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Joy Abdullah
Works at INCEIF-- International Centre of Education in Islamic Finance--Malaysia
Attended Woodstock School
Lives in Kuala Lumpur
501 followers|99,253 views
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Joy Abdullah

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A must read!
It’s not about performing, in either sense of the word.
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Joy Abdullah

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VideoThere was recently a review from a restaurant and the customer was very livid. She was charged for hot water with lemon. She promptly went to TripAdvisor and wrote a scathing review of the restaurant. The restaurant manager wrote a 1000 word response calculating all the costs of serving her that included the [...]
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One-on-one customization and predictive analytics data isn't just for big companies (or geeks). Here's how to use relevance make your PR really shine.
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Big ideas are important, but being a good listener is just as critical a skill to develop.
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See which are you guilty of..
From meetings to business travel, these business rituals can fast exceed the point of diminishing returns.
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The larger the organization harder the engagement. Is it so? Worth a read to understand how processes, at times, impact on #employeeengagement  
How Organisations And Leaders Could Be Undermining Their Own Employee Engagement Efforts. Culture and employee engagement are top executive priorities but little progress is being made. Could what managers do after things go wrong explain what is holding back their engagement efforts?
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Joy Abdullah

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The 62 richest people in the world now control as much wealth as the poorest 3.5 billion. This is just one of many stark reminders that rising world inequality is a major challenge of our time. Added to this, technological developments like artificial intelligence and robotics are radically reshaping entire [...]
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By trying to cure stress in the workplace, we're treating a symptom or many of them, not a cause.
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#quote  "The best recipe for sustained, profitable growth is simple in its basic concept. It requires a capabilities-driven approach..." 
The only sustainable way to capture new opportunities is to remain true to what your company does best.
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It is time to stop all this talk about 21st century skills. The world has not changed as much as most of the authors out on book tour would have us believe. Don’t buy into their message; they seem fundamentally confused. Somehow, paradoxically, they’ve managed an absurd neo-conservative appropriation of [...]
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VideoThere's no doubt that employees who have a sense of purpose at work will be more engaged and productive. We all want to feel like we are contributing to something and that our jobs have meaning. While purpose is indeed a critical factor when thinking about designing employee experiences, it [...]
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Bronnie Ware spent her career helping people who were dying, and she found they always regretted the same five things. Make certain you don’t do the same.
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Have him in circles
501 people
Hatim Tahir's profile photo
Didi Saleh's profile photo
THE ARAFAT FOUNDATION FOR EDUCATION's profile photo
edson gusmão junior's profile photo
evelyn tabanyag's profile photo
Muhammad Rifqal's profile photo
‫احمد بهلول‬‎'s profile photo
phillip lizzy's profile photo
Moshiur Rahman Manik's profile photo
Work
Occupation
Being the 'glue' across the organizational value chain.
Employment
  • INCEIF-- International Centre of Education in Islamic Finance--Malaysia
    Head--Strategic Planning & Corporate affairs, 2011 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Kuala Lumpur
Story
Tagline
Strategy Head | Connecting the dots in leadership, strategy, engagement & communication
Introduction

Profits come from the value of brand experiences organizations provide to people.

In today’s globalized market environment the experiential value that a brand provides to its people—employees, customers and partners—is the competitive advantage that leads to the profit an organisation earns.

I am a strategy and brand marketing executive with substantial experience in designing brand experience, leading and implementing a broad range of corporate growth and realignment initiatives, across industries in Asia.

  • A proven leader adept at building teams to conceive and execute strategic activities involving cross-functional stakeholders including senior executives and board members.
  • A strategist with significant experience spanning multiple industries and geographies and a proven track record of enabling brands’ to achieve financial and reputational targets.
  • A builder of organizational capabilities essential for implementing strategic initiatives from collaborative partnerships, stakeholder management programs to digital eco-systems.
  • A passionate marketer of brand experience-value, to people, through employee engagement and stakeholder management initiatives targeted to multiple stakeholders.

With over two decades of hands-on experience, managing cross-industry businesses across Asia, I bring the unique ability of assembling disparate facts into a cohesive story through strategic planning, cultural & behavioural brand marketing. Thus providing strategic leadership which enables an organization to deliver a clearly perceived brand engagement value to people. 

This is People-Value Experience that creates profits.

My 'People-Value Experience' methodology includes assisting the development of junior managers and executives whilst supporting senior managers in achieving clarity of vision and an understanding of strategic alignment between their functional roles and the business goals- to deliver tangible results.

My specialisms include:

1. Delivering clear value propositions

2. Identifying the emotional connect between people and the brand

3. Using metrics & technology to deliver and measure initiatives

4. Ensuring bottom-line target achievement

In my current role, as Head of Strategic Planning & Corporate Affairs at INCEIF, I am responsible for the leading the implementation of strategic plans & value oriented linkages across functions up and down the organisational service chain.
For my recommendations and achievements  please click here .

Since 2009 I have focused on the Islamic economy--Halal & Islamic Finance-- in Islamic branding and business strategy. I have an innate understanding and an intuitive awareness of the global business complexities of Islamic finance, while appreciating the immense business potential of these two sectors. My work to date has confirmed my place as a trusted advisor and thought-leader in this space.

For viewing my publications please click here.

Bragging rights
Ranked in the Top 10 Linked In Malaysia's Most Engaged Marketers of 2015
Education
  • Woodstock School
Basic Information
Gender
Male
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Networking
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Married
Joy Abdullah's +1's are the things they like, agree with, or want to recommend.
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