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Jordan Kasteler
Works at MWI
Attended Westminster College, Salt Lake City
Lives in Utah
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Jordan Kasteler

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My latest post on +Marketing Land !
How do you cut through the deluge to get seen by the right audience? Columnist Jordan Kasteler shares his top 18 social sharing strategies.
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It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors.
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Do you LOVE social media but need fresh content in your news feed? Perfect! Here are 99 of the best Facebook pages to follow for aspiring social media pros.
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Infinite scrolling pages have become very popular on many prominent websites. Columnist Kristine Schachinger poses the question -- is this a good thing?
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A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
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My quote "The tactic would be to create buying guides around the product sub-categories or products themselves (e.g. men’s dress shirts) and build up links naturally and from promotion. After time, those guides will outrank your products on broad keywords, use a rel canonical to pass the link value back to the product category (or product) or 301 redirect the guide and put the guide on a new URL to start fresh.
 
Yes, it’ shady, but it’s smart. If you want to go the clean/white route, then just use internal links to pass the link equity back to product-oriented pages. But the bottom line is, people love buying guides and link to them like crazy."
What if you could only use ONE tactic for ecommerce link building? 44 SEO experts reveal their #1 tactics at the core of their campaigns.
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Jordan Kasteler

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Emojis in Google search result titles will be disappearing soon according to John Mueller in today’s Google Webmaster Hangout. The question was raised about the new emojis showing up in the titles of Google search results, and even John admitted he liked them when he first saw them, but of course that quickly changed. I …
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We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search.
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Google search now better communicates with your Android phone for taking notes, setting alarms, finding your phone and getting directions.
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While Google recommends that webmasters utilizes responsive web design, as it also perfectly fine for users to implement a m.example.com mobile URL strategy.  But this can sometimes result in links being split between two URLs which are essentially the same thing, just one is for desktop while the other is for mobile. How does Google …
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The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn't Google shut it
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In his circles
495 people
Have him in circles
5,788 people
Opic's profile photo
Dragica Bogeska's profile photo
Anirban Das's profile photo
Craig Smith's profile photo
Sven van den Broek's profile photo
Joanne Pimanova's profile photo
Recardo khoury's profile photo
Matt Blay's profile photo
Eldad Sotnick-Yogev's profile photo
Work
Occupation
SEO, Internet Marketer, Search Engine Optimization, Social Media Marketing
Skills
SEO, internet marketing, social media, PPC, conversion optimization
Employment
  • MWI
    Director of SEO, 2015 - present
  • Red Door
    Sr. SEO Manager, 2014 - 2015
  • Vizion Interactive
    Digital Marketing Strategist, 2013 - 2014
  • People for the Ethical Treatment of Animals
    Online Marketing Strategist, 2012 - 2013
  • BlueGlass Interactive, Inc
    SVP of Content Development / Managing Partner, 2010 - 2011
  • Overstock.com
    Senior SEO Analyst, 2008 - 2009
  • WiWorks
    SEO Director, 2005 - 2008
  • Preferred Mortgage/Real Estate
    In-house SEO Manager, 2004 - 2005
  • Merrell Remington
    SEO Specalist / Web Designer, 2000 - 2002
  • SteelCast
    CMO, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Utah
Previously
Salt Lake City, UT
Story
Tagline
Internet Marketer, Entrepreneur, SEO
Introduction
I have been in the Internet marketing and SEO industry for over a decade, and social media since near it's "infancy". I enjoy marketing, snowboarding, skateboarding, punk rock, reggae, and veganism!
Bragging rights
Masters Degree in Professional Communications, Google Analytics Individual Qualified (GAIQ), AdWords Certified, Winner of "Best Social Media Content Guru" by Social Media Club at the Utah Social Media Awards, International conference speaker, Book author: "A to Z: Social Media Marketing"
Education
  • Westminster College, Salt Lake City
    Masters of Professional Communications, 2010
  • Utah Valley State College
    Digital Communications, 2007
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
November 29
Relationship
Married
Other names
Utah SEO Pro
Jordan Kasteler's +1's are the things they like, agree with, or want to recommend.
Up Close & Persona
upcloseandpersona.com

