☆ Specializes SEO, Social Media, Internet marketing.
☆ 20+ yrs computer industry, IT & computer science.
☆ Geek interested in all things science & technology.
☆ 10+ yrs realty investor, rehabber, Realtor & mentor.
☆ International business, travel & trade consulting.
Written comprehensively about brands and businesses maximizing online visibility through social media (SMO) and search engine
optimization (SEO), and now with a special focus on Google Plus.
Doing business on the Internet for over 20 years & worked
extensively with every generation of computers since the first personal
computers, the Apple II & IBM PC's.
Specializing in business consulting on Internet marketing, Online Identity Management, Social Media and Search Optimization.
- G+ SEO/SMO for Brands - REALSMOConsultant, Writer, 2014
With Mobilegeddon arriving tomorrow, it may be a good time to recheck your webpages, if you're not already, for various mobile devices. Of course Webmaster Tools should be used first to Fetch and Render in order and make sure it's viewable from Google's mobile-bot, but in more detailed development, you're going to want to view your webpages through a good variety of devices to make sure they work right.
The following article explains how without installing any extensions, you can already turn your own Chrome browser into a multi-mobile device emulator. In newer versions of Chrome a couple settings appear a little differently, but you'll get the idea.
#MobileFriendly #SEO #ResponsiveWebDesign
If you've been following the Google antitrust cast that's just been formally filed in Europe, this article is definitely worth reading, which gives somewhat of a wider perspective than a lot of what's been published.
Why is Google in Europe's crosshairs? It's not just trustbusting.
Europe's antitrust case against Google is not just about monopolies. It's also the result of cultural divides between Europe and the US.
It was also interesting to read the following, explaining some of the transatlantic tensions over these kind of cases, where European companies are struggling to catch up competitively in an area that American tech companies have had a long head start.
Why Europe hates Google (the bureaucrats, anyway)
Over there, anti-trust law is about protecting competitors, not consumers
...Europeans say they’ve been hampered by the dominant position of American tech firms in the market. And some suspect that Europe’s offensive against big tech companies is motivated less by ethics and more by an attempt to simply slant the market in Europe’s favor.
[And let me get this disclaimer out of the way, No, I'm not posting these articles because I'm anti-Europe, or think Americans are somehow better. It is merely to observe the perspective that this may be more of a technological difference than an ethical one and doesn't necessarily belong in the political, or judicial arena.]
#Technology #TechNews #Antitrust
Building a loyal audience has been important for a while now & is becoming even more so. This is something we've been seeing for a while now here on Google+ and in this week's Whiteboard Friday, does a good job of breaking it down for us.
Given Google's recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today's Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO.
Play to win a 3 day all-access pass to It's Time Conference.
In 2 weeks, a a select group of powerful organizations, women and men will get together to achieve gender equity and empower women and girls at all levels to be leaders. You can be there too!
Here's how the game is played
It's 2015, yet many social dynamics haven't changed. We want to know what you think It's Time for.
1. Share your own story - in a post, in an image, in a short video - and let us know what YOU think It's Time for. You can share it all over the web - Google+, Twitter, FB, LinkedIn, Pinterest, your own blog. Have fun!
2. *Use the Hashtag #itstime2015 * so that we can track it with
3. Spread the word get as many shares and comments as you can for that post, and other posts.
4. You have 5 days to really rock it! We'll announce the winners on Thur. April 23, 2015 at noon CST.
I'll start -
It's time for each of us to find our unique voice and share it with the world. Gone is the chase of the shiny object. Gone are the day of copying others. Gone is the pursuit of external pacifiers, Novocains for the soul.
It's time to discover our passion, what truly fuels us, stand up and - unapologeticly - grab it with both hands and drown in its bliss.
That's what life is about, and it's time for all of us to have a taste. and then the whole cup. Why not? ;)
A great example of it is -
Mia Voss recently took a 3 week birthday celebration trip to Italy.. all by herself! Even when faced with a breakup and a cancer scare, Mia chose to push forward and celebrate her 50th birthday and celebrate with wine, restaurants & building new connections in another country. Lesson learned: just do it. YOU can do it.
What do you think It's Time For?
Let us know. We're tracking :)
An excellent recap of the many details that have been discussed and covered so far for the coming Google Mobile-friendly algorithm update that's expected from April 21st. Thanks to for the in-depth post and thorough research.
This is a pretty awesome summary of various aspects around Google's new mobile-friendly update -- John Mueller
#MobileFriendly #SEO #responsivewebdesign
And special thanks to both and for being awesome sources of information at conferences, in hangouts and beyond!
A feature requested by a good number of webmasters and now made available to all through Webmaster Tools, has just been announced by . So you can now use the Change of Address tool to move subdomains, a very important feature for many users whose entire site's may exist as a subdomain on one of the many online services.
