Here's my answer: http://confabevents.com/blog/why-content-strategy
I think it's important to "Start with why," as Simon Sinek says, because that's the only way to discover the enduring truth behind our actions.
Why are you a content strategist? Hope to see you at #ConfabMN later this month!
When we build better content, we also build better experiences. That's because "content strategy" doesn't mean "write the words" any more than "design" means "make it pretty."
Want to know more? You can find the slides here: http://www.slideshare.net/jcolman/build-better-content
"No one is more sentimentalized in America than mothers on Mother’s Day, but no one is more often blamed for the culture’s bad people and behavior. You want to give me chocolate and flowers? That would be great. I love them both. I just don’t want them out of guilt, and I don’t want them if you’re not going to give them to all the people who helped mother our children."
Big shout-outs for , , , , and more!
Get the full slide deck at http://www.slideshare.net/jcolman/build-better-content
- University of WashingtonM.S., Information Management, 2011 - 2013
- Rensselaer Polytechnic InstituteCertificate, Human-Computer Interactions (HCI), 1997 - 1998
- Michigan Technological UniversityB.S., Scientifiic and Technical Communication (STC), 1993 - 1997
For nearly 20 years, I’ve helped people and organizations build, find, and use the best stuff on the Web.
As a member of the Content Strategy team at Facebook, I work with product designers, UX researchers, engineers, and product managers to make Facebook better, easier to use, and more delightful for over 1 billion people around the world… including people just like you.
I’ve spoken at international conferences on content strategy, user experience, SEO, web analytics, and Internet marketing. I’ve had the honor of presenting at venues such as Confab, the IA Summit, ad:Tech, eTail, MozCon, SMX, the Content Strategy Forum, the National Press Club, and many more.
Over the course of my career, I’ve:
- Led a team to win two Webby Awards for The Nature Conservancy
- Pioneered nonprofit social media marketing, raising over $500,000 online
- Popularized the discipline of agile marketing while at REI
- Educated over 250,000 people about content strategy via my public speaking
In 2013, I earned a master’s degree from the University of Washington’s Information Management program. Previously, I graduated from Michigan Technological University with a degree in Scientific and Technical Communication and later earned certification in Human-Computer Interfaces from Rensselaer Polytechnic Institute.
- Facebook, Inc.Manager, Content Strategy, 2013 - presentLead content strategy for platform and search products with billions of interactions/day. Develop and scale a team of 3 focused on content strategy for 20+ products. Build products involving location, privacy, and integrations with third-party apps. Plan, structure, design, and write content for product user experiences.
- REIPrinciple Experience Architect, 2012 - 2013Created enterprise content standards and governance workflows. Structured and modeled content metadata for findability and reusability. Developed business cases for cross-channel content experiences and apps.
- REISEO, Inbound Marketing, 2008 - 2012Grew organic search by 160% to nearly 50M visits and $100M in sales/year. Organized an agile dev team of 12 people focused on search, navigation, and SEO. Managed $200k budget, contracted with external agencies and consultants.
- The Nature ConservancyAssociate Director, Digital Marketing, 2004 - 2008Led global web marketing, advertising, and production teams to build awareness. Directed SEO, paid search, and partnerships yielding millions of dollars in donations. Developed strategy for implementing core technologies, including CMS and analytics.
- Barbara Thomas Fellowship ProgramFellow, Internet Marketing (Australia), 2008 - 2008
- New Target Internet Design & DevelopmentUser Interface Architect, 2004 - 2004
- Conservation InternationalWeb Communications and Content Manager, 2003 - 2004
- Great Lakes CommissionWeb and Publications Designer, 2001 - 2003
- Peace CorpsPeace Corps Volunteer - Community Health Development, 1999 - 2000
- IBMLead Information Developer, Groupware, 1997 - 1999
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