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Joshua Claflin
30 followers -
Rise Above The Rest.
Rise Above The Rest.

30 followers
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Joshua's posts

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There are almost 2 billion users on Facebook, that’s billion with a “B.” As a firearm manufacturer, you can’t pay-advertise to any of them—nope, zip, nada. And to make matters worse, with Facebook’s new algorithm—only 2% of your audience will ever see the posts you upload. So in this article, I want to give you a few safe and simple “organic” alternatives on how to build your Facebook audience without getting your account suspended. #firearms #marketing

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This past year, we’ve seen several new products hit the market with plenty more to come in 2017. Several manufacturers unveiled new products at last week’s SHOT Show—which generated a lot of buzz among show attendees that resulted in hundreds of thousands of free advertising and purchase orders. Which begs the question—how can you create the same kind of buzz and attention for your upcoming product rollout? #firearms #marketing

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Millennials represent a new opportunity for firearm brands. Marketers that have shied away from this demographic in the past—are now rethinking this burgeoning segment—due to the anticipated economic and political environment. The era of the white, all-male, blue-collar customer is giving way to the younger, urban and more female firearm buyer.

In this post, I want to explore a few thoughts using the recent launch of The Saint, by Springfield Armory on how to attract these kinds of customers and earn their trust to help you build the next generation of firearm brand loyalists. #firearms #marketing

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If you’ve ever launched a new website that didn’t attract visitors or sales, poured time and money into a search engine optimization plan that failed to improve your position in Google, or watched in vain as your social media posts fell flat, then you probably ask yourself a common question: what are my successful competitors doing that I am not? #firearms #marketing

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It’s not always easy to tell the future in the world of Internet marketing. New ideas, apps, and challenges can seem to spring up from nowhere in a heartbeat. However, there are some trends and ideas that are so clear and profound that you can’t help but notice them on the horizon. #firearms #hunting 

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If your website was designed over three years ago, there is a good chance that your firearms business is missing out on potential leads and sales.

If your website is suffering from high bounce rates, low traffic, cluttered pages or is just plain ugly—it may be time to update your website.

Here are ten things to keep in mind. #firearms #hunting

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Influencer marketing in the hunting, outdoor and firearms industry has been a tried and true method of connecting with hard to reach demographics since the days of Buffalo Bill. In this post, I answer five questions about influencer marketing that will help you understand how to integrate this powerful tactic into your marketing strategy. #firearms #hunting

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When it comes to tracking digital marketing in the firearms and hunting industry, it’s easy to get confused in what metrics matter most. A lot of times we think we are tracking the correct metrics or ‘key performance indicators’ for improvement—but get lost in the pretty charts and graphs of what are commonly referred to as ‘vanity metrics’ that can lead us astray. Here's what you need to be tracking. #firearms #hunting

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Are you struggling to figure out how to take your marketing digital? It's not as hard as you might think. Here are 7 factors necessary to build a digital marketing strategy if you're in the firearms, outdoor or hunting industry. #firearms   #hunting  #outdoors

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If you’re one of those brands that work within the heavily saturated and competitive AR, optics, suppressors, hunting or concealed carry categories—an inbound marketing as a standalone strategy may not be enough for your brand to break through the clutter and stand out in a timely manner. In this post, I want to discuss how familiar outbound tactics like PPC (pay-per-click) can accelerate your inbound marketing efforts to bust through the clutter and supercharge your inbound marketing program. #firearms   #hunting  
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