I am the owner of Strategic Marketing Solutions, LLC, that delivers strategic integrated marketing solutions. I believe relationship marketing has a whole new meaning these days.
Social media and technology are fundamentally changing the way consumers buy and smart companies are adapting the way they go to market.
I believe relationship marketing entails inbound marketing and traditional marketing. There really is no one size fits all marketing strategy.
Consumers are more savvy than ever, studies show they trust each other more than traditional marketing messages.
Listening, gathering insights, creating valuable content, delivering an exceptional customer experience are all necessary to stand out in the rapidly changing world we live in.
I enjoy working the collaborative process of developing marketing strategies that are aligned across all stakeholders internally and externally.