The problem with most "analytics" reports is that is just shows some "data vomit" in a PDF that only talks about what has already happened in the past.
This leaves most clients with the thought... "Ok, I see this data, SO WHAT?"
We need to understand how to accurately track conversions, do small tests, and come up with conclusions that influence future behavior and maximize on trends as they are forming, not after we "analyze" them and they are now over.
It's certainly one of my priorities for 2014.
A recent report surveying 747 executives from amongst the Fortune 500 conducted by identified that Analytics is one of the most desirable skills, yet (still) has the largest talent gap for 2014. This is a huge opportunity for all of you.
Make this the year you focus on Analytics, and lead your peers and organization to make better, data-driven decisions. See what other digital skills are in-demand at: http://goo.gl/dH75hD
A great place to get started working on your Analysis skills is our Analytics Academy. All content is open and available at: http://goo.gl/ijb1NM
- ZoomSpring SEOSEO Consultant, 2010 - present
- Bowling Green State University
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