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Jonathon Colman
Works at Facebook, Inc.
Attended University of Washington - Information School
Lives in San Francisco, California
15,471 followers|2,291,117 views
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Jonathon Colman

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The most challenging—and most personal—story I've ever told.

https://medium.com/@jcolman/secret-wars-25db2534c358
Three stories about the things we can’t say
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Wow. Thanks for sharing your stories.
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Great piece! Was excited to share it out. :)
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Jonathon Colman

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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover.
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"One of the biggest mistakes people make when architecting websites is to base them on keyword research data."

http://marketingland.com/redesigning-creating-website-plan-information-architecture-117040

Excellent writing on IA by +Shari Thurow
Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another.
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How does content strategy boost your revenue while making your customers happy?

VOTE for +Emily Shepard's talk for Lavacon to find out! https://list.ly/~ozoMo
Someone read your words. They clicked your links. And they decided to buy your stuff. So why did they quit at the very end? Even when someone has already decided to spend their hard-earned money with you, there are lots of basic content mistakes that can stop people in their tracks. The key is to give customers a simple, straightforward experience so there’s nothing in the way when they’re making the decision to spend their money with you. In th...
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Jonathon Colman

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Proof that the Universe is laughing at/with us: http://www.spacetelescope.org/images/potw1506a/

via +NASA & +European Space Agency, ESA
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Have him in circles
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Jonathon Colman

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I wrote about drug addiction, the death of my mother, and the UX of toothpaste—three stories from the front of the Secret Wars.

"The things that hurt us the most are the ones we can’t speak of."

http://www.jonathoncolman.org/2015/02/25/secret-wars/
Personal stories about the death of my mother, drug addiction, and how the things we don't say can break us.
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I didn't see this till after Marcia shared. Comments in her post. Man, you are an awesome writer. Thank you.
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Do I know anyone who's a Medium​ whiz? Working on a piece and want to make it shine in this format.
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Glass Elements loves Valentine's Day! We are giving away one handcrafted glass heart to a lucky fan! Enter today!
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Action shot of me reading Make It So: Interaction Design Lessons from Science Fiction by Nathan Shedroff and +Chris Noessel.

#actionshotofmereading
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Facebook's hiring a content strategist to join our team in New York City!

This is a great role for someone who wants to make an impact in high-level strategy as well as hands-on writing and editing for the web and mobile experiences.

Here's the job post: https://www.facebook.com/careers/department?dept=design&req=a0I1200000G4OfJEAV

Let me know if you have any questions or need more information!
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We all know why authenticity is important in our lives, but do you know how it can hold you back as well?
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Agreed—I've seen the phenomenon that the author mentions many, many times in organizations. They encourage people to be authentic... but don't mention that it's only authentic to a point. The right to be authentic doesn't include hurting others, which is where empathy, understanding, and assuming best intent all come in. :)
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People
Have him in circles
15,471 people
nicomedes cawan's profile photo
Bonnie Pickartz's profile photo
Ingrid Larssen's profile photo
Jessica Grammer's profile photo
Ayhan Balin's profile photo
Jim Rudnick's profile photo
Jon Raubenheimer's profile photo
Jason Freeman's profile photo
EAI's profile photo
Education
  • University of Washington - Information School
    M.S., Information Management, 2011 - 2013
  • Rensselaer Polytechnic Institute
    Certificate, Human-Computer Interactions (HCI), 1997 - 1998
  • Michigan Technological University
    B.S., Scientifiic and Technical Communication (STC), 1993 - 1997
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Other names
Jonathon D. Colman, Jon Colman, jcolman, jdcolman, burkinaboy
Story
Tagline
Content Strategy at Facebook. Keynote speaker. Webby Award winner. Powered by coffee.
Introduction

For nearly 20 years, I’ve helped people and organizations build, find, and use the best stuff on the Web.

As a member of the Content Strategy team at Facebook, I work with product designers, UX researchers, engineers, and product managers to make Facebook better, easier to use, and more delightful for over 1 billion people around the world… including people just like you.

