Tips & General Discussions  - 
What do you think about the ideas put forth in this article? Truth or not?
Main reasons a social initiative falls flat on its face:
by +David Lavenda 

> Poorly-defined (or no) success metrics or goals
> Hiring a "professional" social community manager and/or
> Hiring a professional expert to be your company’s voice
> Lack of executive participation
> Viewing social as a marketing silo
> Looking at social as a one-way, "push" messaging model
> Pushing product or service incessantly
> Having nothing valuable to say
> Inconsistent level of activity
> Implementing a "one size fits none" strategy
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