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Jonathon Colman
Works at Facebook, Inc.
Attended University of Washington
Lives in San Francisco, California
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Jonathon Colman

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Wicked Ambiguity — my #ConfabMN keynote about aliens, nuclear waste, and what unites everyone in UX.
Jonathon Colman's keynote talk about aliens, nuclear waste, who we are, why we fail—and what unites us.
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Jonathon Colman

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Here's "Wicked Ambiguity," my #ConfabMN keynote talk about:
- Aliens
- Nuclear waste
- Who we are
- Why we fail

#contentstrategy  #communications #UX #IA
Jonathon Colman's keynote talk about aliens, nuclear waste, who we are, why we fail—and what unites us.
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Loved the talk, wish I could have seen it live!
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Jonathon Colman

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"You can't communicate without creating a monster."

Great talk from +Margot Bloomstein!
Arm yourself with personas, research, and KPIs. Look out at data you’re chasing. Then look in. What do you see? We spawn sites, create content, and chase new platforms without always knowing why. To keep up with competitors? To keep up with users? We know them better than we know ourselves, then burn resources racing toward questionable destinations and burn out in the process. That’s where content strategy can help. We’ll discuss forging a path ...
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Jonathon Colman

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What do you say when someone asks you about content strategy?

Here's my answer:

I think it's important to "Start with why," as Simon Sinek says, because that's the only way to discover the enduring truth behind our actions.

Why are you a content strategist? Hope to see you at #ConfabMN  later this month!
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Fantastic post!
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We're a product of our history. Our future is dependent on it.
Three stories about the things we can’t say
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Really excited to speak about Content Strategy at #F8 today!

When we build better content, we also build better experiences. That's because "content strategy" doesn't mean "write the words" any more than "design" means "make it pretty."

Want to know more? You can find the slides here:
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, yo...
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If you liked it, you should have put METADATA on it... a masterpiece from +Rachel Lovinger! #confabMN
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JOBS: I'm hiring two content strategists for my team at Facebook!

See and ping me for more info. #ConfabMN
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ohh nice
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Here's a novel take on Mother's Day from Anne Lamott: all women are equal, and raising children is a communal quest.

"No one is more sentimentalized in America than mothers on Mother’s Day, but no one is more often blamed for the culture’s bad people and behavior. You want to give me chocolate and flowers? That would be great. I love them both. I just don’t want them out of guilt, and I don’t want them if you’re not going to give them to all the people who helped mother our children."
It celebrates the great lie about women: That those with children are more important than those without
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The moment we start creating a website, we’re setting ourselves up for failure later. Bad code creates middle of the night fire drills. Lack of thinking about accessibility gets our employer sued. Not thinking ahead on mobile generates rework. We accept this as the normal course of business – but is there any way we could prevent (or lower) this cost? Is there anything we can learn from the building codes that dictate how our built environment is...
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Facebook Developers Live is a curated video channel that features live, recorded and interactive broadcasts
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  • University of Washington
    M.S., Information Management, 2011 - 2013
  • Rensselaer Polytechnic Institute
    Certificate, Human-Computer Interactions (HCI), 1997 - 1998
  • Michigan Technological University
    B.S., Scientifiic and Technical Communication (STC), 1993 - 1997
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Jonathon D. Colman, Jon Colman, jcolman, jdcolman, burkinaboy
Content Strategy at Facebook. Keynote speaker. Webby Award winner. Powered by coffee.

For nearly 20 years, I’ve helped people and organizations build, find, and use the best stuff on the Web.

As a member of the Content Strategy team at Facebook, I work with product designers, UX researchers, engineers, and product managers to make Facebook better, easier to use, and more delightful for over 1 billion people around the world… including people just like you.

I’ve spoken at international conferences on content strategy, user experience, SEO, web analytics, and Internet marketing. I’ve had the honor of presenting at venues such as Confab, the IA Summit, ad:Tech, eTail, MozCon, SMX, the Content Strategy Forum, the National Press Club, and many more.