I’ve spoken at international conferences on content strategy, user experience, SEO, web analytics, and Internet marketing. I’ve had the honor of presenting at venues such as Confab, the IA Summit, ad:Tech, eTail, MozCon, SMX, the Content Strategy Forum, the National Press Club, and many more.

Over the course of my career, I’ve:

In 2013, I earned a master’s degree from the University of Washington’s Information Management program. Previously, I graduated from Michigan Technological University with a degree in Scientific and Technical Communication and later earned certification in Human-Computer Interfaces from Rensselaer Polytechnic Institute.

I’m married to Marja Huhta, the fused glass jewelry artist and teacher. We live with #bestdogever and love to travel.

Bragging rights
Married in New Zealand. Photos at http://goo.gl/vQ6qi
Work
Occupation
Content Strategy
Skills
Content strategy, information architecture, user experience, inbound marketing, SEO, web analytics, social media, public speaking
Employment
  • Facebook, Inc.
    Content Strategist, 2013 - present
    Make Facebook better for over 1 billion people, including people just like you. Manage and develop a team of content strategists focused on Facebook's Platform and Open Graph products. Lead content strategy for Facebook's Utility product group. Uphold and refine content standards, advocating for user experience and information architecture best practices at scale.
  • REI
    Principle Experience Architect: Content Strategy, Information Architecture, 2012 - 2013
    Developed enterprise standards and governance for content in order to create breakthrough experiences. Structured and modeled content for findability/reusability within a component content management system (CCMS). Developed and socialized business cases for content applications, such as an improved search framework. Advocated for innovation, creative problem-solving, content management, and cross-channel content.
  • REI
    SEO, Inbound Marketing, 2008 - 2012
    Grew organic search traffic to become the single largest and fastest-growing Internet marketing program at REI by building alliances and shared goals across teams. Doubled share of traffic and sales from organic search, even as other programs grew at record rates. Co-organized an Agile, cross-functional workstream of 12 focused on search, navigation, and SEO. Persuaded leadership to embrace web performance, content management, and content marketing. Managed a large budget, contracted with external strategic partners, agencies, and consultants.
  • The Nature Conservancy
    Associate Director, Digital Marketing, 2004 - 2008
    Led worldwide web marketing, advertising, social media, and production, winning two Webby Awards. Directed strategy for SEO, paid search, and digital engagement, driving millions of dollars in donations. Created the Conservancy's first social media channels, raising $500,000+ to date on Facebook/Causes. Developed strategy for implementing core technologies, including web content management system. Managed and developed two direct reports, coordinated several vendor and partner relationships.
  • Barbara Thomas Fellowship Program
    Fellow, Internet Marketing (Australia), 2008 - 2008
    Developed web marketing infrastructure and fundraising capacity for Australian conservation nonprofits. Created/facilitated an interactive three-day workshop focused on web strategy, tactics, and planning. Consulted with conservation nonprofit partners throughout Australia to develop custom strategies. Mentored staff to develop careers in marketing, SEO, social media, analytics.
  • New Target Internet Design & Development
    User Interface Architect, 2004 - 2004
  • Conservation International
    Web Communications and Content Manager, 2003 - 2004
  • Great Lakes Commission
    Web and Publications Designer, 2001 - 2003
  • Peace Corps
    Peace Corps Volunteer - Community Health Development, 1999 - 2000
  • IBM
    Lead Information Developer, Groupware, 1997 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, California
Previously
Seattle, Washington - Melbourne, Australia - Washington, DC - Ann Arbor, Michigan - Kaya, Burkina Faso - Bobo-Dioulasso, Burkina Faso - Rochester, Minnesota - Houghton, Michigan - Blissfield, Michigan - Ann Arbor, Michigan
Jonathon Colman's +1's are the things they like, agree with, or want to recommend.
Testing Tool — Google Developers
developers.google.com

Test your structured data markup using this tool

Rand Fishkin: How to Build a Content Strategy
blog.bufferapp.com

Moz's Rand Fishkin shares his thoughts on how he manages to create consistently amazing content based on core values and beliefs

Where to Eat & Drink at SearchFest 2015 | SEMpdx
www.sempdx.org

Recommendations for where to eat & drink for SearchFest 2015 in Portland Oregon

2015 SEMpdx SearchFest Keynote Interview: Jonathan Colman | SEMpdx
www.sempdx.org

Jonathan Colman will be giving the afternoon keynote at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon.

