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Joseph Ruiz
Works at Strategic Marketing Solutions,LLC
Attended Northeastern University
Lives in Richmond, VA
3,785 followers|155,291 views
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Joseph Ruiz

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How do companies attract high performing directors? This article offers 5 suggestions. The post also includes insights from some research into the qualities of a director, the top 6 are provided in the post.
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Studies show that companies that deliver a great customer experience significantly outperform those that don't. Engaged employees are an essential component. These successful companies think differently.
#customerexperience  
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I signed up. This will be an excellent resource +Neal Schaffer does stellar work. You can use the link to sign up and be the first to know when it launches.
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+Paul Biedermann I am sure you have seen this... that said I wanted to leave nothing to chance. ;-)
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our
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+Paul Biedermann will do Paul I am a little slow on the uptake, that thought actually crossed my mind.
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Very useful thanks +Mike Allton I like the "hack" definition.

The tips are helpful as well.

Hey +Patrick McFadden thought of you my friend you write about this stuff all the time.
 
9 Growth Hacks Any Small Business Can Implement http://thesmh.co/1bUCbUM
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I am moderating a marketing automation panel at #socialtools15  in Boston next month. I'm conducting some informal research to identify potential gaps or other thoughts about the state of marketing automation tools. Here is a post suggesting there are 7 considerations required to obtain C-suite approval. Some are sales/marketing alignment, ability to measure, consolidate tools by getting rid of independent legacy tools. I would be grateful for your thoughts or questions.

+Neal Schaffer +Anne Moss Rogers +Jennifer G. Hanford +Jeannette Marshall +Craig M. Jamieson +Steve Cassady 
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+Anne Moss Rogers Appreciate it Anne Moss thanks for sharing
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I like this 10 C Customer Experience Model. It identifies key elements of a customer centric marketing model. #CXO #custexp
The 10C model is a scalable construct that can be used when auditing, researching, planning and building customer experiences. This approach takes a look at critical variables for strategy and practice for managing customer experiences online and offline, to acquire, retain and turn customers into satisfied loyal brand advocates and ambassadors. Why is this critical? Brands live in a whole new world. •Omni-channel world •Multi-device ...
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+Extra Attic Mini Storage You are most welcome
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Joseph Ruiz

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Richard Branson says "treat your employees the way you want them to treat your customers". Make sure internal alignment is an integral part of the marketing mix. Even a customer centric organization can overlook this important element. #customerexperience  
Companies that deliver a better customer experience outperform the broad market. Here are 5 ways to engage employees for a better customer experience.
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Joseph Ruiz

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Always intrigued by connection between color and response/connection. For me it is a subtle thing, probably more prominent if I understood more about it.
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our
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+Paul Biedermann thanks for the reminder Paul, I love the visual too particularly the dimension/depth perspective
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Looking forward to meeting new folks and seeing friends at #socialtools15  next week
 
With Social Tools Summit (#SocialTools15) right around the corner - May 12 - our Marketing Director, Katie, is ramping up for her panel on "Content Is King! Long Live Content Marketing!" To get ready on the social listening end, I developed a project in Traackr to find all the influencers talking about Social Tools Summit.
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I'm speaking at Social Tools Summit in Boston on the topic of Marketing Automation. In the post below I'm seeking input in order to make the content more relevant. I'd be grateful for any insights or questions. I'd also appreciate it if you would share with colleagues or clients that would be willing to share.

Thank you.
Marketing automation can mean different things to different marketers. Does it have value? Can it be effective?
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This is a great resource for any wanting to know how content can actually help your business. In this post +Craig M. Jamieson provides 5 questions and 6 steps to help match content to the buying process. 

And for those who need to justify this approach to cynics, Craig emphasizes the need for traditional sales as well as social sales. 

A very balanced and practical approach.

+Marcus Sheridan frames this as teaching your clients, providing an education. They ask you answer. Here is a powerful formula for delivering on that. 

We'll be talking about tools that help deliver on this strategy at #socialtools15 
While you should use the social sales process as a part of your overall sales process, I do think that social sales can create a dangerous atmosphere.
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Education
  • Northeastern University
    MBA, 1985 - 1997
  • Oral Roberts University
    Business, 1971 - 1975
Basic Information
Gender
Male
Story
Tagline
Integrated Marketer, SoMe Explorer, Connector
Introduction
I am the owner of Strategic Marketing Solutions, LLC, that delivers strategic integrated marketing solutions.  I believe relationship marketing has a whole new meaning these days. 

Social media and technology are fundamentally changing the way consumers buy and smart companies are adapting the way they go to market.

I believe relationship marketing entails inbound marketing and traditional marketing.  There really is no one size fits all marketing strategy. 

Consumers are more savvy than ever, studies show they trust each other more than traditional marketing messages.  

Listening, gathering insights, creating valuable content, delivering an exceptional customer experience are all necessary to stand out in the rapidly changing world we live in.

I enjoy working the collaborative process of developing marketing strategies that are aligned across all stakeholders internally and externally.
Work
Occupation
President - Strategic Marketing Solutions, LLC
Employment
  • Strategic Marketing Solutions,LLC
    President, present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Richmond, VA
Previously
Boston, MA - New Canaan, CT
Frank and his team host and maintain websites for my clients. The entire group are knowledgeable, responsive and a pleasure to work with. They regularly go above and beyond to help solve problems. They recommend the solutions that are best for me and my clients even if that means alternative solutions that generate less potential revenue for them. I recommend them without any hesitation. I consider them a valuable resource partner.
Public - a month ago
reviewed a month ago
Love working with the crew. Ralph, Josepf, Ric and the others have helped me: 1. Increase site traffic 2. Make the switch to a more effective platform 3. Create a conversion rate optimization strategy 4. Improve my companies Facebook presence/strategy 5. By being flexible and adapting/accommodating to my changing needs. I really feel the power and presence of a team with help and they are very responsive. I highly recommend these folks and use them to help my clients too. Going with these guys was a smart decision.
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Public - 2 years ago
reviewed 2 years ago
2 reviews
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