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Joseph Thornley
Works at Thornley Fallis & 76design
Lives in Ottawa / Toronto
2,871 followers|84,749 views
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This week, on Inside PR 431, +Gini Dietrich, +Martin Waxman and I talk about the the digital tools that we couldn't live without. 
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It's the end of 2015. It's the beginning of 2016. And +Martin Waxman, +Gini Dietrich and I are all back together in the podcast virtual space for Episode 430 of Inside PR. This week, it's an all-#IPRMustKnow episode. Big moves by Google and Facebook lead the year's MustKnows.
http://traffic.libsyn.com/prworks/IPR430.mp3Podcast: Play in new window | Download (Duration: 20:20 — 16.5MB) | EmbedSubscribe: iTunes | Android | RSSMartin Dietrich, Gini Dietrich and Joseph Thornley are all back together for Inside PR 430, the episode that marks the turn of the year. Out with 2015. Here comes 2016. This week, we discuss the things that stood out for us... Continue Reading →
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Live now: Inside PR 428. +Gini Dietrich, +Martin Waxman and I talk about "deep work." Plus a big change to the way that we are recording the Inside PR podcast. 10 years old, but still willing to change. :)
This week we talk about being more productive by doing deep work, not shallow work. Whether you are a consultant or a corporate exec, I think you'll find something in this discussion that you can put to use to improve your productivity.Continue Reading →
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Joseph Thornley

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+Shel Holtz, Is the decline of Google+ being mirrored in less community engagement on the FIR Podcast Community? It seems like there is less activity here than there was six months ago.

If I'm right in this perception, is it time to move to another gathering place? Is there in fact a better place that the community would be likely to check and participate in more often?
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Bernie, that's a great idea. Maybe I'll announce it on Monday's show and distribute the poll through the FIR Twitter account. Or next Monday -- I need to read up on Twitter polls, since I haven't done one yet.
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I know that this is a bit geeky. But I took a look at which of the new Canadian Cabinet Ministers tweets struck a chord with people. And it's interesting to see who, beyond Justin Trudeau, really resonated with Canadians. 
Will Canada’s new Cabinet use social media to engage with Canadians? Canada’s new government was sworn in yesterday. The new Cabinet is dramatically different from its predecessor, with a marked decrease in age, the achievement …
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Canadians didn't get the  Apple News App in iOS9. But, via iMore, here's how to get it outside the US. http://www.imore.com/how-get-apple-news-uk-australia-canada-and-more
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Thanks Joe. Would hate to just have to rely on The Toronto Star app
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Heading into 2016, +Gini Dietrich and I talk about the acceleration of the mobile web promised by AMPhtml, Gini's favourite keyword tools, and how different our jobs are today from what they were a few years ago. That's on Inside PR 429, live now.
On this week's Inside PR podcast, Gini Dietrich and Joseph Thornley take a look at some big changes about to occur on the mobile Web and the changed world of professional communicators.Continue Reading →
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Inside PR 427 is live. This week, +Gini Dietrich, +Martin Waxman and I talk about the impending arrival of podcasts on Google Play and we look back at SxSW's handling of the gamergate panels. Enjoy.
Martin Waxman, Gini Dietrich and Joseph Thornley talk about podcasts on Google, giving employees a break, another magazine that goes digital-only, and SxSW's handling of the gamergate panels.Continue Reading →
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And there you have it. Inside PR 426. We're back on our weekly production routine. :)
This week, Martin and Gini do another two-hander, as I’m AWOL. (I have to stop making a habit of this.)Continue Reading →
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It's been a long time coming. Inside PR 425, or is that 426? Uh, 425a? Oh what the heck. We're back. :) 
Today’s episode of Inside PR: Canada, the land social media forgot. It’s a two-hander. Just Martin Waxman and me. Gini is still on the road. But all three of us will be back together again next week.Continue Reading →
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RIP the Ottawa Citizen iPad app. When legacy media fails, we all lose a bit of ourselves.
As of this week, this has been replaced by this Another legacy media attempt to attract audiences and advertisers in the digital-first era bit the dust this week. When I opened the iPad …
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End of an era. The final Hobson Holtz report. The original and longest running PR podcast.
 
