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Joseph Thornley
Works at Thornley Fallis & 76design
Lives in Ottawa / Toronto
2,931 followers|93,252 views
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A recent Ontario arbitrator’s ruling reminds us that the law and social media are in an ever-changing relationship. The Olympics’ once again aggressively enforce trademarks on social media. Instagram Stories are feeling good. And the trend to distributed publishing prompts a rethink of the hub and spoke content publishing model. Join +Gini Dietrich, +Martin Waxman and +Joseph Thornley for Inside PR 452. http://firpodcastnetwork.com/inside-pr-452-time-rethink-hub-spoke/

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Speaking of crickets and ghosts... Inside PR 450 is all about Ghost Post's battle with Twitter.

http://firpodcastnetwork.com/inside-pr-450-post-ghost-vs-twitter/

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Inside PR 448 looks at Twitter Engage, YouTube's move to enable livestreaming video on our mobiles and why integrated marketing communications isn't ubiquitous.

http://www.insidepr.ca/index.php/2016/07/11/inside-pr-448-integrate-this/
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Let's talk about Stitcher and Midroll. Let's be candid. It's not good for podcasters like us. Just ask UNU. Predicting trends through the wisdom of the crowd. And of course, Microsoft thought it was pretty wise to hook up with LinkedIn. The Rolodex returns!
Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.Continue Reading →
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Chatbots, Snapchat, PR misadventures and Mary Meeker’s Internet trends. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
Chatbots, Snapchat, PR misadventures and Mary Meeker's Internet trends. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.Continue Reading →
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Inside PR 443 is live. +Gini Dietrich, +Martin Waxman and I take a deeper look at the real issues we should be discussing about Facebook as a media outlet.
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Facebook calls the tune on this week's Inside PR podcast. http://firpodcastnetwork.com/inside-pr-441-facebook-calls-tune/
This week, Gini Dietrich, Martin Waxman, and Joseph Thornley chat about more changes to Facebook and their impact on our news consumption and publishers. Oh, and we couldn't let Boaty McBoatface go by without comment.Continue Reading →
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Twitter opens verification to everyone. Yahoo closes an era. Anthony Ponce is a backseat rider. And the New York Times Public Editor shines a spotlight on the importance of perceived bias. Join Gini Dietrich, Martin Waxman and Joseph Thornley as they discuss these topics on this week’s Inside PR podcast.

http://firpodcastnetwork.com/inside-pr-451-perceived-vs-real-bias-news-media/
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Snapchat is more than ephemeral with Memories. Pokemon Go rules the world. And we pick up on Walt Mossberg’s discussion of our fragmented messaging environment. +Gini Dietrich, +Martin Waxman and +Joseph Thornley tackle these topics in this week’s Inside PR podcast.

http://www.insidepr.ca/index.php/2016/07/18/inside-pr-449-here-an-app-there-an-app-everywhere-an-app/

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On Inside PR 447, we talk about the first sponsored content in Facebook Instant News from the Washington Post and The Atlantic. Also, Gini interviews Jason Keath on The Future of Social report.

http://firpodcastnetwork.com/inside-pr-447-future-social-report/
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Inside PR 444 is live. This week, we talk about the PESO model of PR, understanding Apple Podcasts Connect and protecting our PR firms from defamation litigation. And we say Allo to Google along the way.

Are you using the PESO - paid, earned, shared, owned - model of PR? Trying to understand why Google is introducing another new chat app? Trying to figure our how to use Apple's new Podcasts Connect portal. Or just trying to protect your PR company from defamation litigation arising from online activityContinue Reading →
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Inside PR is ten years old. And we celebrate with an interview on creativity with Disney's Duncan Wardle.

Inside PR turns 10. And we talk with Disney's Duncan Wardle.Continue Reading →
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Joseph's Collections
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CEO, Thornley Fallis
Introduction
CEO of Thornley Fallis Group, which includes Thornley Fallis Communications, 76insights, and 76design.

You also can find me at @thornley on Twitter, my blog, ProPR.ca or on the Inside PR podcast.
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Ottawa / Toronto
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  • Thornley Fallis & 76design
    CEO, 1995 - present
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Joseph Thornley's +1's are the things they like, agree with, or want to recommend.
An Exclusive Early Look At The New Google Photos App
www.androidpolice.com

We've been hearing for a very long time - virtually ever since Vic Gundotra left Google+, with more rumors springing up recently - that Phot

#QtheFuture: Update on Q archives
www.cbc.ca

Thank you for the flood of letters, comments and social media messages concerning back episodes of Q, and how accessible

76BrandFilms
plus.google.com

We make video content for brands and agencies.

Why You Don’t Need to Freak Out over Google’s (Not Provided)
www.copyblogger.com

We all know that SEO is evolving, right? The SEO world is prone to earthquakes, and the ground has been moving a lot lately. One of the late

Why content marketing is a "do-over" for social media - Schaefer Marketi...
www.businessesgrow.com

Content marketing gives us another chance to re-gain our focus and achieve what social media marketing should have been doing all along.

How to Use Quora to Cook Up Great Content
www.blogherald.com

You've heard of Quora for sure. Now, it's time to use it to cook up great content.

Google May Have Learned A Lesson From One Of Facebook's Biggest Blunders
readwrite.com

Google's plan to attach user photos to ads closely resembled Facebook's ill-fated Sponsored Stories—so far, without the fracas.

Why Twitter's most important asset is at risk
news.cnet.com

Twitter is loved by famous people -- something it's counting on to keep driving its business as an unsuspecting rival grows up. Read this ar

Adland's Battle Royale: Agencies Defend Turf As Ad Tech Moves In On Clients
adage.com

As former allies bypass them and ink deals directly with marketers, shops reposition the value of their technology offerings.

The unprofitable SaaS business model trap by @ASmartBear
blog.asmartbear.com

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. Except, they lost $35m. WTF? go for br

It’s the engagement, stupid: Jim Chisholm says newspapers need to do mor...
feedproxy.google.com

Newspapers' declining hold on audience attention began long before the web came along, the Scottish newspaper consultant argues, and tablets

Best Buy ad sparks Canada Day backlash | Marketing Magazine
www.marketingmag.ca

A new ad from Best Buy has touched a nerve among proud Canadians on social media. The retailer altered its nationally distributed “Canada Da

parislemon • Antitrust+?
feedproxy.google.com

Antitrust+? Given my post last night, this will probably sound like piling on. But I’m sorry, it’s the first thing that comes to mind. I don

A VC: Feature Friday: Embed This Tweet
feedproxy.google.com

Yesterday Twitter rolled out a feature that I have been requesting for what seems like four or five years now. I am so happy to be able to e

Join Google Analytics on Google+ - Analytics Blog
feedproxy.google.com

Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Googl

Policies & Principles
www.google.com

One policy, one Google experience. We're getting rid of over 60 different privacy policies across Google and replacing them with one tha

How to self-publish an ebook
reviews.cnet.com

Interested in self-publishing an e-book? CNET executive editor David Carnoy offers some basic tips for e-book publishing and lays out your b

Classic Marketing Consulting Fail: “What We Got Here is a Failure to Imp...
feedproxy.google.com

If you're old enough to remember the classic movie, Cool Hand Luke, there's a moment when a rebellious prisoner played by a young Paul Newma

Google+ Hangouts On Air: broadcast your conversation to the world
feedproxy.google.com

Last year we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the wor