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Jonathon Colman
Works at Facebook, Inc.
Attended University of Washington - Information School
Lives in San Francisco, California
12,658 followers|1,849,459 views


Jonathon Colman

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Everyone Deserves Great Design
"It is time to put an end to useless products designed for people in crummy situations."
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Jonathon Colman

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Hey, you. Yeah, you.

Stop procrastinating and go f*cking do it:
To reduce procrastination and become faster at launching my projects, I've set the goal to launch 12 startups in 12 months. This month, I'm launching Go Fucking Do It, which forces you to reach your goals, or pay if you don't. The problem "Procrastination is one of the most common and deadliest of diseases and its toll on success and happiness is heavy." — Wayne Gretzky Back when I was a student, I used to... read more
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OK I will get to it right after I contemplate the article over a nice cup of coffee. Oh... Is that the time already?
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From Frisbees to #coffee, the amazing story of the AeroPress.
How one inventor went from making Frisbees to one of the world's best coffeemakers.
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I picked up an Aeropress in January and brought it back to South Korea with me. The best purchase I've made / will make all year. 
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Jonathon Colman

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Curious what you think about this...

Facebook’s New Twist on Location Sharing Puts Users in Control
The social network is rolling out a new feature, Nearby Friends, that allows mobile users to broadcast their general location to their friends. But simple privacy controls give users the power to decide how much more to share.
James Harris's profile photoJoshua Holland's profile photoMax Minzer's profile photo
Wondering if users will embrace the idea of real-time location sharing. Niche apps like Highlight haven't had much success yet with the concept. I'm personally excited to give it a try!
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How to Fix Wikipedia
"Flatten articles to accommodate my own particular knowledge gaps. I want related terms explained to me inline, just deep enough for me to grasp them and not get distracted from the main article."
shannon doubleday's profile photoAndrew Nhem's profile photo
This would be awesome in customer-side support content. I just might have to try it out. Thanks for the inspiration!
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Have him in circles
12,658 people

Jonathon Colman

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Why Bored People Quit
When someone quits they are effectively saying, “I no longer believe in this company”. What’s worse is that what they were originally thinking was, “I’m bored”. Boredom is easier to fix than an absence of belief.
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Facebook is getting criticized for driving advertisers to paid ads, but before marketers slam Facebook they should recall that Yahoo and Google were once free.
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You Don't Read Code, You Explore It 

Exchange "code" for "interfaces" or "content". #contentstrategy
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Jonathon Colman

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"We have plenty of tools for sharing memories. Finally Facebook has built a feature that will help us create them."
Today Facebook begins rolling out a new opt-in feature called Nearby Friends. It lets friends see approximately how far away you are from them, and you can..
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How We Die

An amazing content experience. Everything on the Web should be this good.
Americans die in smaller portions each year, but what kills us is changing.
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Have him in circles
12,658 people
Content Strategy
Content strategy, Inbound marketing, SEO, information architecture, web analytics, social media, and public speaking
  • Facebook, Inc.
    Content Strategist, 2013 - present
  • REI
    Principle Experience Architect: Content Strategy, Information Architecture, 2012 - 2013
  • REI
    Agile SEO, Inbound Marketing Program Manager, 2008 - 2012
  • The Nature Conservancy
    Associate Director, Digital Marketing, 2004 - 2008
  • Barbara Thomas Fellowship Program
    Fellow, Internet Marketing (Australia), 2008 - 2008
  • New Target Internet Design & Development
    User Interface Architect, 2004 - 2004
  • Conservation International
    Web Communications and Content Manager, 2003 - 2004
  • Great Lakes Commission
    Web and Publications Designer, 2001 - 2003
  • Peace Corps
    Peace Corps Volunteer - Community Health Development, 1999 - 2000
  • IBM
    Lead Information Developer, Groupware, 1997 - 1999
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco, California
Seattle, Washington - Melbourne, Australia - Washington, DC - Ann Arbor, Michigan - Kaya, Burkina Faso - Bobo-Dioulasso, Burkina Faso - Rochester, Minnesota - Houghton, Michigan - Blissfield, Michigan - Ann Arbor, Michigan
Helping you build, find, and use the best stuff on the Web for over 15 years.

For over 15 years, Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web.

Jonathon has worked with organizations like FacebookREIThe Nature Conservancy, Conservation International, and IBM connect with their customers, launch platforms and tools, and build communities. By leveraging expertise in SEO/Inbound marketing, social media, web analytics, content strategy and agile methodologies, Jonathon helps organizations become better at what they do so that they can succeed in fulfilling their missions.

Jonathon helped lead a team that won two Webby Awards for The Nature Conservancy in 2009. He’s currently pursuing a master’s degree in Information Management from the University of Washington. Previously, Jonathon served as a Peace Corps Volunteer in Burkina Faso, West Africa where he worked on rural public health issues.

Jonathon has spoken at international conferences on SEO, social media, web analytics, and content strategy. He’s had the honor of presenting at conferences such as MozCon, SMX Advanced, ad:Tech, the Content Strategy Forum, eTail, the National Press Club, and many more. He’s also created and facilitated workplace-based training programs and multi-day labs/workshops on Internet marketing and strategic planning for teams.

