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Joseph Thornley
Works at Thornley Fallis & 76design
Lives in Ottawa / Toronto
2,786 followers|79,453 views
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CEO, Thornley Fallis
Introduction
CEO of Thornley Fallis Group, which includes Thornley Fallis Communications, 76insights, and 76design.

You also can find me at @thornley on Twitter, my blog, ProPR.ca or on the Inside PR podcast.
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  • Thornley Fallis & 76design
    CEO, 1995 - present
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Humans vs. Algorithms! And three #IPRMustKnows  on Inside PR 414. :)
On this week's Inside PR, we talk about 3 #IPRMustKnows: Meerkat's embeddable video viewer, new streaming video app Yeplive, and new code enabling Google's hotword feature. And then we spend most of our time discussing the creeping automation of content creation. Human vs. algorithm.Continue Reading →
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As a Dad, I appreciate these. It's nice not to be an ignored demographic - at least for one day of the year. :)
Around Father’s Day marketers vie for the attention of families looking for the perfect gift for dad. Here’s our pick of the top five video ads for dad.
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There are times when you just have to speak up.
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+Shel Holtz  I'm not familiar with exactly how FT handles this. However, my broad understanding is that they use anonymized, aggregate data to judge the effectiveness of their content. Facebook is zeroing right in on us as individuals. And they are clearly logging data on what we look at - something which the average person would be totally unaware of. That's quite a bit different from clicking on a link to go to a specific FT article (where I've made the active gesture to visit.)
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RSS lives! It's at the heart of the new Apple News iOS app.
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads.
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You want to make your point. So, which do you try to do? Appeal to your listeners emotions? Or hit them with cold, hard reason?

On Inside PR 410, +Martin Waxman and I have a wide ranging and maybe too personal discussion of that question on this week’s Inside PR podcast. And in doing so, we may reveal a little too much about ourselves.
Martin Waxman and Joseph Thornley have a wide ranging and maybe too personal discussion on whether to appeal to emotion or reason for persuasion.
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Giving the people what they want. "Not Hitler." :)
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On what planet would a television news anchor think it was OK to also own a PR firm - and interview his clients? 
The Agenda's Story of the Week is a discussion about journalism ethics.
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And picking up on +Dan York's previous post, this post about the creepy factor in Facebook's new news feed algorithm has blown up on my Website like no other post in the past year. People are really divided in their reaction. You can be sure that +Martin Waxman and +Gini Dietrich and I will discuss it when we record this week's Inside PR in about an hour from now.
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On this week’s episode of the Inside PR podcast, we explore the importance of cultural and language differences with two guests who have lived and worked on both sides of the Atlantic.

Suzy Chisholm is head of communications at Philips Switzerland. A transplanted Canadian, she has spent over twenty years living and working in Switzerland, a country at the heart of Europe and a country with three languages.

+Sherrilynne Starkie  has worked in Washington, London, the Isle of Man and now in Canada.

Both Suzy and Sherrilynne offer their perceptions and insights into the challenges of communicating in different cultures. And then +Martin Waxman, +Gini Dietrich and I weigh in with our own thoughts.
What happens when we are trying to communicate with people who live in another place with a distinctively different culture? Do they do things differently there? How can we be sensitive to these differences? On this week’s episode of the Inside PR podcast, we explore these questions with two guests who have lived and worked on both sides of the Atlantic.Continue Reading →
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So valuable. A little intel goes a long way, and on the flip side of that, a few faux pas are a lightning fast way to negatively alter a relationship
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Whether or not you agree with the position, you have to acknowledge this is how people come together to express their views on social media. Without expensive advertising blaring at us from our TVs and the pages of our newspapers.

But here's the question: With so many people who have power, people at the top, coming together, is this a true grassroots movement? Or is it in fact "astroturf?"

