How to Market Your Consulting and Your Expertise
In my 15 years as a consultant, I've heard one sob story after another from fellow consultants who either can't get their business off the ground, or they can't attract enough clients to keep the business afloat.
One reason why might be because they're promoting their tasks
instead of their expertise.
I've listed 11 ways you can flaunt your expertise by doing some good, old-fashioned PR online and offline in your own community.
--At networking events, use the word expert instead of your job title in your 15-second elevator speech.
--Start your bio with the word expert like "Privacy Expert John Smith..."
--One of the most clever ideas I've seen is to write the words "(Fill-in-the-Blank) Expert" on your nametag when you're at a networking event.
--Refer to yourself as an expert everywhere on LinkedIn: In your profile, in Groups you've joined, and in invitations to others to connect.
You can read about all the others at my blog at http://publicityhound.com/blog/consultants-promote-your-expertise-instead-of-your-practice-training-may-12-in-madison-wis
If you're a consultant, how do you market your expertise? What have you relied on, other than paid ads that usually aren't very effective? #consultant #consulting #expertise