Jonathon is married to Marja Huhta, the fused glass jewelry artist and teacher. They live in Seattle, Washington with #bestdogever and love to travel.

Bragging rights
Married on a beach in New Zealand. Photos at
  • University of Washington - Information School
    M.S., Information Management, 2011 - 2013
  • Rensselaer Polytechnic Institute
    Certificate, Human-Computer Interactions (HCI), 1997 - 1998
  • Michigan Technological University
    B.S., Scientifiic and Technical Communication (STC), 1993 - 1997
Basic Information
Looking for
Friends, Networking
Other names
Jonathon D. Colman, Jon Colman, jcolman, jdcolman, burkinaboy
Jonathon Colman's +1's are the things they like, agree with, or want to recommend.
Three Poisonous B2B Marketing Metaphors

Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe ou

Open Web Apps - State of the Browser 2014

Slides for my closing talk before the panel at State of the Browser in London on 26th of April 2014 covering the why and how of Open Web App

Innovation vs. Creativity

Advertising agencies are obsessed with innovation. They also have one of the most unique sets of creative talent of any industry. Yet the cr

Facebook Passes 1B Mobile Monthly Active Users In Q1, As Mobile Ads Reac...

Another mobile milestone for Facebook: the company reported in its Q1 earnings that it has now passed the 1 billion mark for monthly active

Berkeley Improv: Bay Area Improv Acting Classes

Bay area improv acting classes for all levels. Unleash your spontaneity, confidence, and creativity. Laugh out loud fun.

"Mansplaining" Taken to Ridiculous Extremes

By Jessica Saia, photos by Tom KubikIt’s a tale as old as time: boy meets girl, they go to a bar, one suggests a game of pool, and the guy d

Meet the Moz Associates

Meet our Associates! This is a group of industry experts who help us by answering questions in our Q&A Forum, writing blog posts, testing ou

Death by PowerPoint - Redesigned

Based on Alexei Kapterev's Death by PowerPoint, which inspired me a whole lot. I was so moved to redesign the pages and make them a little m

Fast Pitch Storytelling Workshop

Can this 10-step approach help you tell more compelling stories?

Lean Analytics workshop for Dublin City University, April 2014

3h workshop on Lean Analytics, given at Dublin City University. Includes the system diagrams for the six basic business archetypes in the bo

The Age of Context

Stop broadcasting stuff. Start building stuff. Make marketing cool again. What marketing can learn from The Internet of Things.

The power of curiosity #fomg14 #fomgawards

This is one of the most interesting presentations I' ve seen when I was blogger in residence at the 2

Back to deliverables

I feel a little bad for the static wireframe. It's had a bad year. In fact, UX deliverables in general have had a bad couple of years. There

Agile developer practices from a ux perspective

Presented at the April NYC Agile Experience Design Meetup For many non-techn

The Science of Writing Must-Click Headlines on Social Media

The Science of Writing Must-Click Headlines on Social Media by Courtney Seiter Join us on Twitter at #Mozinar Questions or problems? Email c

Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User ...

Chances are, you’re already using User Journeys to plan how people will interact with products you design. Writers have been doing this for

The Formula for Innovative Content

The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one eleme

Marketing Tactics so Contagious, Even a Professional Isn’t Immune

I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft

When And How To Tuck In Your Shirt

Why talk about something so basic? Is there...

Really enjoy taking #bestdogever here. She's a big, 85-lb. rottweiler mix and they handled her with love and care. She can be especially skittish about having her nails trimmed, but the staff here were friendly and patient with her. All that for a very reasonable price! I (and #bestdogever) will be coming back again soon!
Public - 3 months ago
reviewed 3 months ago
My wife just left here in TEARS. She's had appointment for over a week to deal with a painful eye issue that's interfering with her ability to drive, work, and function. But apparently the eye doctor with whom she had the appointment decided to retire. Which wouldn't have been a problem, except that the West Seattle-Highline office staff didn't do anything about it. They. Did. Nothing. At. All. The office staff never reached out to my wife to inform her that the appointment they set just over a week ago was cancelled, even though they had her phone number and contact information. So she showed up expecting to have an appointment and solution for her pain and left with... nothing! The office staff couldn't transfer her to another doctor and said that the rest of their doctors were booked through the end of next month. WTF?! My wife had to stop work to come to this appointment, and that's the least of her concerns since she's in constant eye pain right now. What's wrong with this place that they treat their customers this way? The worst part is that my wife's been to this clinic before and had a good experience the first time. Well, she's not going again, that's for sure. DO NOT GO TO THE WEST SEATTLE-HIGHLINE EYE CLINIC. I refuse to support any business that FAILS so hard on customer service, especially for people who are in pain and need help the most.
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Public - a year ago
reviewed a year ago
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reviewed 2 years ago
250 reviews
Public - 2 years ago
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Public - 2 years ago
reviewed 2 years ago