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Jose Uzcategui
Works at ASICS
Attended Simon Fraser University
386 followers
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Jose Uzcategui

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(Also posted on GAP community)

A few days ago a referral exclusion site was deleted from the setup. Surprisingly, Change History does not record these changes so we're at a loss of what happened.

This is one of the details I was hoping would be fixed before anything happened... but best some noise is made here because this should be treated as bug, no?
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Are there any threads here commenting how the #GA  App has been abandoned? Enhanced Ecom is not there, terminology is still not updated... It's a shame. 
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Jose Uzcategui's profile photoJulien Coquet's profile photo
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Not sure it's a Premium issue.
Continuing in devil's advocate mode: do you really need to see Enhanced Ecom on a mobile app? 
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Jose Uzcategui

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ASICS Global is #hiring a web analyst to join our offices in Tokyo. If you have chops in #GA premium in an enterprise scenario - ping. Japanese a + but not required!
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Jose Uzcategui

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Also on GA's Site Search reports... There should be a native report to analyze terms that return zero results - it's very important data for ecommerce analysis.  We're using events for this, is anyone using anything else - i.e. a search category of "No Results"?

Hm, the category idea just came to mind, it might actually work rather effectively, any thoughts?  I'll ask for a test and share. 
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Hey +Google Analytics folks, who is leveraging the datalayer to capture internal site search terms?

We have a bit of a challenge using either parameters or filters and just thought this seems like the next best thing... or the actual best thing? 
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Stéphane Hamel's profile photoJose Uzcategui's profile photo
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Thanks +Stéphane Hamel , I don't see a problem either. I'll repost this on the community and see if anyone has come across any unexpected challenges. 

:)
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Jose Uzcategui

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Has anyone seen any effects on organic mobile traffic? Is the world ending? #mobilegeddon  
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Paditrack is being discontinued   :( #analytics
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Jose Uzcategui

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Yea... Umm.. eeee..   #analytics   #bigdata
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Jose Uzcategui

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How are you mitigating bots and spam? There are a few companies offering solutions for this, wondering if anyone would like to share their experiences. 
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Stéphane Hamel's profile photo
 
There are no real solution (as in "solving it for good"!) but many articles explaining how to lower it. A quick search in the community will point you to some good resources.
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Jose Uzcategui

Questions  - 
 
Is anyone leveraging the datalayer to capture internal site search terms?

We have a bit of a challenge using the actual URL structure for parameters or filters and this seems like the next best thing... or the actual best thing?

Feels like GA should consider making a datalayer friendly option for site search reports to be populated...
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Jose Uzcategui's profile photoAni Lopez's profile photoYehoshua Coren's profile photo
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+Jose Uzcategui I think I hear what you're saying.  Sometimes you're using a search results page will be the landing page from some traffic source.  Site Search reports will report a search, but indeed a query was not performed by the user.  

In that case, the dataLayer will be very useful for you.  Additionally, consider event tracking on the search form itself.  Normally, I don't like to track the search form on the site as I find it duplicates the Site Search tracking, but in your case it will be useful.  Bottom line, the data layer key for internalSearchTerm which only is present after your internal search receives a POST will be the cleanest implementation.
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Ok, I'm stepping up my participation in Google Plus, I've been quite for a while time to start see who's out there :)
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Jose Uzcategui

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Any +Google Analytics Premium users experiencing +4 hour delays with data these days? 
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Communities
Work
Occupation
Analytics and Conversion Optimization
Skills
Traffic Analysis, Conversion Optimization, Paid Search
Employment
  • ASICS
    Global Analytics & Ecommerce Optimization Lead, 2014 - present
  • Cardinal Path
    Web Analyst, 2011 - 2014
Basic Information
Gender
Male
Story
Tagline
Analytics and Conversion Optimization
Introduction

Jose Uzcategui leads digital analytics and ecommerce conversion optimization at ASICS

During the last 8 years I've helped businesses build, measure and improve online traffic, leads and revenue. Whenever possible, I plan and measure what I do against a goal.

I've led digital marketing efforts in analytics, conversion optimization, SEO and PPC campaigns for small and Enterprise companies like Intel, EA, HRMS Solutions and Nevada Commission on Tourism always yielding improvements for B2B, B2C or Ecommerce.

I'm a proud Canadian and Venezuelan living in Tokyo. I've lived in Venezuela, US, Canada and Japan.  

I graduated from Simon Fraser University in Vancouver but like studying, so I keep doing this as much as possible. 

You can learn more about me by visiting my personal website
Bragging rights
Finalist Practitioner of the Year for Digital Analytics Association.
Education
  • Simon Fraser University
  • University of the Fraser Valley