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Joy Abdullah
Works at INCEIF-- International Centre of Education in Islamic Finance--Malaysia
Attended Woodstock School
Lives in Kuala Lumpur
551 followers|100,641 views
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Joy Abdullah

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The "right" and "left" answers to social and economic problems have left much to be desired for decades.
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Joy Abdullah

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'What's #love  got to do with #work  ?
Employee engagement is one of the critical business missions today for any organization. Coupled with sustainability employee engagement is the area where C suites and their senior management are
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#Quote  :'a leader’s responsibility is far broader than strategic planning and operational execution'
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Be careful with what you expose your brand to.
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Here's how #love   #communication  and #coaching  helps your organization..
The past weekend was spent, with my colleagues, in a team building activity aimed at identifying key areas of concern and learning how to address them. Three areas stuck out for me. 1. Professional
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#quote  "To tap into the power of Authentic Informal Leaders (AILs), we may have to depart from the usual way of doing business, and perhaps expose ourselves.."
The most important influencers of corporate behavior may not have a lofty title or an elevated slot in the organizational chart.
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Here's what conversations at work do for your #culture   https://lnkd.in/ff-VbMT
Externally each organization, irrespective of the industry it operates in, has a unique brand persona. This persona is developed through what the employees say and do. Within an organization the
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#culture and #strategy   are intertwined. The question is do we make it a priority to focus on the culture to get an effective strategy?
Organizations often forget that at the core of their existence are people. Employees, customers, partners, each in their own way, define an organization. The common denominator is People. The
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#quote  'Employees as the heart of the brand makes an organisation have a common cause that all can align with.'
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Are you giving adequate #recognition  and #appreciation  to your #employees  ?
I had an interesting exchange of views (with Shatha Al Maskiry on Twitter), on how rewards and bonuses do not enhance performance as passion does. Performance bonuses and
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How many of these 25 things does your manager do?
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Imtiaz Bashir's profile photo
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kamal ali's profile photo
James Miller's profile photo
qutbah selangor's profile photo
La Mo's profile photo
noorwaktisubhizani mohd amin's profile photo
Work
Occupation
Being the 'glue' across the organizational value chain.
Employment
  • INCEIF-- International Centre of Education in Islamic Finance--Malaysia
    Head--Strategic Planning & Corporate affairs, 2011 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Kuala Lumpur
Story
Tagline
Strategy Head | Connecting the dots in leadership, strategy, engagement & communication
Introduction

Profits come from the value of brand experiences organizations provide to people.

In today’s globalized market environment the experiential value that a brand provides to its people—employees, customers and partners—is the competitive advantage that leads to the profit an organisation earns.

I am a strategy and brand marketing executive with substantial experience in designing brand experience, leading and implementing a broad range of corporate growth and realignment initiatives, across industries in Asia.

  • A proven leader adept at building teams to conceive and execute strategic activities involving cross-functional stakeholders including senior executives and board members.
  • A strategist with significant experience spanning multiple industries and geographies and a proven track record of enabling brands’ to achieve financial and reputational targets.
  • A builder of organizational capabilities essential for implementing strategic initiatives from collaborative partnerships, stakeholder management programs to digital eco-systems.
  • A passionate marketer of brand experience-value, to people, through employee engagement and stakeholder management initiatives targeted to multiple stakeholders.

With over two decades of hands-on experience, managing cross-industry businesses across Asia, I bring the unique ability of assembling disparate facts into a cohesive story through strategic planning, cultural & behavioural brand marketing. Thus providing strategic leadership which enables an organization to deliver a clearly perceived brand engagement value to people. 

This is People-Value Experience that creates profits.

My 'People-Value Experience' methodology includes assisting the development of junior managers and executives whilst supporting senior managers in achieving clarity of vision and an understanding of strategic alignment between their functional roles and the business goals- to deliver tangible results.

My specialisms include:

1. Delivering clear value propositions

2. Identifying the emotional connect between people and the brand

3. Using metrics & technology to deliver and measure initiatives

4. Ensuring bottom-line target achievement

In my current role, as Head of Strategic Planning & Corporate Affairs at INCEIF, I am responsible for the leading the implementation of strategic plans & value oriented linkages across functions up and down the organisational service chain.
For my recommendations and achievements  please click here .

Since 2009 I have focused on the Islamic economy--Halal & Islamic Finance-- in Islamic branding and business strategy. I have an innate understanding and an intuitive awareness of the global business complexities of Islamic finance, while appreciating the immense business potential of these two sectors. My work to date has confirmed my place as a trusted advisor and thought-leader in this space.

For viewing my publications please click here.

Bragging rights
Ranked in the Top 10 Linked In Malaysia's Most Engaged Marketers of 2015
Education
  • Woodstock School
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Gender
Male
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Married
Joy Abdullah's +1's are the things they like, agree with, or want to recommend.
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