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Josh Stock
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Josh Stock

Swag Brag  - 
 
Another #MailCall, this time from +Ondřej Nosek​. Good times, successful trade. Hopefully my envelope reaches him shortly! #kraken #challengecoins


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Ondřej Nosek (ramon83)'s profile photo
 
Already with me...thanks!
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Josh Stock

Swag Brag  - 
 
#MailCall #nightgress +Alexa Mayer​ thanks for the fun patches. Can't wait to see them in the dark! 
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Josh Stock's profile photoTammy Morgan (dolphie)'s profile photo
3 comments
 
I want one! They're cool!
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Josh Stock

Discussion  - 
 
1 Year After the Earthquake. I hope some of the money made it to the folks who needed it.
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Ivo Giger (AZOZHx)'s profile photo
 
My money helps +caleb wood​ only
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Josh Stock

Discussion  - 
 
Winner winner sojourner spinner! And a couple days ago I got my Tucson swag, and a bit before that I got the Bikegress patches. It's been a good week.
#MailCall

Long overdue to organize and inventory my swag and figure out what I've got for trade... 
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Boy Indra's profile photoDouglas Burge's profile photoJeff B (Nazos)'s profile photo
3 comments
 
Glad your Tucson Obsidian swag made it safely! :-)
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Josh Stock

Swag Brag  - 
 
Some time ago, I started an experiment in this community. 

I asked folks who were willing to send me a postcard. Or rather, to send it to my 4.5 year old daughter, Lisa. She's interested in understanding the world and how big it is, and I thought getting some postcards would help her explore different places. In exchange, I'd send back some swag to the folks who participated. 

Over the following weeks, postcards were sent from all over the world--from Texas to New Zealand, California to Bali. But not just postcards. Folks sent Lisa boxes of sunshine, bits of swag, maps and stories and descriptions of places all over the world--and even an Atlas. And Lisa loved it!

So a special thanks to +KatieLlama Smith +Anthony WhatsAfranc0 +Cedric Tashro +Miguel Contreras +Stefan Waltke +Trampis Spears +Sabrina B +Lindsay #forevercnty +diane wilson +Charles Aries +James Webb +Hugo Nunes +Enguerran Gillet +Chris UEF +Peter Tchernegovski +David Norris +Chris Sibbald +NEF thor +Faith Q +Donna Whatmore Robinson +NickanM +Vinsensa Radita +Joy N +Adriána Perkele +florian dill +Valerie Wallace +Teemu Ylänne for sending things (or planning to still!)

Y'all have rocked it. Thanks so much for showing that the Ingress community can come together across the globe!
26 new photos · Album by Josh Stock
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Josh Stock's profile photoTrampis Spears (tsmart)'s profile photoKatieLlama Smith's profile photoCedric Tashro's profile photo
18 comments
 
+Kris Bird I am In too it was a lot of fun
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+John Hanke+Ingress+Niantic Project+Niantic

You know what's better than in-game banner ads? Location-based/proximity marketing. You've got the technology infrastructure in place already. It's just a matter of connecting the monetization dots.

The 'holy grail' of marketing is to deliver a marketing message to a consumer when they're at/near their point of decision, both in time and location. ie, Subway wants consumers to hear a commercial for Subway when they're near a Subway restaurant at lunchtime.

Niantic, through Ingress, is positioned SO WELL to make this happen. How?
When an agent is within X meters of a Subway and hacks a portal, the portal will drop media into their inventory. Instead of a video link, it is a QR code to Subway for 10% off a footlong sandwich. If needed, the Agent could click "Navigate to Offer" and get directions to the offer, same as they do to navigate to a portal currently.
Agent goes to Subway, gets the sandwich for 10% cheaper, and maybe gets 10 XMP in return as well?

Potential advertisers would be restaurant chains like Jamba Juice (making all the Jamba Juice restaurants into portals didn't drive the uptick in sales they were hoping, I bet, since it didn't require people to walk through the front door, let alone buy something), convenience stores like Circle K (I was SHOCKED that didn't include a QR code), and even CPG food manufacturers when hacking a portal near a grocery store...

