We need to talk. This is another one of those come to Jesus moments. If we can have some straight talk between us? Pirates & the extremely poor will never pay for a legitimate copy of Windows. Many don't pay because they are unable too. Others because they oppose paying for software. Many don't because they can't tell the difference between pirated & legit software. Before you ask, yes there are people who couldn't tell the difference even with a diagram.
The biggest threat to people's data is non-genuine copies of Windows, unpatched copies of Windows, expired Windows editions like 98, 2000, & Windows XP, & pirated copies with malware payloads.
At first, it seemed like Windows 10 could have been a great deal to help get everyone on Windows again. But then you let the lawyers step in. Instead of a grand amnesty plan, there's all kinds of " provisos, a, a couple of quid pro quos". (Thank you Robin Williams & Disney.) Now people's reactions are easy. Typical Microsoft. Screw something up that could have been cool. Sound familiar? Xbox One? Yeah..
I need to speak to Satya Nadella. Satya, give up on getting pirates to pay. If I can be brutally blunt? It's not going to happen. Not in a million years. The best course of action would be to make Windows 10 free for all. A massive amnesty plan. Most people don't pay for Windows directly. Users typically buy a PC & get Windows. 19% of users are still using Windows XP. Even after being unpatched for 11 months. 60% to 75 percent of Chinese users run pirated versions of Windows. I don't see them upgrading.
Or if you really must charge? My advice? Windows 10 for $10 bucks. It doesn't literally need to be the US dollar equivalent of $10. Local currency versions that make it so simple for people to upgrade. The overriding goal should be to get everyone on board. I say do it for free. But if Microsoft simply must have money? 10 for $10. Take it or leave it. We can always switch to Linux. Just saying!