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Joy Abdullah
Works at INCEIF-- International Centre of Education in Islamic Finance--Malaysia
Attended Woodstock School
Lives in Kuala Lumpur
438 followers|94,499 views
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Joy Abdullah

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If your team isn't challenging your ideas, you might have a "yes-person" problem. Here's why it's valuable to get people to question you.
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Boards now need to be more engaged with the organizations in order to understand why & how the organizations are doing what the are doing.  A must read specially for NPO's.
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Joy Abdullah

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What all those "Got a minute?" interruptions cost in loss of job satisfaction and productivity may surprise you.
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Joy Abdullah

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Joy Abdullah

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As leaders face the challenges of harnessing talent of flatter organisations in increasingly uncertain, competitive and globalised markets, developing the leadership skills of younger employees has become the new mission critical.
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Joy Abdullah

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Money is the most common excuse for maintaining the status quo.
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Joy Abdullah

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These mental shortcuts can unknowingly influence your thinking. Here's how you can avoid bad decisions.
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Joy Abdullah

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Worth the read to get insights into what corporate speak is actually telling you.
From "this is a stretch role" to "we are workforce optimizing," boss-speak translated so you know exactly what's going on around...
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Joy Abdullah

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What all those "Got a minute?" interruptions cost in loss of job satisfaction and productivity may surprise you.
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Joy Abdullah

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You might be tempted to look over your people's shoulders, but resisting the urge is the best way to ensure good work. Here's how.
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Just when you think you’ve learned all you can about creating a powerful business, there is more. Business experts Pamela Edwards and Michael White-Ryan, founders of The Language of Space, share their business secrets from their expertise in design, energy, space and new expansions of the fundamental principles of Feng Shui.
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Have him in circles
438 people
Tanveer Ahmad  Mir's profile photo
Salman Al-Farisi MLMega's profile photo
HALAL JOURNAL's profile photo
Ijaz Khan's profile photo
Johari Latin's profile photo
Esperanza Foundation's profile photo
Gary Pilarchik (The Rusted Garden)'s profile photo
Fayaz Bin Abdu's profile photo
robert unger's profile photo
Work
Occupation
Head--Marketing & Communication
Employment
  • INCEIF-- International Centre of Education in Islamic Finance--Malaysia
    Head--Marketing & Communications, 2011 - present
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Kuala Lumpur
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Marketing Head | Creating Profit from People-Value Experience|
Introduction

Profits come from the value of brand experiences organizations provide to people.

In today’s globalized market environment the experiential value that a brand provides to its people—employees, customers and partners—is the competitive advantage that leads to the profit an organisation earns.

I am a strategy and brand marketing executive with substantial experience in designing brand experience, leading and implementing a broad range of corporate growth and realignment initiatives, across industries in Asia.

  • A proven leader adept at building teams to conceive and execute strategic activities involving cross-functional stakeholders including senior executives and board members.
  • A strategist with significant experience spanning multiple industries and geographies and a proven track record of enabling brands’ to achieve financial and reputational targets.
  • A builder of organizational capabilities essential for implementing strategic initiatives from collaborative partnerships, stakeholder management programs to digital eco-systems.
  • A passionate marketer of brand experience-value, to people, through employee engagement and stakeholder management initiatives targeted to multiple stakeholders.

With over two decades of hands-on experience, managing cross-industry businesses across Asia, I bring the unique ability of assembling disparate facts into a cohesive story through strategic planning, cultural & behavioural brand marketing. Thus providing strategic leadership which enables an organization to deliver a clearly perceived brand engagement value to people. 

This is People-Value Experience that creates profits.

My 'People-Value Experience' methodology includes assisting the development of junior managers and executives whilst supporting senior managers in achieving clarity of vision and an understanding of strategic alignment between their functional roles and the business goals- to deliver tangible results.

My specialisms include:

1. Delivering clear value propositions

2. Identifying the emotional connect between people and the brand

3. Using metrics & technology to deliver and measure initiatives

4. Ensuring bottom-line target achievement

In my current role, as Head of Marketing & Communication at INCEIF, I am responsible for the marketing function and brand reputation, while providing strategic & value oriented linkages across functions up and down the organisational service chain.
For my recommendations and achievements  please click here .

Since 2009 I have focused on the Islamic economy--Halal & Islamic Finance-- in Islamic branding and business strategy. I have an innate understanding and an intuitive awareness of the global business complexities of Islamic finance, while appreciating the immense business potential of these two sectors. My work to date has confirmed my place as a trusted advisor and thought-leader in this space.

For viewing my publications please click here.

Bragging rights
Connecting the dots between Leadership, Strategy, Engagement & Communication
Education
  • Woodstock School
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Gender
Male
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Married
Joy Abdullah's +1's are the things they like, agree with, or want to recommend.
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