Be sure to read these important details if your site is, or has, subdomains considering moves.
#WebmasterNews #Subdomains #WebmasterTools
For example, you can now move from foo.example.com to bar.example.net and any combination of domains/subdomains. Learn how in our help center article: http://goo.gl/5M7xab
If you’re moving sites, make sure to read our detailed site-moving guide. If you're moving between different hosts, it’s considered a site move with URL changes. See http://goo.gl/C7LLpK for details.
The original magazine Moore's Law was printed in on the 99th page is pictured below, and 50 year's later, it's all the headlines. If ever there was a stroke of technological intuitiveness, or else good fortune, it was Moore's prediction that the number of transistor and resistor elements on semiconductors (integrated computer chips) would keep doubling roughly every year. Which he insightfully believed at the time would continue at a pace for at least the next 10 years.
As a kid studying digital electronics, even I was amazed learning this prediction and the pace at which it kept up and that was already 20 some years later. In the following years this effect was noticed to me most frequently in the pocketbook (while selling computers), where observably a computer purchased today would be worth half of what it was a year later.
I love the story in here about Moore's ingenious childhood plan (or so he thought) to get fabulously wealthy in just a few weeks from his mother by doing household chores. The trick was to convince my mother to pay me a progressively doubling wage for doing household chores for a month—a penny on the first day, two cents on the second, four on the third, and so on. Which would've come to millions by the 30th day.
Thanks to for his exceptional insights.
Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.
How do you like the new format? It will be interesting to see how much webmasters start tinkering, or stuffing, keywords in the URLs again.
#GoogleUpdate #GoogleWebmasters #SEO
If you've seen today's World news you know that the European Union’s antitrust chief on Wednesday formally accused Google of abusing its dominance in web searches to the detriment of competitors...
“If the investigation confirmed our concerns, Google would have to face the legal consequences and change the way it does business in Europe,” said Margrethe Vestager, the European Union competition commissioner. nytimes.com/2015/04/16/business/international/european-union-google-antitrust-case.html
So today Google has published a rebuttal on the Official Blog:
The Search for Harm
In fact, people have more choice than ever before.
There are numerous other search engines such as Bing, Yahoo, Quora, DuckDuckGo and a new wave of search assistants like Apple’s Siri and Microsoft’s Cortana... googleblog.blogspot.com/2015/04/the-search-for-harm.html
Yes, you read that right, Google is talking about all the other great search engines that people can choose from (we don't read stuff like this too often). The shared statistics are also quite interesting and do appear to show Google far behind many ecommerce "competitors" (at least for the topics they've chosen).
So it will certainly be interesting to watch how this plays out & what kind of repercussions (positive or negative) this has on the overall future of IR. Though I wouldn't hold your breath on this moving too quickly, it's already been going on for years.
Personally I think more competition in the search arena would be a good thing, but frankly most of the competition just hasn't kept up with the technological pace & exponentially increasing quantities of data, except possibly Bing who's been following at a distance. I would especially hate to see this legal battle, or its fallout take us backwards from any of the serious progress that's been made in information retrieval solutions, but there's certainly potential for that to happen, if any of the conclusions lean towards weighing down the lead stallion rather than pushing the others to catch up. In my opinion there have likely already been creative casualties in this arena.
So here's to hoping (against all odds) that users are the biggest winners in this case.
#antitrust #EUcommission #EuropeanUnion
Interesting post from reminding us that the sky is not falling just because of the April 21st mobile-friendly ranking change coming. Yes, it's very important to get your content mobile. No, the ranking change will not get your site removed from search results, or directly affect desktop ranking.
Following are John Mueller's comments on this post, confirming that sites will not be removed...
It's great to get people motivated to make their website mobile-friendly, but we're not going to be removing sites from search just because they're not mobile-friendly. You can test your pages & reach our documentation (including some simple tweaks that might work for your CMS too) at http://g.co/mobilefriendly
#MobileFriendly #ResponsiveWebDesign #GoogleUpdate
See, big changes tend to bring out bad behavior from certain companies who wish to capitalize off of people's fear and lack of understanding. Today someone shared with me a good example of naughty behavior. I'm looking at you .
+ No, Google won't remove your website from search if you're not mobile friendly this month. Your email to who knows how many people was a flat out lie. This is not "marketing".
+ From GTxcel's blog "there is a strong possibility you will be penalized in desktop results as well." >> this is false. The update affects mobile queries and isn't a penalty at all; it's just bubbling up sites that are more likely to have a better user-experience.
+ When working to become mobile friendly, you have three options: responsive, dynamic serving or separate URLs. Not just responsive.
Second: It is a big shift that's coming - but not one that requires this kind of behavior. There are great opportunities for everyone out there to do better and create good experiences for users regardless of device. So be cool. Market nicely.