Of course it will work, the PPV industry is a dying breed, much like cable and satellite television in general. Why do you think the Cable and Satellite companies keep charging higher rates? The ratings for most shows are tanking, and to make up for that many cable/satellite networks are charging providers more, and of course that cost is passed onto the consumer. 5 years ago this would have been a huge gamble, now it is the only logical direction to go in. The WWE still maintains VERY lucrative TV deals both in The U.S and Internationally, not to mention they make a good chunk of change from selling merchandise and live event ticket sales.