Postscript: David Carr (1956-2015) - The New Yorker
www.newyorker.com

Unlike many journalists, Carr never needed people to think that he was the smartest guy in the room.

SEMpdx: SearchFest 2015 Agenda
www.sempdx.org

29 industry experts, 2 keynotes and 16 sessions. You'll enjoy a wide range of digital marketing topics at Portland's SearchFest 2015. Read t

Rottweilers 101 [Infographic]
infographicjournal.com

DogHQ presents the following infographic that provides everything you ever wanted to know about the Rottweiler canine breed, which highlight

Before You Click Publish, Here's What to Do With Your Content
blogs.salesforce.com

The content’s finished, but it is ready for the rest of the world to read? Competing for eyeballs means more than just clicking “publish.” L

You Don't Need to Be a Brand Publisher to Win at Content Marketing
moz.com

Is being a brand publisher the right choice for your business? If not, there's a better way to do content marketing, and it's one many brand

Why Airbnb's New Head of Design Believes 'Design-Led' Companies Don't Wo...
www.wired.com

Alex Schleifer argues that the way most tech companies have built their design organizations is all wrong.

Learn From Dana Lookadoo, Support Her Medical Fund
moz.com

Please help long-time community member and mentor, Dana Lookadoo, by supporting her medical fund to pay for caregiver costs. She's given so

Netflix’s Secret Special Algorithm Is a Human - The New Yorker
www.newyorker.com

I do not doubt that companies like Netflix, Amazon, and Google rely more on data every day. But the best human curators still maintain their

A Designer's War on Misleading Parking Signs
priceonomics.com

The story of a girl who got too many parking tickets, and dared to dream of a better tomorrow.

Salary negotiations for techies - Jacques Mattheij
jacquesmattheij.com

Technology people are without a doubt the most inept group when it comes to negotiating for compensation. There are two major problems that

How to Take Your Pet Everywhere
www.newyorker.com

Patricia Marx finds out what a turtle, a turkey, and an alpaca can get away with if they have the right credentials.

Thanks, Common Core
scienceblogs.com

“Daddy, ask me a math problem.” “OK. What’s 18 plus 6?” “Ummm… 24.” “Correct.” “See, I just keep the 18 and then add 2 from the 6 to get 20.

Really enjoy taking #bestdogever here. She's a big, 85-lb. rottweiler mix and they handled her with love and care. She can be especially skittish about having her nails trimmed, but the staff here were friendly and patient with her. All that for a very reasonable price! I (and #bestdogever) will be coming back again soon!
Public - a year ago
reviewed a year ago
My wife just left here in TEARS. She's had appointment for over a week to deal with a painful eye issue that's interfering with her ability to drive, work, and function. But apparently the eye doctor with whom she had the appointment decided to retire. Which wouldn't have been a problem, except that the West Seattle-Highline office staff didn't do anything about it. They. Did. Nothing. At. All. The office staff never reached out to my wife to inform her that the appointment they set just over a week ago was cancelled, even though they had her phone number and contact information. So she showed up expecting to have an appointment and solution for her pain and left with... nothing! The office staff couldn't transfer her to another doctor and said that the rest of their doctors were booked through the end of next month. WTF?! My wife had to stop work to come to this appointment, and that's the least of her concerns since she's in constant eye pain right now. What's wrong with this place that they treat their customers this way? The worst part is that my wife's been to this clinic before and had a good experience the first time. Well, she's not going again, that's for sure. DO NOT GO TO THE WEST SEATTLE-HIGHLINE EYE CLINIC. I refuse to support any business that FAILS so hard on customer service, especially for people who are in pain and need help the most.
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Public - 2 years ago
reviewed 2 years ago
249 reviews
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Public - 3 years ago
reviewed 3 years ago
Public - 3 years ago
reviewed 3 years ago