- Minnesota School of Business & Globe CollegeDirector of Paid Search, 2013 - present
- Freelance PPCOnline Marketing Services PPC, 2007 - present
- Rasmussen CollegeSenior Marketing Manager, Paid Search, 2012 - 2013
- Best BuyLead, Paid Search Marketing Analyst, 2011 - 2012
- Zeon SolutionsSenior Search Marketing Specialist, 2010 - 2011
- Zeon SolutionsSEM Specialist, 2010 - 2010
- Lightburn DesignsSEM / SEO Specialist, 2009 - 2010
- John M Ellsworth Company, INCeCommerce Marketing Manager, 2007 - 2009
I am passionate about Search Engine Marketing and eCommerce Strategy. I enjoy comedy, writing, and hope to live near a beach some day...for short walks.
I am an advanced Google Analytics, AdWords, Yahoo! PPC and MSN Ad Center user. I stay away from the term Expert, because there’s always more to learn in this rapidly changing industry. I can boast clickthrough rates in the high teens and monthly eCommerce conversion rates of up to 18%.
Continuously testing ad copy, keywords, and other pay-per-click strategies yields great returns for my clients. I’m also very experienced and passionate about: email marketing strategy on multiple platforms and for multiple industries, affiliate marketing, copywriting, organic SEO, social media strategy, and web analytics. I am a qualified AdWords advertising and analytics professional by Google.
Paid Search Advertising
Reporting And Analysis
Making a List, Checking It Twice: The Essential Paid Search Holiday Chec...
The holiday season is about giving. And, of course, buying. You know this, and your holiday paid search plan is almost definitely in place b
3 Ways to Measure More Conversions Using Estimated Total Conversions
In October, we announced Estimated Total Conversions as a first step to providing you with a more holistic view of the conversions driven by
Google AdWords Certification – Part 2 | Jordon Meyer - eCommerce Search ...
With the recent change to the Google Certified Professional program, some more questions arise about the value of the certification tests. N
Estimated Total Conversions: New insights for the multi-screen world
People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained. A September 2013 study
Search Snippets #8: The Pro's Positive Perspective on All Things Google+...
Search Snippets #8: The Pro's Positive Perspective on All Things Google+. by Lela Phommasouvanh on Jul 8th, 2013 under. MnSearch brings you
Show Off Your Reviews in AdWords with a New Extension | PPC Hero®
Two weeks in a row I've brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. Th
15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
When you're frantically trying to stay in your marketing prime, remember: Some marketing advice stands the test of time.
Migration to Enhanced Campaigns Spikes CPA | PPC Hero®
Early results from Google's Enhanced Campaigns show spike in CPC, CPA and traffic coming from mobile devices. Migrate to EC's with caution!
Making it easier to measure your Goals - Analytics Blog
Just as physical stores need to keep track of their sales and in-store visits, businesses with an online presence need to understand how vis
Introducing Keyword Planner: combining the Keyword Tool and Traffic Esti...
Google's official blog for news, information, and tips on AdWords
Snickers AdWords Campaign Targets Searchers So Hungry They Can't Spell
As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelli
16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – u
Examples of Great Adaptive User Experience – Think Insights – Google
Examples of great, adaptive user experiences for multiple devices.
Know When It's Time to Delete Your Paused Keywords | PPC Hero®
There are tons of paused things within our PPC accounts. Poor performance, special offers ending, seasonality. When should you delete them?
Periodic Table of Google Analytics - Google Analytics Reports Guide
The definitive guide to Google Analytics, from A to Z. If you are seeking knowledge of all aspects of Google Analytics, look no further!
Generate Themed Lists Automatically with Google Dr... - AdWords Community
A recent discussion within the community inspired me to share this feature as I'm sure some of you will be able to find a use for it. To giv