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Jonathon Colman
Works at Facebook, Inc.
Attended University of Washington - Information School
Lives in San Francisco, California
15,951 followers|2,331,616 views


Jonathon Colman

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The moment we start creating a website, we’re setting ourselves up for failure later. Bad code creates middle of the night fire drills. Lack of thinking about accessibility gets our employer sued. Not thinking ahead on mobile generates rework. We accept this as the normal course of business – but is there any way we could prevent (or lower) this cost? Is there anything we can learn from the building codes that dictate how our built environment is...
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Really excited to speak about Content Strategy at #F8 today!

When we build better content, we also build better experiences. That's because "content strategy" doesn't mean "write the words" any more than "design" means "make it pretty."

Want to know more? You can find the slides here:
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, yo...
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Tonight I'm moderating the design panel at FOUND: the dog tech conference by PACK, featuring +Jon Lax, +Kelly Strodl​, +John Henry Müller, and +Leah Bancroft.

We'll be talking about the challenge of finding product/market fit for dog tech, why designing for dogs isn't taken seriously, why and how people humanize their dogs, and how best to solve problems for people and their dogs.

Hope to see you there!
Dogs have earned their place in our homes and in business. There are more dogs than kids in U.S. households, and the pets market is $62B and growing fast. From wearable tech to mobile communities and the share economy, the intersection of dogs and technology is pioneering a new future for one of the biggest and most untapped family markets in the world. Found is the first conference entirely focused on dog startups. It's a rare chance to look pas...
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Rand's presentation from SMX Munich on standing out from the crowd and earning attention.
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"Colman’s speech, which could have been titled 'Never Fear, People Die Forever,' illustrated wicked problems like climate change and drug trafficking."

This is, quite possibly, the best review of any talk I've ever done. Now I can die happy. #SearchFest
In 10,000 years, the nuclear waste we’re creating will still be buried in a mountain in Nevada, slowly decaying into lead. What can we do today to warn future earth denizens of the danger?That was o
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Why should you join me at Confab Central? You'll find your people. I know that I sure did. Confab shows you that you’re not alone—you have a community that wants you to grow and succeed.
Confab Central 2015 is a content strategy conference taking place May 20-22 in Minneapolis. Here's why you should go to it.
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We're a product of our history. Our future is dependent on it.
Three stories about the things we can’t say
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Facebook Developers Live is a curated video channel that features live, recorded and interactive broadcasts
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So excited for #F8 today in San Francisco!

Hope to see you there—if not, catch the livestream at
Join Facebook and leading developers from around the world at F8 2015. Register to attend in San Francisco on March 25 and 26, or attend online.
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There are many, many reasons why you should go to Confab Events. But, for me, the most important reason to go is to find YOUR PEOPLE.

Besides all of the knowledge, skills, techniques and tools you'll bring back home with you, going to an event like Confab shows you that there's a global community that cares about the same things you do.

You're not alone. <3
Confab Central 2015 is a content strategy conference taking place May 20-22 in Minneapolis. Here's why you should go to it.
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A new comedy from Alan Tudyk and Nathan Fillion produced by YOU! | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!
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+LauraLee Dooley Shiny! :)
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Have him in circles
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  • University of Washington - Information School
    M.S., Information Management, 2011 - 2013
  • Rensselaer Polytechnic Institute
    Certificate, Human-Computer Interactions (HCI), 1997 - 1998
  • Michigan Technological University
    B.S., Scientifiic and Technical Communication (STC), 1993 - 1997
Basic Information
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Friends, Networking
Other names
Jonathon D. Colman, Jon Colman, jcolman, jdcolman, burkinaboy
Content Strategy at Facebook. Keynote speaker. Webby Award winner. Powered by coffee.

For nearly 20 years, I’ve helped people and organizations build, find, and use the best stuff on the Web.

As a member of the Content Strategy team at Facebook, I work with product designers, UX researchers, engineers, and product managers to make Facebook better, easier to use, and more delightful for over 1 billion people around the world… including people just like you.

I’ve spoken at international conferences on content strategy, user experience, SEO, web analytics, and Internet marketing. I’ve had the honor of presenting at venues such as Confab, the IA Summit, ad:Tech, eTail, MozCon, SMX, the Content Strategy Forum, the National Press Club, and many more.

Over the course of my career, I’ve:

In 2013, I earned a master’s degree from the University of Washington’s Information Management program. Previously, I graduated from Michigan Technological University with a degree in Scientific and Technical Communication and later earned certification in Human-Computer Interfaces from Rensselaer Polytechnic Institute.