What do you think?
From a single tweet to a top trend, in less than an hour.
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I believe social media does level the playing field but does it irradiate partisan pandering or in this case 'piling on'? Does social provide a respectable forum for policy discussion or is it as you say merely 'AstroTurf' when playing politics?
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We should not sleepwalk into a future of totally commercial walled gardens. It's important to sustain the culture of generosity on which the Web and social media were built.
When I first started to use the Internet, it was a place for people who had some basic coding skill to share their thoughts, their experiences, their interests, with others. It was a distinctly Uncommercial …
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I was reminded today that the Web and social media were founded on a culture of generosity. I wanted to learn how to use GarageBand to edit the Inside PR podcast. And I discovered that Apple's help files are not the best. Long story short, I discovered just the help I needed in a YouTube video posted for free by an ordinary guy. It's the small gestures that creators like this chap made that keeps me optimistic about the future of the community on social media. 
Last year I bought a Mac. It came with GarageBand preinstalled. I’ve used Audacity for years to edit the Inside PR podcast. However, I think it’s time to bite the bullet and give GarageBand a shot. Audacity is great. …
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Joseph's Collections
Joseph Thornley's +1's are the things they like, agree with, or want to recommend.
An Exclusive Early Look At The New Google Photos App
www.androidpolice.com

We've been hearing for a very long time - virtually ever since Vic Gundotra left Google+, with more rumors springing up recently - that Phot

#QtheFuture: Update on Q archives
www.cbc.ca

Thank you for the flood of letters, comments and social media messages concerning back episodes of Q, and how accessible

76BrandFilms
plus.google.com

We make video content for brands and agencies.

Why You Don’t Need to Freak Out over Google’s (Not Provided)
www.copyblogger.com

We all know that SEO is evolving, right? The SEO world is prone to earthquakes, and the ground has been moving a lot lately. One of the late

Why content marketing is a "do-over" for social media - Schaefer Marketi...
www.businessesgrow.com

Content marketing gives us another chance to re-gain our focus and achieve what social media marketing should have been doing all along.

How to Use Quora to Cook Up Great Content
www.blogherald.com

You've heard of Quora for sure. Now, it's time to use it to cook up great content.

Google May Have Learned A Lesson From One Of Facebook's Biggest Blunders
readwrite.com

Google's plan to attach user photos to ads closely resembled Facebook's ill-fated Sponsored Stories—so far, without the fracas.

Why Twitter's most important asset is at risk
news.cnet.com

Twitter is loved by famous people -- something it's counting on to keep driving its business as an unsuspecting rival grows up. Read this ar

Adland's Battle Royale: Agencies Defend Turf As Ad Tech Moves In On Clients
adage.com

As former allies bypass them and ink deals directly with marketers, shops reposition the value of their technology offerings.

The unprofitable SaaS business model trap by @ASmartBear
blog.asmartbear.com

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. Except, they lost $35m. WTF? go for br

It’s the engagement, stupid: Jim Chisholm says newspapers need to do mor...
feedproxy.google.com

Newspapers' declining hold on audience attention began long before the web came along, the Scottish newspaper consultant argues, and tablets

Best Buy ad sparks Canada Day backlash | Marketing Magazine
www.marketingmag.ca

A new ad from Best Buy has touched a nerve among proud Canadians on social media. The retailer altered its nationally distributed “Canada Da

parislemon • Antitrust+?
feedproxy.google.com

Antitrust+? Given my post last night, this will probably sound like piling on. But I’m sorry, it’s the first thing that comes to mind. I don

A VC: Feature Friday: Embed This Tweet
feedproxy.google.com

Yesterday Twitter rolled out a feature that I have been requesting for what seems like four or five years now. I am so happy to be able to e

Join Google Analytics on Google+ - Analytics Blog
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Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Googl

Policies & Principles
www.google.com

One policy, one Google experience. We're getting rid of over 60 different privacy policies across Google and replacing them with one tha

How to self-publish an ebook
reviews.cnet.com

Interested in self-publishing an e-book? CNET executive editor David Carnoy offers some basic tips for e-book publishing and lays out your b

Classic Marketing Consulting Fail: “What We Got Here is a Failure to Imp...
feedproxy.google.com

If you're old enough to remember the classic movie, Cool Hand Luke, there's a moment when a rebellious prisoner played by a young Paul Newma

Google+ Hangouts On Air: broadcast your conversation to the world
feedproxy.google.com

Last year we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the wor