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Joseph Thornley
Works at Thornley Fallis & 76design
Lives in Ottawa / Toronto
2,761 followers|76,169 views
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CEO, Thornley Fallis
Introduction
CEO of Thornley Fallis Group, which includes Thornley Fallis Communications, 76insights, and 76design.

You also can find me at @thornley on Twitter, my blog, ProPR.ca or on the Inside PR podcast.
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  • Thornley Fallis & 76design
    CEO, 1995 - present
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I'd like to find more podsafe music to use to break up segments in the Inside PR podcast. And I went to look for it on the Podsafe Music Network - only to discover that it's not there anymore. (I didn't know that it was gone. When did that happen?) So, where do you direct people today who are looking for podsafe music to use on their noncommercial podcasts? Is there a source for this that you would recommend?
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Bernie Goldbach's profile photoShel Holtz's profile photoJoseph Thornley's profile photo
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Thanks +Shel Holtz and +Bernie Goldbach . That's what I was looking for. Also, I discovered that +Martin Waxman's son is a music producer. So, we have a built-in connection with original music we can use. :)
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"We won't be treating this as a normal rumor post, because we are certain that what we have seen is the real deal."
We've been hearing for a very long time - virtually ever since Vic Gundotra left Google+, with more rumors springing up recently - that Photos would be spl... by Liam Spradlin in Exclusives, Google, Leaks, News
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You walk in the office one morning - and the next thing you hear is that you've been "merged." :)
Harris & Olson founder Joan Holloway-Harris sees opportunity in branded video content in merger with 76BrandFilms.   TORONTO, NEW YORK, LOS ANGELES May 20, 2015 /AP/ – Former Sterling Cooper & Partners Executive Joan Holloway-Harris is getting ...
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Joseph Thornley

The Hobson & Holtz Report  - 
 
+Shel Holtz and +Neville Hobson have a great discussion in episode 808 about why PR people underuse video in online newsrooms. At one point, Neville points out that even among those newsrooms that feature video content, many are sparsely populated. I think there is a simple reason for the paucity of video: video is the most expensive medium to produce. Yes, it's powerful. But a great video requires the input of a range of talented professionals - scriptwriters, videographers, lighting, sound, editing, graphics and motion graphics, costumes, locations, etc. And that leads to budgets that are much greater than PR execs are used to. And OK, before you say it, "good enough" video, the kind I produce to capture my talking head, just isn't good enough to satisfy most corporate brand standards. Bottom line: Follow the money and that's where you'll find tons of video - marketing and sales, not PR.
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Alex H Yong's profile photoJoseph Thornley's profile photo
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+Alex H Yong Alex, I'm not talking about the PR agencies. I'm talking about my experience with clients. I think that most PR agencies have in-house video creation capabilities (mine does.) And we'd love to produce more video. However, often our clients simply lack the budgets to produce videos that meet their corporate brand standards.
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Fact: Canada has a Queen. Second Fact: Support for the Royal Family is on the wane. Could my children live in a Canada without a Royal Family? 

http://www.cbc.ca/news/canada/manitoba/royal-family-support-by-canadians-waning-poll-indicates-1.3072469? 
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Wasted space? Wasted attention? One in every four mobile apps installed is never used. 
Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps. People download apps every day, but the truth is that many of them are abandoned or never even used. New Google and Ipsos research uncovers how people discover and engage with apps—and what brands can do about it.
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MadMen may be over. But advertising and video agencies keep going. And here's a peek at our own MadMan. :)
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2,761 people
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Chris Biber's profile photo
Zaheer Yousuf Omerson's profile photo
Arthur Yann's profile photo
Sylvain Grand'Maison's profile photo
Shawna Tregunna's profile photo
Carol Pengelly's profile photo
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Joseph Thornley

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Using the Google mobile App? Starting today, you'll see tweets show up in your search results. http://insidesearch.blogspot.ca/2015/05/tweets-take-flight-in-google-app.html
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Here's IPR 409 with +Joseph Thornley and me talking about 'I want to know, I want to go, I want to buy' micro-moments and why video to go (i.e. mobile) is more important than ever. 

Interested to hear what you think.

+Gini Dietrich will be back next time.
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"when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society."
Scientists have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. The scientists used computational and analytical methods to discover the tipping point where a minority belief becomes the majority opinion.
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Discussion  - 
 
Congrats +Shel Holtz and +Neville Hobson  on the new FIR Podcast Network site - featuring a baker's dozen of marketing and communications podcasts. I just subscribed to the "Everything Feed." :)
Subscribe to all the FIR Podcast Network shows with the Everything Feed, or to individual shows using their Subscribe widgets. The Everything Feed All Things IC Every month, Rachel Miller presents the latest news and views from an internal communication perspective. AMP Up Your Social Media A podcast on optimizing social media with GaggleAMP’s Glenn... Continue Reading →
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Christie Goodman's profile photoSallie Goetsch's profile photoAlex H Yong's profile photoDavid Phillips's profile photo
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We're still making a few final tweaks to the site, so let me know if you encounter anything problematic.
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Joseph Thornley's +1's are the things they like, agree with, or want to recommend.
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