I’m married to Marja Huhta, the fused glass jewelry artist and teacher. We live with #bestdogever and love to travel.

Bragging rights
Married in New Zealand. Photos at
Content Strategy
Content strategy, information architecture, user experience, inbound marketing, SEO, web analytics, social media, public speaking
  • Facebook, Inc.
    Content Strategist, 2013 - present
    Make Facebook better for over 1 billion people, including people just like you. Manage and develop a team of content strategists focused on Facebook's Platform and Open Graph products. Lead content strategy for Facebook's Utility product group. Uphold and refine content standards, advocating for user experience and information architecture best practices at scale.
  • REI
    Principle Experience Architect: Content Strategy, Information Architecture, 2012 - 2013
    Developed enterprise standards and governance for content in order to create breakthrough experiences. Structured and modeled content for findability/reusability within a component content management system (CCMS). Developed and socialized business cases for content applications, such as an improved search framework. Advocated for innovation, creative problem-solving, content management, and cross-channel content.
  • REI
    SEO, Inbound Marketing, 2008 - 2012
    Grew organic search traffic to become the single largest and fastest-growing Internet marketing program at REI by building alliances and shared goals across teams. Doubled share of traffic and sales from organic search, even as other programs grew at record rates. Co-organized an Agile, cross-functional workstream of 12 focused on search, navigation, and SEO. Persuaded leadership to embrace web performance, content management, and content marketing. Managed a large budget, contracted with external strategic partners, agencies, and consultants.
  • The Nature Conservancy
    Associate Director, Digital Marketing, 2004 - 2008
    Led worldwide web marketing, advertising, social media, and production, winning two Webby Awards. Directed strategy for SEO, paid search, and digital engagement, driving millions of dollars in donations. Created the Conservancy's first social media channels, raising $500,000+ to date on Facebook/Causes. Developed strategy for implementing core technologies, including web content management system. Managed and developed two direct reports, coordinated several vendor and partner relationships.
  • Barbara Thomas Fellowship Program
    Fellow, Internet Marketing (Australia), 2008 - 2008
    Developed web marketing infrastructure and fundraising capacity for Australian conservation nonprofits. Created/facilitated an interactive three-day workshop focused on web strategy, tactics, and planning. Consulted with conservation nonprofit partners throughout Australia to develop custom strategies. Mentored staff to develop careers in marketing, SEO, social media, analytics.
  • New Target Internet Design & Development
    User Interface Architect, 2004 - 2004
  • Conservation International
    Web Communications and Content Manager, 2003 - 2004
  • Great Lakes Commission
    Web and Publications Designer, 2001 - 2003
  • Peace Corps
    Peace Corps Volunteer - Community Health Development, 1999 - 2000
  • IBM
    Lead Information Developer, Groupware, 1997 - 1999
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco, California
Seattle, Washington - Melbourne, Australia - Washington, DC - Ann Arbor, Michigan - Kaya, Burkina Faso - Bobo-Dioulasso, Burkina Faso - Rochester, Minnesota - Houghton, Michigan - Blissfield, Michigan - Ann Arbor, Michigan
Jonathon Colman's +1's are the things they like, agree with, or want to recommend.
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Really enjoy taking #bestdogever here. She's a big, 85-lb. rottweiler mix and they handled her with love and care. She can be especially skittish about having her nails trimmed, but the staff here were friendly and patient with her. All that for a very reasonable price! I (and #bestdogever) will be coming back again soon!
Public - a year ago
reviewed a year ago
My wife just left here in TEARS. She's had appointment for over a week to deal with a painful eye issue that's interfering with her ability to drive, work, and function. But apparently the eye doctor with whom she had the appointment decided to retire. Which wouldn't have been a problem, except that the West Seattle-Highline office staff didn't do anything about it. They. Did. Nothing. At. All. The office staff never reached out to my wife to inform her that the appointment they set just over a week ago was cancelled, even though they had her phone number and contact information. So she showed up expecting to have an appointment and solution for her pain and left with... nothing! The office staff couldn't transfer her to another doctor and said that the rest of their doctors were booked through the end of next month. WTF?! My wife had to stop work to come to this appointment, and that's the least of her concerns since she's in constant eye pain right now. What's wrong with this place that they treat their customers this way? The worst part is that my wife's been to this clinic before and had a good experience the first time. Well, she's not going again, that's for sure. DO NOT GO TO THE WEST SEATTLE-HIGHLINE EYE CLINIC. I refuse to support any business that FAILS so hard on customer service, especially for people who are in pain and need help the most.
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