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Jonathon Colman
Works at Facebook, Inc.
Attended University of Washington - Information School
Lives in San Francisco, California
12,602 followers|1,846,296 views


Jonathon Colman

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Hey, you. Yeah, you.

Stop procrastinating and go f*cking do it:
To reduce procrastination and become faster at launching my projects, I've set the goal to launch 12 startups in 12 months. This month, I'm launching Go Fucking Do It, which forces you to reach your goals, or pay if you don't. The problem "Procrastination is one of the most common and deadliest of diseases and its toll on success and happiness is heavy." — Wayne Gretzky Back when I was a student, I used to... read more
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From Frisbees to #coffee, the amazing story of the AeroPress.
How one inventor went from making Frisbees to one of the world's best coffeemakers.
Martins Dubrovskis's profile photoPhilip Brett's profile photo
I picked up an Aeropress in January and brought it back to South Korea with me. The best purchase I've made / will make all year. 
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Jonathon Colman

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Curious what you think about this...

Facebook’s New Twist on Location Sharing Puts Users in Control
The social network is rolling out a new feature, Nearby Friends, that allows mobile users to broadcast their general location to their friends. But simple privacy controls give users the power to decide how much more to share.
James Harris's profile photoJoshua Holland's profile photoMax Minzer's profile photo
Wondering if users will embrace the idea of real-time location sharing. Niche apps like Highlight haven't had much success yet with the concept. I'm personally excited to give it a try!
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How to Fix Wikipedia
"Flatten articles to accommodate my own particular knowledge gaps. I want related terms explained to me inline, just deep enough for me to grasp them and not get distracted from the main article."
shannon doubleday's profile photoAndrew Nhem's profile photo
This would be awesome in customer-side support content. I just might have to try it out. Thanks for the inspiration!
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Jonathon Colman

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Never, ever be ashamed of what you create. Be Proud.

Wise words from +Kristina Halvorson.
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Very encouraging! I concur!
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Have him in circles
12,602 people

Jonathon Colman

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Facebook is getting criticized for driving advertisers to paid ads, but before marketers slam Facebook they should recall that Yahoo and Google were once free.
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You Don't Read Code, You Explore It 

Exchange "code" for "interfaces" or "content". #contentstrategy
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Jonathon Colman

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"We have plenty of tools for sharing memories. Finally Facebook has built a feature that will help us create them."
Today Facebook begins rolling out a new opt-in feature called Nearby Friends. It lets friends see approximately how far away you are from them, and you can..
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Jonathon Colman

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How We Die

An amazing content experience. Everything on the Web should be this good.
Americans die in smaller portions each year, but what kills us is changing.
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Jonathon Colman

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This is a game-changer for mobile photography.
Zachary Palmer's profile photoAaron Alexander's profile photo
This is cool - depth of field without the need to upgrade the lens.  
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Have him in circles
12,602 people
Content Strategy
Content strategy, Inbound marketing, SEO, information architecture, web analytics, social media, and public speaking
  • Facebook, Inc.
    Content Strategist, 2013 - present
  • REI
    Principle Experience Architect: Content Strategy, Information Architecture, 2012 - 2013
  • REI
    Agile SEO, Inbound Marketing Program Manager, 2008 - 2012
  • The Nature Conservancy
    Associate Director, Digital Marketing, 2004 - 2008
  • Barbara Thomas Fellowship Program
    Fellow, Internet Marketing (Australia), 2008 - 2008
  • New Target Internet Design & Development
    User Interface Architect, 2004 - 2004
  • Conservation International
    Web Communications and Content Manager, 2003 - 2004
  • Great Lakes Commission
    Web and Publications Designer, 2001 - 2003
  • Peace Corps
    Peace Corps Volunteer - Community Health Development, 1999 - 2000
  • IBM
    Lead Information Developer, Groupware, 1997 - 1999
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco, California
Seattle, Washington - Melbourne, Australia - Washington, DC - Ann Arbor, Michigan - Kaya, Burkina Faso - Bobo-Dioulasso, Burkina Faso - Rochester, Minnesota - Houghton, Michigan - Blissfield, Michigan - Ann Arbor, Michigan
Helping you build, find, and use the best stuff on the Web for over 15 years.

For over 15 years, Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web.

Jonathon has worked with organizations like FacebookREIThe Nature Conservancy, Conservation International, and IBM connect with their customers, launch platforms and tools, and build communities. By leveraging expertise in SEO/Inbound marketing, social media, web analytics, content strategy and agile methodologies, Jonathon helps organizations become better at what they do so that they can succeed in fulfilling their missions.

Jonathon helped lead a team that won two Webby Awards for The Nature Conservancy in 2009. He’s currently pursuing a master’s degree in Information Management from the University of Washington. Previously, Jonathon served as a Peace Corps Volunteer in Burkina Faso, West Africa where he worked on rural public health issues.

