Product UX + Content Strategy, 2013 - present
Lead content strategy for platform and search products with billions of interactions/day. Develop and scale a team of 3 focused on content strategy for 20+ products. Build products involving location, privacy, and integrations with third-party apps. Plan, structure, design, and write content for product user experiences.
Principle User Experience Architect, 2012 - 2013
Created enterprise content standards and governance workflows. Structured and modeled content metadata for findability and reusability. Developed business cases for cross-channel content experiences and apps.
SEO, Content, & Inbound Marketing, 2008 - 2012
Grew organic search by 160% to nearly 50M visits and $100M in sales/year. Organized an agile dev team of 12 people focused on search, navigation, and SEO. Managed $200k budget, contracted with external agencies and consultants.
The Nature Conservancy
Associate Director, Digital Marketing, 2004 - 2008
Led global web marketing, advertising, and production teams to build awareness. Directed SEO, paid search, and partnerships yielding millions of dollars in donations. Developed strategy for implementing core technologies, including CMS and analytics.
Barbara Thomas Fellowship Program
Internet Marketing Fellow (Australia), 2008 - 2008
New Target Internet Design & Development
User Interface Architect, 2004 - 2004
Web Communications and Content Manager, 2003 - 2004
Great Lakes Commission
Web and Publications Designer, 2001 - 2003
Peace Corps Volunteer - Community Health Development, 1999 - 2000
Lead Information Developer, Groupware, 1997 - 1999