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Joseph Ruiz
Works at Strategic Marketing Solutions,LLC
Attended Northeastern University
Lives in Richmond, VA
3,667 followers|152,991 views
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Joseph Ruiz

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Looking forward to meeting new folks and seeing friends at #socialtools15  next week
 
With Social Tools Summit (#SocialTools15) right around the corner - May 12 - our Marketing Director, Katie, is ramping up for her panel on "Content Is King! Long Live Content Marketing!" To get ready on the social listening end, I developed a project in Traackr to find all the influencers talking about Social Tools Summit.
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I'm speaking at Social Tools Summit in Boston on the topic of Marketing Automation. In the post below I'm seeking input in order to make the content more relevant. I'd be grateful for any insights or questions. I'd also appreciate it if you would share with colleagues or clients that would be willing to share.

Thank you.
Marketing automation can mean different things to different marketers. Does it have value? Can it be effective?
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I am moderating a marketing automation panel at #socialtools15  in Boston next month. I'm conducting some informal research to identify potential gaps or other thoughts about the state of marketing automation tools. Here is a post suggesting there are 7 considerations required to obtain C-suite approval. Some are sales/marketing alignment, ability to measure, consolidate tools by getting rid of independent legacy tools. I would be grateful for your thoughts or questions.

+Neal Schaffer +Anne Moss Rogers +Jennifer G. Hanford +Jeannette Marshall +Craig M. Jamieson +Steve Cassady 
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+Anne Moss Rogers Appreciate it Anne Moss thanks for sharing
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+Rob Petersen offers 21 ways to tell the difference between strategy and tactics. There is a lot of confusion, some behave as though you can have one without the other. Others use the terms interchangeably. These 21 ways will help distinguish the difference between the two.
Strategy or tactic? Great tactics win battles but great strategies win wars. You can one without the other. Here's how to know the difference.
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Joseph Ruiz

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Hello I help clients learn and implement the Principles, Processes and Practices of customer experience marketing. One of the best practices for most of my clients is a strategic Linked In presence. I am here to learn and share. I look forward to connecting with you.
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Excellent resource helpful tools. Thanks +Jesse Aaron 
 
Want to make your own GIFs or spruce up content with reaction GIFs? Check these tools and sites out!
Did you know videos increase understanding of a product or service by 74%? Or that 90% of internet users agree that videos help them decide whether or not to buy a product? Videos are easily the best way to capture and retain...
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Thanks to +Judy Gombita and +Augie Ray for feedback that inspired this post. Easy to say customer experience without an outside in focus. #customerexperience  
Do you ever get caught in the customer experience trap? What is the customer experience trap? Find out how POST can help.
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Happy to help out, Joe!
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Joseph Ruiz

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Very useful thanks +Mike Allton I like the "hack" definition.

The tips are helpful as well.

Hey +Patrick McFadden thought of you my friend you write about this stuff all the time.
 
9 Growth Hacks Any Small Business Can Implement http://thesmh.co/1bUCbUM
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This is a great resource for any wanting to know how content can actually help your business. In this post +Craig M. Jamieson provides 5 questions and 6 steps to help match content to the buying process. 

And for those who need to justify this approach to cynics, Craig emphasizes the need for traditional sales as well as social sales. 

A very balanced and practical approach.

+Marcus Sheridan frames this as teaching your clients, providing an education. They ask you answer. Here is a powerful formula for delivering on that. 

We'll be talking about tools that help deliver on this strategy at #socialtools15 
While you should use the social sales process as a part of your overall sales process, I do think that social sales can create a dangerous atmosphere.
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I like this 10 C Customer Experience Model. It identifies key elements of a customer centric marketing model. #CXO #custexp
The 10C model is a scalable construct that can be used when auditing, researching, planning and building customer experiences. This approach takes a look at critical variables for strategy and practice for managing customer experiences online and offline, to acquire, retain and turn customers into satisfied loyal brand advocates and ambassadors. Why is this critical? Brands live in a whole new world. •Omni-channel world •Multi-device ...
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+Extra Attic Mini Storage You are most welcome
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Great workaround +Gary Sharpe thanks for sharing
 
How To Take Back Control of LinkedIn Groups.
Background.   Recently, LinkedIn released a number of edicts on changes to Group Management. In particular, they are now only allowing Group owners to pick a single discussion post as a Manager's Choice. They are also removing your ability to individualize ...
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With all the harsh weather #frozenpipes have created water damage for many. If you, or someone you know, has experienced damage due to some kind of flooding here is some guidance on getting it fixed. #waterdamagerestoration #RVA 
Water restoration for residences or commercial property is a very complex process, one that can create plenty of big problems for the victims of water damage. It’s both an art and a science, and it requires a very experienced team of professionals to achieve success without problems.When choosing a professional restoration service you will want to be sure they: Provide a plan of action and are able to provide the required documentation for your i...
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Kerry Fitzgibbon's profile photo
Marketing Geex's profile photo
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Education
  • Northeastern University
    MBA, 1985 - 1997
  • Oral Roberts University
    Business, 1971 - 1975
Basic Information
Gender
Male
Story
Tagline
Integrated Marketer, SoMe Explorer, Connector
Introduction
I am the owner of Strategic Marketing Solutions, LLC, that delivers strategic integrated marketing solutions.  I believe relationship marketing has a whole new meaning these days. 

Social media and technology are fundamentally changing the way consumers buy and smart companies are adapting the way they go to market.

I believe relationship marketing entails inbound marketing and traditional marketing.  There really is no one size fits all marketing strategy. 

Consumers are more savvy than ever, studies show they trust each other more than traditional marketing messages.  

Listening, gathering insights, creating valuable content, delivering an exceptional customer experience are all necessary to stand out in the rapidly changing world we live in.

I enjoy working the collaborative process of developing marketing strategies that are aligned across all stakeholders internally and externally.
Work
Occupation
President - Strategic Marketing Solutions, LLC
Employment
  • Strategic Marketing Solutions,LLC
    President, present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Richmond, VA
Previously
Boston, MA - New Canaan, CT
Love working with the crew. Ralph, Josepf, Ric and the others have helped me: 1. Increase site traffic 2. Make the switch to a more effective platform 3. Create a conversion rate optimization strategy 4. Improve my companies Facebook presence/strategy 5. By being flexible and adapting/accommodating to my changing needs. I really feel the power and presence of a team with help and they are very responsive. I highly recommend these folks and use them to help my clients too. Going with these guys was a smart decision.
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