It all comes down to this:
FIR #824, the final episode of The Hobson & Holtz Report

http://firpodcastnetwork.com/824-is-seo-really-dead/

Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21;

Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR’s role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo;

News That Fits: Is SEO really dead? How content marketing and SEO can work together; Dan York’s Tech Report: Skype Messaging, mobile-friendly web pages, celebrities promoting sponsored ads on Facebook, and more; listener comments from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; hotline launched to help CIPR members with ethical dilemmas; Igloo Software promo; Michael Netzley’s Asia Report: recommending economic and communication hot topics for the coming months;

Music by The Subways; and more, including farewell comments throughout the show from Kris Gallagher, Joe Thornley, Bernie Goldbach, Clarence Jones, Alex Yong, Kurt Kragh Sørensen, Rachel Miller, Dan York, Michael Netzley, and Adena Schutzberg.
News That Fits discussions: Is SEO really dead? How content marketing and SEO can work together; hotline launched to help CIPR members with ethical dilemmas. Continue Reading →
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  • Thornley Fallis & 76design
    CEO, 1995 - present
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CEO, Thornley Fallis
Introduction
CEO of Thornley Fallis Group, which includes Thornley Fallis Communications, 76insights, and 76design.

You also can find me at @thornley on Twitter, my blog, ProPR.ca or on the Inside PR podcast.
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Ottawa / Toronto
Joseph Thornley's +1's are the things they like, agree with, or want to recommend.
An Exclusive Early Look At The New Google Photos App
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#QtheFuture: Update on Q archives
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We make video content for brands and agencies.

Why You Don’t Need to Freak Out over Google’s (Not Provided)
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Why content marketing is a "do-over" for social media - Schaefer Marketi...
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Content marketing gives us another chance to re-gain our focus and achieve what social media marketing should have been doing all along.

How to Use Quora to Cook Up Great Content
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You've heard of Quora for sure. Now, it's time to use it to cook up great content.

Google May Have Learned A Lesson From One Of Facebook's Biggest Blunders
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Google's plan to attach user photos to ads closely resembled Facebook's ill-fated Sponsored Stories—so far, without the fracas.

Why Twitter's most important asset is at risk
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Adland's Battle Royale: Agencies Defend Turf As Ad Tech Moves In On Clients
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As former allies bypass them and ink deals directly with marketers, shops reposition the value of their technology offerings.

The unprofitable SaaS business model trap by @ASmartBear
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Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. Except, they lost $35m. WTF? go for br

It’s the engagement, stupid: Jim Chisholm says newspapers need to do mor...
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Newspapers' declining hold on audience attention began long before the web came along, the Scottish newspaper consultant argues, and tablets

Best Buy ad sparks Canada Day backlash | Marketing Magazine
www.marketingmag.ca

A new ad from Best Buy has touched a nerve among proud Canadians on social media. The retailer altered its nationally distributed “Canada Da

parislemon • Antitrust+?
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Antitrust+? Given my post last night, this will probably sound like piling on. But I’m sorry, it’s the first thing that comes to mind. I don

A VC: Feature Friday: Embed This Tweet
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Yesterday Twitter rolled out a feature that I have been requesting for what seems like four or five years now. I am so happy to be able to e

Join Google Analytics on Google+ - Analytics Blog
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Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Googl

Policies & Principles
www.google.com

One policy, one Google experience. We're getting rid of over 60 different privacy policies across Google and replacing them with one tha

How to self-publish an ebook
reviews.cnet.com

Interested in self-publishing an e-book? CNET executive editor David Carnoy offers some basic tips for e-book publishing and lays out your b

Classic Marketing Consulting Fail: “What We Got Here is a Failure to Imp...
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If you're old enough to remember the classic movie, Cool Hand Luke, there's a moment when a rebellious prisoner played by a young Paul Newma

Google+ Hangouts On Air: broadcast your conversation to the world
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Last year we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the wor