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Jordan's Furniture Natick
Furniture Store
Today 11AM–7PM
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We had the best shopping for furniture experience ever at Jordan's. I will never step foot into another furniture store.
Jen was the best!!
Loved it!! Will definitely go back for all my furniture needs. Glad this place exists!!
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1 Underprice Way Natick, MA 01760
1 Underprice WayUSMassachusettsNatick01760
Furniture Store, Mattress StoreToday 11AM–7PM
Sunday 11AM–7PMMonday 10AM–9PMTuesday 10AM–9PMWednesday 10AM–9PMThursday 10AM–9PMFriday 10AM–10PMSaturday 10AM–10PM
Jordan’s Furniture is not just a store. It’s an experience! We are the leaders in combining shopping with entertainment to create a fun destination that the whole family can enjoy.

SHOPPING: Enjoy a no-pressure shopping experience, with plenty of inspiration along the way, in our massive, beautifully designed showroom. Discover the area’s largest selection of unique, quality furniture for every room in your home. Visit our Sleep Lab and let our trained Sleep Technicians help you select the best top-brand mattress for your unique sleep needs. Save money on first-quality, brand-name furniture and mattresses at our Furniture Factory Outlet, located right in the store. Every item is brand-new and factory-direct, at wholesale prices. And, when you need assistance, advice or guidance, you’ll meet the nicest, most knowledgeable and customer-focused sales consultants in the business.

ENTERTAINMENT: Enjoy the hottest new movies to the max at the Sunbrella IMAX 3D Theater in Jordan’s Furniture, Natick. It’s an immersive experience, with an eight-story-high screen and 12,000 watts of mind-boggling surround sound. There are personal subwoofers (ButtKickers®) in every super-comfy, memory foam seat, so you can literally feel the excitement. Plus, the steep slope of the auditorium guarantees that there’s not a bad seat in the house! Our Sunbrella IMAX Theater is also available for corporate gatherings, non-profit events, school field trips and private parties. Feeling hungry? Savor an authentic Kelly’s Roast Beef sandwich—a Boston delicacy!—right inside the store.

HISTORY: Jordan's Furniture is a family-owned business that began in Waltham, Massachusetts in the early 1900s. In 1972, brothers Barry and Eliot Tatelman took the reins of the business from their grandfather. They built such a successful and industry-unique enterprise that Berkshire Hathaway (Warren Buffet) approached the brothers about selling, finally convincing them to do so in late 1999.

Despite the sale, both brothers continued at the helm until 2006, when Barry retired. Eliot remained as the company’s President/CEO, and is still an integral part of all aspects of the company. Today, while over 1,000 people are employed at Jordan's Furniture, the company retains its distinct family feel.

