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Joy Abdullah
Works at INCEIF-- International Centre of Education in Islamic Finance--Malaysia
Attended Woodstock School
Lives in Kuala Lumpur
465 followers|95,914 views
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Joy Abdullah

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My Post on #people   and their #culture  and its impact on business
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There are lots of of unintelligent and pointless HR policies, but these five scream "We hate you, employees!" If you have these policies in place at your employer, get rid of them now!
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Do you believe in the 8-hour work day, or do you try for a different schedule for maximum productivity?
Is the 8-hour workday really ideal – or necessary? A look into the research on work time and how to optimize it for greater happiness and success.
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Employee Engagement? Get the involvement of the employees not a directive from the CEO's office.
VideoSo what’s the right employee engagement strategy to dramatically increase engagement in your organization? Well let’s first talk about the wrong strategy... Usually, someone from HR has to convince the CEO to spend money on an employee survey. And when the results come back, the data is hoarded by the senior leadership [...]
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Great tips in case you're laid off.
One day you're working at your job and the next day - BAM! You're out. When you get shoved off the corporate ladder, here's how to bounce back
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Joy Abdullah

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There are plenty of articles that define culture, explain what a high performance culture looks like and gives angles on creating culture. The purpose of this article is to provide direction for anyone tasked with creating culture change. It is assumed that you understand what culture is, you have decided to make a change, and […]
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Great read and a great tip!
Whether from your boss or a client, it's hard to keep your cool when you feel attacked. Here are the best responses to verbal attacks.
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Joy Abdullah

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There are two reasons people like a leader; they're real and they have integrity. It's not more complicated than that. Today most C-level executives don't allow themselves to "be real" on social media. Many hide who they really are behind a flurry of PR people who are coaching them on how to handle [...]
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Great leaders ask questions not only to elicit information, but also to help others better understand the issues. Here are three areas where learning how to do this can make a difference.
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People
Have him in circles
465 people
Johari Latin's profile photo
Maharani Tata's profile photo
sami alhasan's profile photo
adil hussain's profile photo
nikhil raj's profile photo
Johari Shawal's profile photo
Nijas Hassan's profile photo
Fayaz Bin Abdu's profile photo
raja lanun's profile photo
Work
Occupation
Being the 'glue' across the organizational value chain.
Employment
  • INCEIF-- International Centre of Education in Islamic Finance--Malaysia
    Head--Strategic Planning & Corporate affairs, 2011 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Kuala Lumpur
Story
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Strategy Head | Connecting the dots in leadership, strategy, engagement & communication
Introduction

Profits come from the value of brand experiences organizations provide to people.

In today’s globalized market environment the experiential value that a brand provides to its people—employees, customers and partners—is the competitive advantage that leads to the profit an organisation earns.

I am a strategy and brand marketing executive with substantial experience in designing brand experience, leading and implementing a broad range of corporate growth and realignment initiatives, across industries in Asia.

  • A proven leader adept at building teams to conceive and execute strategic activities involving cross-functional stakeholders including senior executives and board members.
  • A strategist with significant experience spanning multiple industries and geographies and a proven track record of enabling brands’ to achieve financial and reputational targets.
  • A builder of organizational capabilities essential for implementing strategic initiatives from collaborative partnerships, stakeholder management programs to digital eco-systems.
  • A passionate marketer of brand experience-value, to people, through employee engagement and stakeholder management initiatives targeted to multiple stakeholders.

With over two decades of hands-on experience, managing cross-industry businesses across Asia, I bring the unique ability of assembling disparate facts into a cohesive story through strategic planning, cultural & behavioural brand marketing. Thus providing strategic leadership which enables an organization to deliver a clearly perceived brand engagement value to people. 

This is People-Value Experience that creates profits.

My 'People-Value Experience' methodology includes assisting the development of junior managers and executives whilst supporting senior managers in achieving clarity of vision and an understanding of strategic alignment between their functional roles and the business goals- to deliver tangible results.

My specialisms include:

1. Delivering clear value propositions

2. Identifying the emotional connect between people and the brand

3. Using metrics & technology to deliver and measure initiatives

4. Ensuring bottom-line target achievement

In my current role, as Head of Strategic Planning & Corporate Affairs at INCEIF, I am responsible for the leading the implementation of strategic plans & value oriented linkages across functions up and down the organisational service chain.
For my recommendations and achievements  please click here .

