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Josh Butler
Works at Apogee Results
Attended Cal State, San Bernardino
Lives in Austin
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Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.

Analyze app and web data in the same reporting view
Any data you send to the same property appears in all of the reporting views, regardless of how you collected that data. This means that if you send data from the web or from a mobile app to one property, both data sets appear in your reports. 

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. 

Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. 

The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week. 

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. 

If you don’t send web and app data to the same property in your account, your data stays the same. 

Everyone, however,  will see the unified metric, dimension, and segment names in their reports.  

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data. 

Our developer site has more information on these changes:

Read the full list of dimension and metric names: http://goo.gl/zatfHK
App / Screen Tracking developer guide: http://goo.gl/PWxaW9
Exception Tracking developer guide: http://goo.gl/I9FQzH

Posted by +Nick Mihailovski, Product Manager
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Bitcoin has come a long way since first hitting the scene in 2009. Initially dismissed as a passing fad by the financial industry, the digital currency now boasts a number of high-profile investors, and is even accepted at major retailers like Overstock.com. Test your readiness for the Bitcoin revolution with this 20-question quiz: 
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Why vote when corporations are people and money is free speech?
 
Stay in touch with Sen. Sanders by signing up to receive the Bernie Buzz: http://www.sanders.senate.gov/buzz
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God is unconditional LOVE.
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For all you PPC people, check out these tips on improving your Quality Score, and get more efficient ad spends.
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Helpful visual guide to figure out which social platform is right for your purpose.
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Suburashi
 
- 高尾山 Mt.TakaoSan 日本 Sakura 桜
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What's The Differences Between Google Authorship & Publisher?

Have you ever wondered about the differences between #googleauthorship and publisher? Well, I've tried to analogise for you and, thanks to +Elena Montes Casado, have got it represented in an #infographic ..

My take on Authorship and Publisher is that Authorship is for unique content written by us human beings whereas publisher is the preserve of the collective, or entity, that houses the authors.

One analogy for this is a magazine. A magazine can have articles from lots of authors and so each article would have Authorship associated with it. All of these authors articles are collectively published though by the magazine and as such the magazine has publisher markup in place.

You can view the full post here: http://robertryan.ie/google-authorship-publisher-whats-difference/

Whilst there are a few differences between Authorship & Publisher they have a lot of similar advantages such as increased click through rate, more visibility, more trust and can reduce the chances of plagiarism.

In the full post I give shoutouts to +Craig Fifield for his stellar guide on how to set up Authorship, +Mervik Haums for his infographic checklist on how to find out why Authorship isn't working and +Mark Traphagen for being the definitive source of all things Authorship.

Full post here: http://robertryan.ie/google-authorship-publisher-whats-difference/

Do you have any analogies of your own you'd like to share? Or, any questions about Authorship/Publisher? If so, please ask and hope you like and share the graphic!

#GooglePlus #googleplustips
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People
Have him in circles
1,332 people
Josh Kellett's profile photo
Danny Torres's profile photo
Work
Employment
  • Apogee Results
    SEO Manager, 2013 - present
  • SolarWinds
    Technical SEO Manager, 2012 - 2013
  • Apogee Results
    Search and Social Strategist, 2010 - 2012
  • American Leak Detection
    Marketing Manager, 2004 - 2010
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin
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Tagline
Internet Marketing Professional with specific expertise in B2B SEO.
Introduction

Learning about online marketing since 2004, and will never stop learning. Always a student, and sometimes a teacher.

Bragging rights
Earned my A rating in Epee twice. Hope to do it again before I die.
Education
  • Cal State, San Bernardino
    2004
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Gender
Male
Great beer, awesome food!
Public - 3 years ago
reviewed 3 years ago
1 review
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