dewormer. Panacur C works to treat hook

The EntirelyPets Weekly Recap (January 24-29, 2015) | EntirelyPets
www.entirelypets.com

A cat is resurrected in the miracle of a lifetime, Whistle acquires Tagg Pet Tracker and Million in funding to take pet tracking technology

The EntirelyPets Weekly Recap (January 17-23, 2015) | EntirelyPets
www.entirelypets.com

A string of animal abuses culminating in a dog burned alive in a pet carrier calls for action in Sacramento County, CA; an infamous cat abus

Angels’ Eyes for Dogs Reviews | EntirelyPets
www.entirelypets.com

There are a wide variety of supplements available that work to prevent tear stains in dogs from ever forming. Among this preponderance of pr