This Friday is the busiest shopping day of the year: Black Friday. Retailers prepare months in advance for this dark day—preparation that’s meant to stimulate your insatiable desire to consume: Doorbuster sales. New products. Gigantic newspaper ads. TV, radio, print, billboards. Sale, sale, sale! Early bird specials. One day only! Get the best deal. Act now! While supplies last.

The Minimalists would, however, like to shed some light on this darkest of Fridays. It’s important to understand that consumption is an unquenchable thirst. Retailers and advertisers and manufacturers know this too well. And thus, they’ve invented an entire day designed to take advantage of your insatiable desire to consume.
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