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Jonathon Colman
Works at Facebook, Inc.
Attended University of Washington - Information School
Lives in San Francisco, California
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Jonathon Colman

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Here's "Wicked Ambiguity," my #ConfabMN keynote talk about:
- Aliens
- Nuclear waste
- Who we are
- Why we fail

http://bit.ly/raycats

#contentstrategy  #communications #UX #IA
Jonathon Colman's keynote talk about aliens, nuclear waste, who we are, why we fail—and what unites us.
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Loved the talk, wish I could have seen it live!
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Jonathon Colman

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Here's a novel take on Mother's Day from Anne Lamott: all women are equal, and raising children is a communal quest.

http://www.salon.com/2010/05/08/hate_mothers_day_anne_lamott/

"No one is more sentimentalized in America than mothers on Mother’s Day, but no one is more often blamed for the culture’s bad people and behavior. You want to give me chocolate and flowers? That would be great. I love them both. I just don’t want them out of guilt, and I don’t want them if you’re not going to give them to all the people who helped mother our children."
It celebrates the great lie about women: That those with children are more important than those without
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Jonathon Colman

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What do you say when someone asks you about content strategy?

Here's my answer: http://confabevents.com/blog/why-content-strategy

I think it's important to "Start with why," as Simon Sinek says, because that's the only way to discover the enduring truth behind our actions.

Why are you a content strategist? Hope to see you at #ConfabMN  later this month!
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Fantastic post!
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We're a product of our history. Our future is dependent on it.

https://medium.com/@jcolman/secret-wars-25db2534c358
Three stories about the things we can’t say
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Facebook Developers Live is a curated video channel that features live, recorded and interactive broadcasts
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So excited for #F8 today in San Francisco!

Hope to see you there—if not, catch the livestream at https://fbf8.com/
Join Facebook and leading developers from around the world at F8 2015. Register to attend in San Francisco on March 25 and 26, or attend online.
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Jonathon Colman

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JOBS: I'm hiring two content strategists for my team at Facebook!

See https://www.facebook.com/careers/department?dept=design&req=a0I1200000G4VGxEAN and ping me for more info. #ConfabMN
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ohh nice
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"You can't communicate without creating a monster."

Great talk from +Margot Bloomstein!

http://www.slideshare.net/mbloomstein/knowing-yourselfamidconstraints-nowwhatfinal
Arm yourself with personas, research, and KPIs. Look out at data you’re chasing. Then look in. What do you see? We spawn sites, create content, and chase new platforms without always knowing why. To keep up with competitors? To keep up with users? We know them better than we know ourselves, then burn resources racing toward questionable destinations and burn out in the process. That’s where content strategy can help. We’ll discuss forging a path ...
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BECAUSE HAN SOLO #starwars
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The moment we start creating a website, we’re setting ourselves up for failure later. Bad code creates middle of the night fire drills. Lack of thinking about accessibility gets our employer sued. Not thinking ahead on mobile generates rework. We accept this as the normal course of business – but is there any way we could prevent (or lower) this cost? Is there anything we can learn from the building codes that dictate how our built environment is...
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Really excited to speak about Content Strategy at #F8 today!

When we build better content, we also build better experiences. That's because "content strategy" doesn't mean "write the words" any more than "design" means "make it pretty."

Want to know more? You can find the slides here: http://www.slideshare.net/jcolman/build-better-content
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, yo...
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Tonight I'm moderating the design panel at FOUND: the dog tech conference by PACK, featuring +Jon Lax, +Kelly Strodl​, +John Henry Müller, and +Leah Bancroft.

We'll be talking about the challenge of finding product/market fit for dog tech, why designing for dogs isn't taken seriously, why and how people humanize their dogs, and how best to solve problems for people and their dogs.

Hope to see you there! http://found.packdog.com/
Dogs have earned their place in our homes and in business. There are more dogs than kids in U.S. households, and the pets market is $62B and growing fast. From wearable tech to mobile communities and the share economy, the intersection of dogs and technology is pioneering a new future for one of the biggest and most untapped family markets in the world. Found is the first conference entirely focused on dog startups. It's a rare chance to look pas...
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People
In his circles
338 people
Have him in circles
16,051 people
justin wisniewski's profile photo
shah khalid's profile photo
Quartic Training's profile photo
Cheffer Gonzales's profile photo
Andrew Fletcher's profile photo
nidhi shah's profile photo
Wilbur Kiefer's profile photo
SEN DY's profile photo
Sven van den Broek's profile photo
Education
  • University of Washington - Information School
    M.S., Information Management, 2011 - 2013
  • Rensselaer Polytechnic Institute
    Certificate, Human-Computer Interactions (HCI), 1997 - 1998
  • Michigan Technological University
    B.S., Scientifiic and Technical Communication (STC), 1993 - 1997
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Other names
Jonathon D. Colman, Jon Colman, jcolman, jdcolman, burkinaboy
Story
Tagline
Content Strategy at Facebook. Keynote speaker. Webby Award winner. Powered by coffee.
Introduction

For nearly 20 years, I’ve helped people and organizations build, find, and use the best stuff on the Web.