Jordan’s Furniture has six store locations in four states, each offering its own, unique entertainment and attractions: Avon (also home to the Colossal Clearance Center), Natick and Reading in Massachusetts; Nashua, New Hampshire; Warwick, Rhode Island; and New Haven, Connecticut. A 900,000-square-foot facility in Taunton, Massachusetts houses the distribution center as well as the corporate office.
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Have them in circles
67 people
Nancy Cooprider's profile photo
Susan Haley's profile photo
Babu Pandurangan's profile photo
Dean Davis's profile photo
Toby Metcalf's profile photo
Ana Coelho's profile photo
Jessica Brown's profile photo
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Review Summary
331 reviews
5 star
273 reviews
4 star
42 reviews
3 star
6 reviews
2 star
5 reviews
1 star
5 reviews
"Great job to everyone from the sleep lab technician to the delivery guys."
"The price was great and my new mattress is sooooo comfortable."
"Love my new sectional, the sales people were great."
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gina navratil's profile photo
gina navratil
a week ago
I went with my daughter while she picked out a mattress, I was so impressed with Mike Hennessey and his knowledge and how he helped her find the proper mattress. I asked if I could take advantage of the sale and he said yes, he gave me the information and said think about it and come back before the sale ends. I went back and Mike was not there but Patrick was and he also was a great help and very knowledgeable and I found the perfect mattress for me. Great job!!! The delivery people were very kind, pleasant and did not take any time at all to get the bed set up and they were out the door. Great job!!!!!! Thank you all that helped me.
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Sarah Gianos
a month ago
I went in looking for a new bed (frame not the mattress) because it was time for an update, and I new I was looking for something upholstered and possibly platform style. We were helped by a man named Tim Raymond who I highly recommend asking for because he was amazing! He put in every effort to help me find exactly what I was looking for, from beds, to colors to materials etc. He was awesome to deal with and he was always right there if I needed to ask a question. I was there for quite a while, almost 2 hours or more probably and he helped the entire time. The bed I ended up choosing was a little more than my price range but it was outstanding quality and just wonderful. I also love how Jordan's had fabric protection, so If I can not get a stain out they will come do it and if they still cannot they will send a whole new piece! Though it did cost extra for the protection plan it is worth every penny considering what I was purchasing. I have not received the bed yet, because it was a custom order but everything went perfect and I cant wait until it comes in! This was not the first time I had been to Jordan's, my parents has always shopped there for their furniture, and every time we have outstanding service and I have never seen better quality furniture at any other store.
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Jon M
in the last week
I come here more for IMAX, however friendly staff and it is current;y being remodeled no more marti-gras
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Mommy Dearest
2 months ago
We could not ask for better service throughout the entire experience. Prior to shopping, we tried to educate ourselves about mattresses and which one we should get. It was so confusing, I didn't even want to bother getting a mattress. Our sleep technician, Jen Valois, took all the mystery out of what kind of mattress we would need. She greeted us within 15 seconds of our entering the Sleep Lab. Her extensive knowledge of the merchandise was impressive. She was very professional, yet friendly, without being pushy. She took plenty of time to understand our sleep requirements, and suggested a few models for us to test. She let us try out everything and did not pressure us in any way. We eventually selected a firm mattress that we expect will provide us with great comfort and durability. She also showed us how wonderful the Mantua Power Base will be in providing elevations for both head and feet. I know that power base is going to be GREAT. Jen took the time to make sure we understood what to expect from our new mattress in regard to the "new mattress smell", which I thought was no big deal. She suggested we air it out for several hours, which we did. I could have easily made up the bed right away without a second thought to the anticipated odor. There really wasn't any kind of overpowering smell. She also mentioned that the degree of firmness would be a little different from the floor model we tested. Jen made sure we were fully aware of how to care for the new mattress, the pillows, and the mattress and pillow protectors. As soon as the delivery men left, we laid down on the mattress and it was awesome! Speaking of the delivery men, these two guys came in and were out in record time. They, too, were very professional yet friendly. "Steve" answered all the questions I had regarding the power base and the remote. Both men were extremely efficient and careful in placing the power base in our bed frame, getting the mattress in place, and taking out the old mattress and box spring. All in all, our experience at Jordan's made shopping for the new mattress a pleasure. P.S. We've now gotten to sleep on the mattress for a couple of nights. It is amazing!!! My lower back hasn't felt this good in years. I get up with NO lower back pain. I love this mattress, and I love the Squoosh pillows!!!
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Premraj Nallasivampillai
a week ago
Start to finish was a positive experience. Each time I called, I got to speak to a live person and not a machine. The price was perfect and the customer service was outstanding. I will definitely think of Jordan's for my next purchase.
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David Timmons
a month ago
Ned in the Sleep Lab was great! Paid attention to the needs of our family and answered all questions. He was very knowledgeable and courteous. He ensured we received our military discount, something I am very grateful for Jordan's Furniture, and completed our purchase very efficiently. Thanks again Ned and Jordan's you have a customer for life!
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Milton Perez
3 weeks ago
Loved it! Mateo Arnold took really good care of us. He ask the correct questions in order to know our taste. He was very knowledgeable. we did the correct purchase thanks to him. love my kitchen island beautiful color and great quality.
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Joy Colarullo
4 months ago
Jonathan was extremely helpful and knowledgeable assisting us in purchasing our mattress and power base. He was very professional and we did not feel at all pressured to buy. We don't actually have the mattress yet, but assume we will be just as happy with it as we were with our search and feel confident that we will be dealt with fairly if anything is wrong.