So true +Wil Reynolds
... and so sad!
"Oh, my God. If you aren’t figuring out a way to get really savvy college students or graduates, into your company early you’re never going to be able to hire enough of the high-level people you need. There’s just not enough people with great SEO skills out there."
"I’m watching people swap from this company to that company. I’m watching how little time SEOs are spending in their jobs."
"By the time you train them and get them to understand your processes, they have one foot out the door because recruiters are calling like freaking crazy. If you don’t build your pipeline at the early stages, and find an SEO when you need an SEO — you’re screwed."
"You want to go and hire five, six in-house marketers with SEO skills over the next year? Calculate the opportunity cost of the fact you’re only going to get one or two of them. And by the time you get the fifth one, the first two are already out the door. It’s so hard to get talent in this space."