As a member of the Content Strategy team at Facebook, I work with product designers, UX researchers, engineers, and product managers to make Facebook better, easier to use, and more delightful for over 1 billion people around the world… including people just like you.

I’ve spoken at international conferences on content strategy, user experience, SEO, web analytics, and Internet marketing. I’ve had the honor of presenting at venues such as Confab, the IA Summit, ad:Tech, eTail, MozCon, SMX, the Content Strategy Forum, the National Press Club, and many more.

Over the course of my career, I’ve:

In 2013, I earned a master’s degree from the University of Washington’s Information Management program. Previously, I graduated from Michigan Technological University with a degree in Scientific and Technical Communication and later earned certification in Human-Computer Interfaces from Rensselaer Polytechnic Institute.

I’m married to Marja Huhta, the fused glass jewelry artist and teacher. We live with #bestdogever and love to travel.

Bragging rights
Married in New Zealand. Photos at http://goo.gl/vQ6qi
Work
Occupation
Content Strategy
Skills
Content strategy, information architecture, user experience, inbound marketing, SEO, web analytics, social media, public speaking
Employment
  • Facebook, Inc.
    Content Strategist, 2013 - present
    Make Facebook better for over 1 billion people, including people just like you. Manage and develop a team of content strategists focused on Facebook's Platform and Open Graph products. Lead content strategy for Facebook's Utility product group. Uphold and refine content standards, advocating for user experience and information architecture best practices at scale.
  • REI
    Principle Experience Architect: Content Strategy, Information Architecture, 2012 - 2013
    Developed enterprise standards and governance for content in order to create breakthrough experiences. Structured and modeled content for findability/reusability within a component content management system (CCMS). Developed and socialized business cases for content applications, such as an improved search framework. Advocated for innovation, creative problem-solving, content management, and cross-channel content.
  • REI
    SEO, Inbound Marketing, 2008 - 2012
    Grew organic search traffic to become the single largest and fastest-growing Internet marketing program at REI by building alliances and shared goals across teams. Doubled share of traffic and sales from organic search, even as other programs grew at record rates. Co-organized an Agile, cross-functional workstream of 12 focused on search, navigation, and SEO. Persuaded leadership to embrace web performance, content management, and content marketing. Managed a large budget, contracted with external strategic partners, agencies, and consultants.
  • The Nature Conservancy
    Associate Director, Digital Marketing, 2004 - 2008
    Led worldwide web marketing, advertising, social media, and production, winning two Webby Awards. Directed strategy for SEO, paid search, and digital engagement, driving millions of dollars in donations. Created the Conservancy's first social media channels, raising $500,000+ to date on Facebook/Causes. Developed strategy for implementing core technologies, including web content management system. Managed and developed two direct reports, coordinated several vendor and partner relationships.
  • Barbara Thomas Fellowship Program
    Fellow, Internet Marketing (Australia), 2008 - 2008
    Developed web marketing infrastructure and fundraising capacity for Australian conservation nonprofits. Created/facilitated an interactive three-day workshop focused on web strategy, tactics, and planning. Consulted with conservation nonprofit partners throughout Australia to develop custom strategies. Mentored staff to develop careers in marketing, SEO, social media, analytics.
  • New Target Internet Design & Development
    User Interface Architect, 2004 - 2004
  • Conservation International
    Web Communications and Content Manager, 2003 - 2004
  • Great Lakes Commission
    Web and Publications Designer, 2001 - 2003
  • Peace Corps
    Peace Corps Volunteer - Community Health Development, 1999 - 2000
  • IBM
    Lead Information Developer, Groupware, 1997 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, California
Previously
Seattle, Washington - Melbourne, Australia - Washington, DC - Ann Arbor, Michigan - Kaya, Burkina Faso - Bobo-Dioulasso, Burkina Faso - Rochester, Minnesota - Houghton, Michigan - Blissfield, Michigan - Ann Arbor, Michigan
Jonathon Colman's +1's are the things they like, agree with, or want to recommend.
I was an undercover Uber driver
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An international team of scientists has provided proof of a key feature of quantum physics – Heisenberg's error-disturbance relation - more

Blog Content Curation: Your New Blog BFF - Heidi Cohen
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Want to augment your blog content? Then add the 5 most popular forms of blog content curation to increase your content and your reach. Examp

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A car crash, a brain injury, and an actor's decline.

