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Joshua Claflin
28 followers -
Rise Above The Rest.
Rise Above The Rest.

28 followers
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Last week, YouTube dropped a highly restrictive policy on the firearm industry and gun content creators that—for the most part—prevents the publishing of all firearm-related content.

This is a severe blow to the industry and a direct assault on First and Second Amendment rights. And when you calculate the thousands of hours and millions of dollars gun creators and brands have devoted to YouTube, the investment has been substantial.

In this post, I want to give you a few thoughts from a marketing perspective about what the future holds for firearm marketers, gun content creators and brands with the loss of YouTube.

#firearms #youtube #hunting #marketing
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In this post, we look at lifestyle marketing—and how by integrating your customer’s narrative into your brand’s story—you can put your product into a context that goes beyond its features and benefits. #hunting #outdoor #lifestlyemarketing
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Over the years, Garrison Everest has identified several factors that every outdoor website needs to be successful online. We’ve found (after completing over a hundred websites), brands who are meeting or exceeding their goals have these eight foundational website traits in common. By adhering to these basic premises, you will have a solid foundation to conduct digital marketing and grow your business more efficiently. #outdoor
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Before you get to the part in your business that requires you to invest some money on marketing—there are four questions you need to ask to ensure that when it does come time to invest in marketing—it will work. #firearms
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Search engine optimization is crucial for small-large firearm businesses when it comes to finding customers over the internet. Current estimates suggest that Google is processing roughly 4 ½ billion searches per day. It has largely replaced the Yellow Pages, print advertising, and even word-of-mouth recommendations when it comes to finding products and services.
Given that reality, it’s not surprising that so many small firearm business owners are constantly looking for a way to improve their visibility on Google (64% of market share), Bing (21% of market share) and others. However, experience has taught us that many of them miss the point in important ways. They want to get more search traffic but focus their efforts and attention on the wrong details and techniques.

In this quick post, let’s look at three reminders that firearm businesses need to keep in mind when optimizing their website for search. #seo #firearms
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40% of adults now use voice search once per day, according to Location World. Some predict, 50% of all searches will be voice searches by 2020. If you want to capture voice search traffic (and you should), then it’s important to realize that these types of queries aren’t structured in terms of traditional keywords. Instead, they are spoken in a natural language question-and-answer format.

In this post, we give you a few things to consider and how to prepare for the future. #firearms #marketing #seo
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Growth is hard—and expensive. The companies you see growing quickly, have a lot of money and usually have a really cool product. Does this describe you? If not, here are three assertions to help you generate more revenue for your online store. #firearms #hunting #ecommerce http://hubs.ly/H08b0TC0
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In this post, I answer four questions recently asked of me by a friend in the firearms industry that pertains to marketing when things begin to slow down. I hope these answers will give you some insight on how you can cost effectively boost your online sales if you’re in a slump. #firearms #sales #marketing
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With the firearms industry coming off of eight record years of growth—traffic on your website may be dropping, sales may have slowed, and panic may be beginning to set in.

In this short and abbreviated post, I’ll explain the differences between SEO and content marketing and why in 2017, you can’t do one without the other.
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Imagine knowing what email subject line always gets the highest open rate, what media buy offers the best value, and what combination of graphics, products, text, and CTAs produce the greatest results.

If you’re still skeptical on what you hear about artificial intelligence marketing or AIM for short, consider this post an introduction to help you understand what most are calling the “second industrial revolution.” #firearms #ai
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