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Good find +Elaine Lindsay -- value to brands may be the wrong measure. In fact, using this metric GM considered Facebook a "ghost town" when it came to impact on sales for them.
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Pinterest is working for two reasons: it is image-based, and it appeals to women in a thousand different ways that men don't care about. I say that having watched my wife build an obsession with that's different from FB. Even my mother-in-law, who loathes all social networking, is falling in love with it. G+ is a different beast, with different goals. Google is apparently getting what they need from it. Everybody needs to stop thinking that all social networks are the same. Clearly, they're not.
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