The CPM could be higher vs normal digital marketing, since you would have targeted delivery to Agents near stores. Zero cost of delivery to you and your advertising partners... This is effectively a coupon, delivered digitally. And by making the program opt-in, you'd be making sure delivery only happened to those who are interested. All of which makes claim rates higher, campaign lift higher, and drives traffic to the advertiser.

And it's a much less obtrusive vehicle for delivering in-game ads than a weakly-targeted ad inventory delivery handled by someone like Turn.

So please. Monetize the hell out of this great game. But do it in a way that doesn't ruin the AR experience for those who want it.

Http://warc.com/LatestNews/News/Clorox_explores_proximity_marketing.news?ID=36446&isUS=True
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Josh Stock's profile photoDean Machikas's profile photoNicholas Dalfonso's profile photo
9 comments
 
Makes sense, but in a perfect world it'd be more fun for it to navigate and advertise local mom and pop places instead of big chains... 
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Josh Stock

Swag Brag  - 
 
#MailCall very happy!
Josh Stock originally shared:
 
#MailCall +Daniel Lawrence

3+ years of this game. Get out and play, indeed. Thanks, +Niantic​ for the game. Thanks, +Jake Mohl​ for the coin. 
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Brahim Ruño's profile photoJosh Stock's profile photoJake Mohl (ehoba)'s profile photo
3 comments
 
+Brahim Ruño​ pm me
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Have him in circles
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Josh Stock

Swag Brag  - 
 
Can't say it's a #MailCall so much as a #WhistleStop. A fine trade with +Tom Rodgers​. Thank you sir! 
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Josh Stock's profile photoTrampis Spears (tsmart)'s profile photoAnthony WhatsAfranc0's profile photoTom Rodgers's profile photo
5 comments
 
I know that conductor, I am very surprised he didn't ask me about it.
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Josh Stock

Discussion  - 
 
**Postcards for Swag, Part TWO**

Wanted: Postcards. Or letters. More specifically, something with pictures from wherever you are around the world, addressed to my 4.5 year old daughter, who is learning about the big globe and always asks me "how far away is __?" They don't have to be Ingress-related, but more power to you if they are.

For Trade: A letter in return, complete with a couple UCR flag stickers. If you send a particularly cool/unique letter/postcard, I may even send you a UCR pin or some other swag of some sort.

(Pins are not guaranteed--at my discretion.)

Circle me and put a comment below if you're interested. I'll wrangle a hangout of the people who sign up so we can exchange details on mailing address, etc. Then we'll go from there.

This was wildly successful and great fun the last time I did it. (see link below) While some people went above and beyond, I am really TRULY just looking for postcards for my daughter. So sign up!
Some time ago, I started an experiment in this community. I asked folks who were willing to send me a postcard. Or rather, to send it to my 4.5 year old… - Josh Stock - Google+
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Josh Stock's profile photoJavin Skow (Javipoo420)'s profile photo
17 comments
 
Sure! 
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Josh Stock

Shared publicly  - 
 
More Pokémon Go footage 
More leaked Pokemon GO footage has hit the web, this time showing off the mechanics of [...]
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Brahim Ruño's profile photoRosa Dyckman (iamamiwhoami)'s profile photo
2 comments
 
Yuck Pokemon.
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Josh Stock

Swag Brag  - 
 
#MailCall NL1331 Pin and some bonus swag. Thanks +Justin Richter​! Successful trade! 
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Josh Stock

Discussion  - 
 
#MailCall thanks +Lucy Shires​! 
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Vicki Ellen (mimtwin)'s profile photo
 
Whoah!!!! dispatch patch!
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Have him in circles
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Laurent Cans's profile photo
aaron griffin's profile photo
Big Regional Resistance Network (BRRN)'s profile photo
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Urban biker/market research analyst/husband/daddy/aspiring foodie
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