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Tilden Regional Park, East Bay Regional Park District, Contra Costa County. In brief: 6.3 mile loop in a popular park, traveling through woo

Muddy Colors: What Women Want...in Women Characters
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As the most frequently-posting woman on the Muddy Colors roster, let me officially welcome you to Women's History Month. Now while I don't a

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Motivation
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Replace new tab page with Motivation

Why Pi Matters - The New Yorker
www.newyorker.com

Yes, Pi Day is again upon us. And not just any Pi Day. They’re calling this the Pi Day of the century: 3.14.15. Pi to five digits.

Why You Should Join Me at Confab — Jonathon Colman
www.jonathoncolman.org

Confab Central 2015 is a content strategy conference taking place May 20-22 in Minneapolis. Here's why you should go to it.

Grow Your Own SEOs: Professional Development for Digital Marketers
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Hiring SEOs is hard, but training them and helping them develop as professionals is even harder. A solid professional development plan incre

Dan Shapiro » What I Learned from the Breaking Bad Percolator
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What I Learned from the Breaking Bad Percolator. Posted: August 20th, 2013 | Author: Dan | Filed under: Startups | 6 Comments ». Those of yo

Driving The Amalfi Coast Highway | The Everywhereist
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That miserable and storied month of February now over, I am acutely aware of how anxious and unhappy I was throughout. This didn't occur to

Testing Tool — Google Developers
developers.google.com

Test your structured data markup using this tool

Rand Fishkin: How to Build a Content Strategy
blog.bufferapp.com

Moz's Rand Fishkin shares his thoughts on how he manages to create consistently amazing content based on core values and beliefs

Where to Eat & Drink at SearchFest 2015 | SEMpdx
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Recommendations for where to eat & drink for SearchFest 2015 in Portland Oregon

2015 SEMpdx SearchFest Keynote Interview: Jonathan Colman | SEMpdx
www.sempdx.org

Jonathan Colman will be giving the afternoon keynote at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon.

Postscript: David Carr (1956-2015) - The New Yorker
www.newyorker.com

Unlike many journalists, Carr never needed people to think that he was the smartest guy in the room.

SEMpdx: SearchFest 2015 Agenda
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29 industry experts, 2 keynotes and 16 sessions. You'll enjoy a wide range of digital marketing topics at Portland's SearchFest 2015. Read t

Rottweilers 101 [Infographic]
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DogHQ presents the following infographic that provides everything you ever wanted to know about the Rottweiler canine breed, which highlight

Really enjoy taking #bestdogever here. She's a big, 85-lb. rottweiler mix and they handled her with love and care. She can be especially skittish about having her nails trimmed, but the staff here were friendly and patient with her. All that for a very reasonable price! I (and #bestdogever) will be coming back again soon!
Public - a year ago
reviewed a year ago
My wife just left here in TEARS. She's had appointment for over a week to deal with a painful eye issue that's interfering with her ability to drive, work, and function. But apparently the eye doctor with whom she had the appointment decided to retire. Which wouldn't have been a problem, except that the West Seattle-Highline office staff didn't do anything about it. They. Did. Nothing. At. All. The office staff never reached out to my wife to inform her that the appointment they set just over a week ago was cancelled, even though they had her phone number and contact information. So she showed up expecting to have an appointment and solution for her pain and left with... nothing! The office staff couldn't transfer her to another doctor and said that the rest of their doctors were booked through the end of next month. WTF?! My wife had to stop work to come to this appointment, and that's the least of her concerns since she's in constant eye pain right now. What's wrong with this place that they treat their customers this way? The worst part is that my wife's been to this clinic before and had a good experience the first time. Well, she's not going again, that's for sure. DO NOT GO TO THE WEST SEATTLE-HIGHLINE EYE CLINIC. I refuse to support any business that FAILS so hard on customer service, especially for people who are in pain and need help the most.
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Public - 2 years ago
reviewed 2 years ago
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reviewed 3 years ago
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