It's an enduring quality....and it matters face to face and in our increasingly digital world. It impacts my world as a Certified Public Accountant ["CPA'] as it goes to core of my chosen profession.
It matters almost as much in my role as a member of a number of Channel Partner Programs in the cloud. The major ones for us being Salesforce.com, Google For Work and Education, and more recently Google Partners for advertising and digital media. Whether the subject is honest efforts in the completion of credential and certification exams, or the use of the invaluable digital assets of the business entities that have spent billions of dollars to build and create the assets they share with us. When an individual or an entity violates that trust its vile and repugnant, much like SPITTING directly into face of each and every other member of that partner program that "plays by the rules".
I was completely repulsed last night when I searched "Google Apps for Work on Facebook, and it produced the business of a Partner who had deliberately obfuscated the name of his business and so that it appeared that it was "Google Apps for Work. The page not only misused the GFW digital assets and brand, it contained Certifications that did NOT appear on the individual's Google Partner Directory page. I am sharing screen captures so the entire world see this called out and broadcast to everyone.
We also took some time to put together a little quiz just to illustrate what this stuff looks like. If you are inclined to try it here is the link https://docs.google.com/forms/d/1uflG2kLHxxLRot1UiW6iaIOggfNCzmtnscsBy33gPuo/viewform?usp=send_form.
Finally.....the liar's website is 15 S 1st St
Finding something like this is like roadkill...the best you come out of contact with it is foul smelling and disgusted....please share as appropriate.