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Joe Putnam
Works at iSpionage
Attended The University of Texas at Austin
Lives in Lubbock, TX
674 followers|89,483 views
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Joe Putnam

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I'm excited to announce that iSpionage is doing a webinar with KISSmetrics this Thursday about competitive PPC intelligence. More details here: http://grow.kissmetrics.com/webinar-83.
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Joe Putnam

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7 Deadly Social Media Marketing Sins -- http://blog.ispionage.com/7-deadly-social-media-marketing-sins.html via @ispionage
Imagine you're dropped from a plane and land on a foreign island with foreign people. The first objective is simply to stay alive. To survive. After that? Maybe you want to get the people on the island to trust you. You learn their language and do your best to respect their culture.
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Joe Putnam

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Interested to know why the ALS Ice Bucket Challenge has been so successful from a marketing perspective? I wrote a post to answer just that question.

http://blog.ispionage.com/viral-marketing-lessons-ice-bucket-challenge.html
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Joe Putnam

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The competition between Uber and Lyft is big news right now with Lyft accusing Uber of ordering and cancelling 5000+ rides. This post digs a little deeper to see what the competition is like at the PPC level for the past 12 months.
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Joe Putnam

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This is my latest from iSpionage. There's some really nice data from our email collection if you're interested in that kind of stuff.
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Joe Putnam

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Excel hacks for PPC.
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Joe Putnam

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These are 10 of the most common mistakes people make with AdWords and how to fix them.

http://www.slideshare.net/ispionage/common-ppc-mistakesslideshare
At iSpionage.com we've ranked over 100 million ad copy variations, 88 million keywords, and over 45 million websites. After working with thousands of PPC advertisers, we decided to publish 10 of the most common PPC mistakes businesses make and how to fix them.
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Joe Putnam

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People frequently ask if they should bid on their own brand terms in AdWords. This post explains why you should.

http://blog.ispionage.com/bid-on-my-own-brand-terms-adwords.html
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Joe Putnam

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If you're looking to grow sign ups for your blog, you may want to consider more email subscription forms according to this post from Buffer. The only thing missing is a pop-up form which I highly recommend trying.

https://blog.bufferapp.com/get-more-email-subscribers-how-we-doubled-email-signups
Inside our process to get more email subscribers and the strategies we used to double our list growth in only 30 days.
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Joe Putnam

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When should discounts be based on a percentage and when should they be absolute dollar amounts? This article by Wharton Business School professor Jonah Berger explains precisely when you should do either.

http://jonahberger.com/fuzzy-math-what-makes-something-seem-like-a-good-deal/
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Joe Putnam

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"My belief is you do it with a narrow and deep story about what you are doing, and that what you are doing requires a high net promoter score—a high-level of customer-to-customer recommendation. A high NPS gives you the best kind of marketing there is: word-of-mouth and organic PR. This creates buzz. Buzz creates brands.

It’s a paradox: even if you make two great items right out the gates, just by having two you make it harder for the customer to know what job to hire you for.

So why start with two, when it creates more risk to what you’re doing, when it requires more capital, when it dilutes your focus, and when it’s harder to message who you are in those precious early innings? Remember: you’ll have opportunities to grow revenue and extend the brand later."
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People
Have him in circles
674 people
Ashley R. Cummings's profile photo
Bree Brouwer's profile photo
Kadir Kaya's profile photo
David Ho's profile photo
Henry Mok's profile photo
Wela Wang's profile photo
Francisco Williams's profile photo
gaius thomas's profile photo
Andy Chang's profile photo
Work
Occupation
Writer, blogger, marketer
Employment
  • iSpionage
    Growth Hacker, present
  • 5 North Marketing
    Lubbock, TX, 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Lubbock, TX
Previously
Irvine, CA - Anaheim, CA - Irving, TX - Austin, TX - Clarksville, AR - Jennings, LA
Links
YouTube
Other profiles
Contributor to
Story
Tagline
There's more to internet marketing than beautiful web design.
Introduction
I help startups with content marketing, copywriting, and conversion rate optimization.
Bragging rights
I've been chased by baboons in Ghana. Don't believe me? Watch this: http://goo.gl/rdgpq
Education
  • The University of Texas at Austin
    Marketing, 2001 - 2005
Basic Information
Gender
Male
Relationship
Married
Orlando's has the best pizza im town.
Public - 3 months ago
reviewed 3 months ago
We had a great stay at the Firefly Inn. The food was delicious, the room was outstanding, and the owners were super nice. I highly recommend staying here if you're looking for a B&B near Canyon Lake.
Public - 9 months ago
reviewed 9 months ago
2 reviews
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