How to Increase the Domain Authority of Your Site
You might have heard of ‘Domain Authority’. Every single SEO and a lot of webmasters use that term. As it’s a bit self-explanatory, you can already get a basic idea about it going by its name. Still, it basically means how much your site is likely to rank higher in search engines compared to competitor sites. So, it basically is a comparative metric and not an independent one.
So, increasing your Domain Authority loosely means increasing your chances of ranking higher in search engines. That’s why I’ve put together a list of 50+ ways that you can use to give your site’s DA the boost that it probably deserves. What’s more, I’ve also crafted an infographic containing all the strategies so that you can take a look at the fundamental points in an easier way. The post content is obviously more detailed, containing important explanations to the various points. You can take a look at both below.
Before I post the #infographic
, I’d prefer to tell you a few more things.
There’s a metric of Moz exactly called ‘Domain Authority’ that they directly use in their Open Site Explorer tool along with similar terms like Page Authority (which is the page-specific variant of DA), MozRank (similar to PageRank) and MozTrust (how far away your site is linked from trusted seed sites). But the term ‘Domain Authority’ doesn’t always mean the Moz metric.
Anyway, like I already said, the #Moz
metric is calculated on the basis of your site’s search engine ranking potential. So, it’s not like once you’ve achieved a Domain Authority of 40 (it’s calculated in a scale of 0-100) it can’t get reduced back to 35 (it’s much easier to take it from 30 to 40 than from 80 to 90). It actually fluctuates, but generally not that much for sites that are constantly progressing.
It’s also important to note that the Domain Authority metric is almost entirely dependant on the backlinks (dofollow) pointing to your site. So, what helps the most to increase your site’s Domain Authority (and thus it’s ranking potential) is to acquire links from sites that already have high Domain Authorities themselves.
Another thing to consider is the correlation based ranking factors. Literally, any factor that has a correlation with higher search engine rankings can influence the Domain Authority of a site. So, in a not-so-direct way, your on-page #SEO
or offline #marketing
efforts can have an indirect influence on your site’s Domain Authority.
There are many positive side-effects to having a moderately high Domain Authority. Better search engine visibility guarantees more traffic, leading to more exposure and brand awareness, and thus increasing the chances of landing in more social shares and natural backlinks. Now, those are pretty good influencers of the Domain Authority metric themselves, so you can basically say that once you start rolling the ball, it continues to gain more and more momentum everyday.
Here are a few ways you can improve the Domain Authority of your site:www.jootoor.com#seo +SEO Features #jootoor