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JPL

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Infographic: What Data-Driven Marketing Looks Like in 2015 http://hubs.ly/y0DKx-0 @Adweek
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Facebook starts rolling out topic data for select partners http://hubs.ly/y0C8-C0 @socialmedia #marketing
To make marketing content more relevant for people and more effective for marketers, we're introducing topic data to select Facebook partners.
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JPL

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3 Ways to Use Buyer Personas to Shorten Your Sales Cycle http://hubs.ly/y0BRJZ0 by @dougdavidoff @HubSpot 
Who do you want to be a hero to? This key question is the key to shortening your sales cycle.
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Google+ to be supplanted by Photos and Streams http://hubs.ly/y0BqnR0 @mashable 
The new head of Google+, Bradley Horowitz, is referring to the section by the decidedly less succinct name "Google's Photos and Streams."
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RT @contently 10 things to know about Discover, @Snapchat's new #storytelling platform http://hubs.ly/y0BnPM0 
“This is not social media.” So says Snapchat’s end of January blog post announcing the launch of the app’s newest...
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RT @HarvardBiz Don't start planning your company's next leadership meeting without reading this guide first: http://hubs.ly/y0Bn5K0 
How to stop putting your top people to sleep
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Digital-ad spending rising, report shows http://hubs.ly/y0CSNs0 @mediapost
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Study: Nearly half of digital shoppers at the top 10 retailers are mobile-only http://hubs.ly/y0BS540 @IR_Magazine
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A recent study shows the final five seconds of an ad should be the most engaging. http://hubs.ly/y0BQB30 @mediapost @Ipsosna, @Realeyesit 
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YouTube Turns 10: How Competition Crashed the Party http://hubs.ly/y0BQrl0 via @Variety
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Why Strategy Execution Unravels—and What to Do About It http://hubs.ly/y0BnZ20 @HarvardBiz
Focus on coordinating across silos and adapting to change on the front lines.
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Check out 5 emerging brand channels on YouTube and why it's working for them http://hubs.ly/y0Bny50 by @VideoInkNews
These five emerging brand channels on YouTube are working hard to get people watching.
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Introduction

JPL crafts strategically inspired communications that connect with people and affect what they do. JPL is an integrated agency specializing in digital, B2B marketing and advertising, media production and internal communications. Founded in 1989, the firm services leading regional, national and global organizations. Learn more at www.JPLcreative.com.