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Joseph Thornley
Works at Thornley Fallis & 76design
Lives in Ottawa / Toronto
2,754 followers|70,678 views
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My passion project: A way to measure which social objects are resonating. It's about which half of my content is actually earning its keep.
 
As #content marketers we’ve asked ourselves the same questions. Is my content resonating with my audiences – does it cause a reaction and does it motivate people to act on it? What are my competitors saying online? There’s an #app for that!
Get content marketing insight into what social media updates, blog posts, and social objects resonate most with readers and inspire them to act.
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Just watching this video chills my blood. Seasonal temperatures for the Great Lakes Region to remain up to 10 degrees below the seasonal norm into March. The Bill Chill continues. :(
Long Ranger: What to expect by March
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Joseph Thornley

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Recruiting now. Swim with the sharks and shop in our private office mall. :)
Who knew 76 Brand Films had sharks for office pets?
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Yea or Nea on Twitter's announcements today?
How will taking formerly open conversations behind closed doors change the Twitter experience? Will private conversations become a constant stream of spam?
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I have spent my entire working life in consulting. And sometimes clients have stymied me with unusual requests. But from now on, when a client comes to me with a request that seems off centre, I'll think of Jackie. And I hope that this will give me the inspiration to meet their requests with an open mind and all the creativity I can bring to it.
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Holy crap!
Target says it plans to discontinue all operations in Canada and seek protection from its creditors, less than two years after opening to much fanfare.
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I guess Target missed the mark on this one -
When will we learn that the hardest thing for the brain to do is predict with any accuracy. It just doesn't happen. This is especially true of the male executive brain. Watch for excuse, opinion and more (bad-poor) prediction to follow. The brain has it's own agenda and will shoot at whatever 'target' will make itself feel good in the moment. This is happening at Target right now. Please watch out for the desire to predict in your own life. Again, Target missed it and now will spend more money closing up....Bullseye!
#StevePronger #YourBrainIsOutToScrewYou
www.steveprongerbooks.com
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Trust matters. And we need to trust our sources of news. Journalists should start building trust with a clear, unambiguous disclosure statement.
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Hear about how NOT to handle a decision to shut down a business operation. +Gini Dietrich, +Martin Waxman  and I talk about Target's messy exit from Canada in this week's +Inside PR Podcast.
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Hmm. Putting the word "blogging" in the title. Isn't that the kiss of death? :)
 
On IPR 398, +Joseph Thornley and I talk about the state of blogging, how it's changing and whether social media and now, ephemeral apps, have made the conversation faster, lighter and more of a chat than a place to share longer form thoughts.

What do you think?

+Gini Dietrich will be back next week.
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Shame on Target. I hope that all my American friends will examine the ugly fashion in which Target is exiting the Canadian market. Creditors on the hook. Employees without severance. And in my sector, advertising and marketing companies in turmoil. http://www.marketingmag.ca/brands/how-targets-departure-is-impacting-the-ad-community-135720?utm_source=EmailMarketing&utm_medium=email&utm_campaign=AM_Daily
Reports of staff layoffs begin to surface amid millions of dollars in unpaid bills
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My company, +Thornley Fallis, has an entry-level opening in our Ottawa office. A chance for the right young person to learn on the job and grow a career in communications.
We are recruiting a bilingual communicator for our Ottawa office. The right candidate will be smart and creative and will understand the importance of client service excellence. This person will be looking to work in a dynamic agency environment with blue-chip clients from a range of industries. Previous experience is preferred but not mandatory. The bilingual account coordinator will play an important role on client teams. He or she will will as...
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It's about time! Nine hours of daylight in Ottawa today. That's 30 minutes more than on December 21. 
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Have him in circles
2,754 people
Meg Murray's profile photo
James Harden Ontario's profile photo
Joe Taiabjee's profile photo
Ronnie Ledesma's profile photo
Bill Nienhuis's profile photo
Krrish Naa's profile photo
Asif Rashid's profile photo
Chris Biber's profile photo
Greg Dash's profile photo
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CEO, Thornley Fallis
Introduction
CEO of Thornley Fallis Group, which includes Thornley Fallis Communications, 76insights, and 76design.

You also can find me at @thornley on Twitter, my blog, ProPR.ca or on the Inside PR podcast.
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CEO
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  • Thornley Fallis & 76design
    CEO, 1995 - present
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Joseph Thornley's +1's are the things they like, agree with, or want to recommend.
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