A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect's buying cycle and buy

Auditing Hreflang Annotations: The Most Common Issues & How To Avoid...
searchengineland.com

It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illus

This Is How Fast America Changes Its Mind
www.bloomberg.com

As the Supreme Court considers extending same-sex marriage rights to all Americans, we look at the patterns of social change that have tranf

Search Trends: Are Compound Queries the start of the Shift to Data-Drive...
moz.com

We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue

99 Best Facebook Pages to Follow for Aspiring Social Media PROS
www.postplanner.com

Do you LOVE social media but need fresh content in your news feed? Perfect! Here are 99 of the best Facebook pages to follow for aspiring so

Google Action Cards For Android & Search Integration
searchengineland.com

Google search now better communicates with your Android phone for taking notes, setting alarms, finding your phone and getting directions.

Measuring Content Effectiveness: Lessons From Our Own Blog Audit | Simpl...
simplymeasured.com

I’ve been the editor of the Simply Measured blog for almost three years now. Like many marketers, the blog hasn’t been my singular focus. Es

PRIZM > Market Segmentation Research, Tools, Market Segment Research,...
www.claritas.com

PRIZM. Market Segmentation Research. Market Segmentation Research Tools. Market Segment Research. Market Segments, Consumer Markets, and Cus

Infinite Scroll: Is It Right For Your Site?
marketingland.com

Infinite scrolling pages have become very popular on many prominent websites. Columnist Kristine Schachinger poses the question -- is this a

Google Search Can Now Find Your Lost Android Phone
www.searchenginejournal.com

No one ever wants to end up in the situation where their phone is lost or stolen, but now finding your phone may be easier than ever. Google

Using Term Frequency Analysis to Measure Your Content Quality
moz.com

A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content

Why We Removed Webinars From Our Content Strategy | Pushing Social
pushingsocial.com

Check your email inbox. I'll bet you have at least one webinar invitation in there. Over the last couple of years, webinars have been multip

Analytics and Metrics: Related but Not the Same (An Explanation and a Ch...
www.marketingprofs.com

Metrics & ROI - Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each

Use hreflang for multilingual websites • Yoast
yoast.com

Hreflang is used by Google to serve the right language to your visitor. Have a multilingual site? This is why & how you should use hreflang.