Over the course of my career, I’ve:

In 2013, I earned a master’s degree from the University of Washington’s Information Management program. Previously, I graduated from Michigan Technological University with a degree in Scientific and Technical Communication and later earned certification in Human-Computer Interfaces from Rensselaer Polytechnic Institute.

I’m married to Marja Huhta, the fused glass jewelry artist and teacher. We live with #bestdogever and love to travel.

Bragging rights
Married in New Zealand. Photos at
Content Strategy
Content strategy, information architecture, user experience, public speaking
  • Facebook, Inc.
    Manager, Content Strategy, 2013 - present
    Lead content strategy for platform and search products with billions of interactions/day. Develop and scale a team of 3 focused on content strategy for 20+ products. Build products involving location, privacy, and integrations with third-party apps. Plan, structure, design, and write content for product user experiences.
  • REI
    Principle Experience Architect, 2012 - 2013
    Created enterprise content standards and governance workflows. Structured and modeled content metadata for findability and reusability. Developed business cases for cross-channel content experiences and apps.
  • REI
    SEO, Inbound Marketing, 2008 - 2012
    Grew organic search by 160% to nearly 50M visits and $100M in sales/year. Organized an agile dev team of 12 people focused on search, navigation, and SEO. Managed $200k budget, contracted with external agencies and consultants.
  • The Nature Conservancy
    Associate Director, Digital Marketing, 2004 - 2008
    Led global web marketing, advertising, and production teams to build awareness. Directed SEO, paid search, and partnerships yielding millions of dollars in donations. Developed strategy for implementing core technologies, including CMS and analytics.
  • Barbara Thomas Fellowship Program
    Fellow, Internet Marketing (Australia), 2008 - 2008
  • New Target Internet Design & Development
    User Interface Architect, 2004 - 2004
  • Conservation International
    Web Communications and Content Manager, 2003 - 2004
  • Great Lakes Commission
    Web and Publications Designer, 2001 - 2003
  • Peace Corps
    Peace Corps Volunteer - Community Health Development, 1999 - 2000
  • IBM
    Lead Information Developer, Groupware, 1997 - 1999
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco, California
Seattle, Washington - Melbourne, Australia - Washington, DC - Ann Arbor, Michigan - Kaya, Burkina Faso - Bobo-Dioulasso, Burkina Faso - Rochester, Minnesota - Houghton, Michigan - Blissfield, Michigan - Ann Arbor, Michigan
Jonathon Colman's +1's are the things they like, agree with, or want to recommend.
MozCon July 13-15, 2015, a Digital Marketing Conference in Seattle

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Really enjoy taking #bestdogever here. She's a big, 85-lb. rottweiler mix and they handled her with love and care. She can be especially skittish about having her nails trimmed, but the staff here were friendly and patient with her. All that for a very reasonable price! I (and #bestdogever) will be coming back again soon!
Public - a year ago
reviewed a year ago
My wife just left here in TEARS. She's had appointment for over a week to deal with a painful eye issue that's interfering with her ability to drive, work, and function. But apparently the eye doctor with whom she had the appointment decided to retire. Which wouldn't have been a problem, except that the West Seattle-Highline office staff didn't do anything about it. They. Did. Nothing. At. All. The office staff never reached out to my wife to inform her that the appointment they set just over a week ago was cancelled, even though they had her phone number and contact information. So she showed up expecting to have an appointment and solution for her pain and left with... nothing! The office staff couldn't transfer her to another doctor and said that the rest of their doctors were booked through the end of next month. WTF?! My wife had to stop work to come to this appointment, and that's the least of her concerns since she's in constant eye pain right now. What's wrong with this place that they treat their customers this way? The worst part is that my wife's been to this clinic before and had a good experience the first time. Well, she's not going again, that's for sure. DO NOT GO TO THE WEST SEATTLE-HIGHLINE EYE CLINIC. I refuse to support any business that FAILS so hard on customer service, especially for people who are in pain and need help the most.
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