"My belief is you do it with a narrow and deep story about what you are doing, and that what you are doing requires a high net promoter score—a high-level of customer-to-customer recommendation. A high NPS gives you the best kind of marketing there is: word-of-mouth and organic PR. This creates buzz. Buzz creates brands.
It’s a paradox: even if you make two great items right out the gates, just by having two you make it harder for the customer to know what job to hire you for.
So why start with two, when it creates more risk to what you’re doing, when it requires more capital, when it dilutes your focus, and when it’s harder to message who you are in those precious early innings? Remember: you’ll have opportunities to grow revenue and extend the brand later."