Nice staff but overpriced for what you get. We paid an extra $30 to "upgrade" to a room with a toilet all to be too hot due to no AC in the room. Open the window to cool off and have to listen to loud locals and the train. So at 1 AM we gave up on trying to sleep and drove back to SLC.
Public - a month ago
reviewed a month ago
Pros: - Didn't sweat $1 sq ft bid difference in carpet we selected - Owner came down and fixed sagging door that the construction caused. - Gave me a free electrical outlet install upon request - Credited me for damages caused from poor delivery miscommunication and actions. - Paid for expensive window shutter installation after their PM promised. He was later fired for causing so many issues with me and others. - Nice owners. Manners questionable. Cons: I could go on all day with examples of each bullet: - Didn't hold up to their process in the sales process that they said they do. - Terrible internal communication and an inability to communicate needs with employees and contractors - Employees don't act on what the company sells in terms of process and communication - Sub-par quality (e.g. uneven drywall, bumps, dings and holes) - Require a lot of micromanagement and reminders - Don't listen or note requests as they should - Never responded when I emailed them about the works leaving the gate open and my dog escaping - Contract out quite a few things though claim everything's done from in-house employees - Forgot many basic items - Many examples of unprofessionalism in areas while very professional in others - My dad, a construction worker, said they did poor quality work to the trained eye. - Installers said they cut corners on plumbing with pipes and plates, and ran it wrong thus leading to them drilling through a water main and flooding my basement the day after finishing. - Basement didn't pass inspection. Had to come back and move light, twice. Summary: I feel bad complaining about their because they covered so many expenses and things for me that they didn't have to, I feel, to make it up to me. But people need to know what they're up against before hiring these guys.
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Public - a month ago
reviewed a month ago
Con artists, scammers, liars, and crooks! First of all, I've had a Whipple magnet on my fridge and have used them for years. I THOUGHT I liked these guys. I was once a monthly VIP member too. Until I found out they've been ripping me off and lying to me the whole time. Oh, and that magnet is good for $35 of service each time they come. That was only used once, when they first gave it to me, they didn't honor that any other time they visited. I started understand their high-sale, you need this you need that lies after my AC went out recently. It had stopped blowing cold air. They came out and told me I need a whole new AC system in order to repair it. And while I'm doing that I should replace the furnace too for good compatibility. The quality options they gave me were $15-$16k. Feeling pressured to act now (because $4k savings they said) I wrote a check and they sent out their install guys that night. Thank God that the install guys thought it was too late in the evening to even start because it gave me the night to research average costs and call my dad to see what he thought. Come to find out, I'd been Whippled once again. My dad has his friend come out and all the guy did was pull the magnet covers I have over my main floor vents to show me my AC was just freezing up. It works fine now! So luckily I was able to cancel. But that's the reasons they send techs over same-day, no matter the time, to get you in service before you have a chance to research and change your mind. To make matters worse, Whipple took home my overpriced (usually $20 but i paid over $200 and debatebly unneeded hard start kit for my AC they sold me the year prior. I had to have them come back and put it on again. Oh, and the week before, I had Whipple to come out to swap out basic trim in my bathroom. The guy quoted me $225 to replace the cosmetic base ring at the base of the shower-head. I laughed, said no, and did it within 5 seconds after he left. He came some lie about how it'll scratch up the piping if I do that and he has to take that all out. Lies. He also didn't give me proper options for my garden tub trim but that's another story. $70 house call fee for nothing (and of course no $35 off for the magnet). After venting my issues with them to others I have heard many other horror stories. I advise to stay FAR away from these guys. They are in the business of selling you things you don't need and making you think you do need them.
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Public - a month ago
reviewed a month ago
These guys don't listen, screw up, don't finish the job they intended, and make no apologies for it either. I had 'em bid out doing covers on my gutters, apparently they missed one of the gutters in the bid, and even then they didn't even do half the gutters they bid when they did the project. I didn't find out until next fall when I was on my roof. At that point, they came out to do the rest but still charged me for doing covers on a gutter they should have bid and charged for the first time. Even when explaining this whole situation and the problem to them, they still didn't get it. And they didn't communicate that to their guys coming out for the job. Had to re-explain to several people several times. They just showed up one day too without notifying and prior to the appointment date.
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Public - 4 months ago
reviewed 4 months ago
18 reviews
Map
Map
Map
Absolutely terrible customer services and unreliable.
Public - a month ago
reviewed a month ago
They first came out to my home to remove 3 tree stumps and all 3 trees were fairly small. It was a surprise when they actually showed up because it was days after regularly schedule but I could understand because there was bad weather the days before. BUT they should have let me know I was post-poned and when they were coming. I had left a voicemail for them days prior about wanting to do the extra two trees while they were there and no response. Luckily, when talking to them, they were able to do it same day. All was competitively priced well!! They mostly did a good job but left some pretty heavy stumps/roots that they missed that were hard for me to dig out. And the two trees in the back they only grinded down to ground level leaving me to call them back to come finish the job for an extra $100 that they quoted. I was fine with that but that conversation happened March 26 and I bought trees to plant on March 25th. After 4 email/call/text requests to find out what week they were coming out, after no response, I finally told them to let me know or I will cancel. Of course they responded to that message letting me know that they should have been there Saturday. When I told them they didn't come then they said they'd be over tomorrow. Well when tomorrow came I texted with no response. After calling they said they were running late and maybe tomorrow. Well tomorrow was a rainy day so the day after I called and they said their machine was down until the weekend. I told them to forget it and called someone else to come finish their job, and this is as of today, April 10th. It took over 2 weeks of trying to get them to come back, or at least just tell me when they are, to finally say forget it. Sadly, each night I had put the trees in the shed at night, bring them out in the morning to prevent freeze. And then be sure to water every other day. Had these been planted I could have been at ease. The overall theme here is poor communication, non-reponsive, not professional, not apologetic, and flakey customer service. I do not recommend going with them.
• • •
Public - a month ago
reviewed a month ago
Professional service and experience! Carpet looks great and done naturally! Pet-friendly too.
Public - 7 months ago
reviewed 7 months ago