Since 2009 I have focused on the Islamic economy--Halal & Islamic Finance-- in Islamic branding and business strategy. I have an innate understanding and an intuitive awareness of the global business complexities of Islamic finance, while appreciating the immense business potential of these two sectors. My work to date has confirmed my place as a trusted advisor and thought-leader in this space.

For viewing my publications please click here.

Bragging rights
Clarity in connecting the dots of Leadership, Strategy, Engagement & Communication
Education
  • Woodstock School
Basic Information
Gender
Male
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Networking
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Married
Joy Abdullah's +1's are the things they like, agree with, or want to recommend.
Five Company Policies That Scream 'We Hate Our Employees'
www.forbes.com

There are lots of of unintelligent and pointless HR policies, but these five scream "We hate you, employees!" If you have these policies in

The Best Employee Engagement Strategy Is From The Bottom Up
www.forbes.com

VideoSo what’s the right employee engagement strategy to dramatically increase engagement in your organization? Well let’s first talk about

Digital services offer huge potential for Islamic economy initiatives
gulfnews.com

Deloitte-led study defines online Islamic services under nine industry verticals

How Great Leaders Ask Great Questions
www.forbes.com

Great leaders ask questions not only to elicit information, but also to help others better understand the issues. Here are three areas where

Bold Leadership: The 4 Steps That Take Leaders To Another Level
www.forbes.com

In college, my daughter was dating the man she wanted to marry, but he hadn’t made his mind up about her. He was dating another girl and my

Old-Style Leaders Under Threat From Massive Change
www.forbes.com

Anybody who has anything to do with management – researching it, writing about it or even doing it – will be aware of many disconnects betwe

"A Lesson On Bringing Out The Best In Those You Lead" - New at TanveerNa...
us1.campaign-archive.com

A Lesson On Bringing Out The Best In Those You Lead. Bringing-out-best-in-our-employees. Over the past few weeks, I've been writing about th

Why The Future Of Work Is All About The Employee Experience
www.forbes.com

We have all heard of the customer experience which is defined as the resulting product when a customer interacts with your brand. We're all

Five Signs Of An Ungrateful Leader
www.forbes.com

Is your leadership grateful? Do they really understand how – and how much – you contribute; do they appreciate your unique way of thinking a

Three Ways To Identify A Connection Culture
www.forbes.com

To unravel the puzzle of what makes a high performing culture, I spoke with Mike Stallard, author of Connection Culture: The Competitive Adv

The New CMO: Leading Change From The Outside In And Inside Out
www.forbes.com

This article is by Gregory S. Carpenter, co-author of Resurgence: The Four Stages of Market-Focused Reinvention (Palgrave Macmillan, 2014).

Are You A CEO? This Is How You Should Communicate Online
www.forbes.com

In the wake of the uproar over the Michael Brown shooting in Ferguson, the CEO of Kaiser Permanente wrote a beautiful article on his persona

5 Ways To Appear More Like An Expert - Rather Than A Narcissist - In The...
www.forbes.com

Experts use social media to share knowledge. Narcissists use social media to mask their insecurities.

How To Leave Work At 5 P.M. And Still Get Everything Done
www.forbes.com

The hours stretch on, the to-do list grows,you have to work late again, otherwise you’ll never get it all done—right? Wrong.

Seven Signs Your Boss Is A Weak Manager
www.forbes.com

What makes a manager weak, or strong? Liz Ryan explains, with seven signs to identify a weak manager who can't help you grow your flame!

Marketing is Broken. Bring on Context.
www.forbes.com

We have to face the truth about marketing today. It is fundamentally broken. Those in the business know the stats. Our research indicates on

The Science Of Why You Should Spend Your Money On Experiences, Not Thing...
www.fastcoexist.com

You don't have infinite money. Spend it on stuff that research tells you makes you happy.

Why You Do What You Don't Want to Do
www.forbes.com

Are you ready to change or upgrade an ineffective behavior pattern? Discover what makes us who we are and what drives our behavior.