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Joe Putnam
706 followers -
There's more to internet marketing than beautiful web design.
There's more to internet marketing than beautiful web design.

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I'm excited to announce that iSpionage is doing a webinar with KISSmetrics this Thursday about competitive PPC intelligence. More details here: http://grow.kissmetrics.com/webinar-83.
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These are 10 of the most common mistakes people make with AdWords and how to fix them.

http://www.slideshare.net/ispionage/common-ppc-mistakesslideshare
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7 Deadly Social Media Marketing Sins -- http://blog.ispionage.com/7-deadly-social-media-marketing-sins.html via @ispionage
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People frequently ask if they should bid on their own brand terms in AdWords. This post explains why you should.

http://blog.ispionage.com/bid-on-my-own-brand-terms-adwords.html
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Interested to know why the ALS Ice Bucket Challenge has been so successful from a marketing perspective? I wrote a post to answer just that question.

http://blog.ispionage.com/viral-marketing-lessons-ice-bucket-challenge.html
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If you're looking to grow sign ups for your blog, you may want to consider more email subscription forms according to this post from Buffer. The only thing missing is a pop-up form which I highly recommend trying.

https://blog.bufferapp.com/get-more-email-subscribers-how-we-doubled-email-signups
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The competition between Uber and Lyft is big news right now with Lyft accusing Uber of ordering and cancelling 5000+ rides. This post digs a little deeper to see what the competition is like at the PPC level for the past 12 months.
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This is my latest from iSpionage. There's some really nice data from our email collection if you're interested in that kind of stuff.
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When should discounts be based on a percentage and when should they be absolute dollar amounts? This article by Wharton Business School professor Jonah Berger explains precisely when you should do either.

http://jonahberger.com/fuzzy-math-what-makes-something-seem-like-a-good-deal/
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