Jonathon has spoken at international conferences on SEO, social media, web analytics, and content strategy. He’s had the honor of presenting at conferences such as MozCon, SMX Advanced, ad:Tech, the Content Strategy Forum, eTail, the National Press Club, and many more. He’s also created and facilitated workplace-based training programs and multi-day labs/workshops on Internet marketing and strategic planning for teams.

Jonathon is married to Marja Huhta, the fused glass jewelry artist and teacher. They live in Seattle, Washington with #bestdogever and love to travel.

Bragging rights
Married on a beach in New Zealand. Photos at
  • University of Washington - Information School
    M.S., Information Management, 2011 - 2013
  • Rensselaer Polytechnic Institute
    Certificate, Human-Computer Interactions (HCI), 1997 - 1998
  • Michigan Technological University
    B.S., Scientifiic and Technical Communication (STC), 1993 - 1997
Basic Information
Looking for
Friends, Networking
Other names
Jonathon D. Colman, Jon Colman, jcolman, jdcolman, burkinaboy
Jonathon Colman's +1's are the things they like, agree with, or want to recommend.
Content strategy and content marketing walk into a bar...

There has been a lot of talk lately about the difference between content strategy and content marketing. A lot. Well-mannered missives have

Tech Trends 2014

Likely or Not Likely: Vote on frog’s 15 Tech Trends for 2014

Bloody Panda & Penguin for eBay Auction for my Recovery

Laura Lippay painted a Bloody Panda and a Bloody Penguin for auction on eBay. Proceeds will go to my recovery fund. Read why she did this!

Why Follower Count is Bullshit - the Mack Web blog

Follower count is easy to measure, but it doesn’t mean anything. Here's reasons and proof of why you should be measuring social media succes

Build Your Own Afterlife: Oculus Rift Game Development and the Future of VR

An interview with indie dev team White Lotus Interactive about what it’s like to spend all day in Virtual Reality

Bored People Quit – Rands in Repose

Much has been written about employee motivation and retention. It's written by folks who actively use words like motivation and retention an

5 Ways to Thank Your Administrative Professional

Administrative Professionals Day is April 23, and in addition to flowers, cards and candy, we think there's a lot companies can do to keep o

Empathy: I Don't Think That Means What You Think it Means

Empathy: the feeling that you understand and share another person's experiences and emotions : the ability to share someone else's feelings

UX STRAT 2013: Nathan Shedroff, What It Means to be Strategic

Nathan Shedroff's keynote presentation at UX STRAT 2013

Go Fucking Do It

To reduce procrastination and become faster at launching my projects, I've set the goal to launch 12 startups in 12 months. This month, I'm

Don’t Fuck Up the Culture

On Monday, October 21, 2013, I sent this letter to our entire team at Airbnb. I have decided to publish this in the even…

Before You Break Up with Facebook, Remember a Lesson from Search

Facebook is getting criticized for driving advertisers to paid ads, but before marketers slam Facebook they should recall that Yahoo and Goo

Content Strategy Is Not User Experience « Brain Traffic Blog

"I'll show you weird markings." Every couple of weeks, one of my colleagues in the content strategy community wigs out a little bit about ma

Jonathon Colman

For over 15 years, Jonathon Colman has helped people build, find, and use the best stuff on the Web. Jonathon is a content strategist at Fac

Five Months | Swell Content

I thought it might be fun to share a few things I learned while working on Nicely Said.

Secret Military Test, Coming Soon to Your Spanish Class - Issue 12: Feed...

Imagine a test that could tell you how good you can ultimately get in any foreign language, from Hindi to Welsh, from Igbo to Spanish,…

The limits of “unlimited” vacation « Jacob Kaplan-Moss

Obligatory Disclaimer: this post discusses unlimited vacation policies. My employer (Heroku) has one such policy. However, this post isn't r

Really enjoy taking #bestdogever here. She's a big, 85-lb. rottweiler mix and they handled her with love and care. She can be especially skittish about having her nails trimmed, but the staff here were friendly and patient with her. All that for a very reasonable price! I (and #bestdogever) will be coming back again soon!
Public - 3 months ago
reviewed 3 months ago
My wife just left here in TEARS. She's had appointment for over a week to deal with a painful eye issue that's interfering with her ability to drive, work, and function. But apparently the eye doctor with whom she had the appointment decided to retire. Which wouldn't have been a problem, except that the West Seattle-Highline office staff didn't do anything about it. They. Did. Nothing. At. All. The office staff never reached out to my wife to inform her that the appointment they set just over a week ago was cancelled, even though they had her phone number and contact information. So she showed up expecting to have an appointment and solution for her pain and left with... nothing! The office staff couldn't transfer her to another doctor and said that the rest of their doctors were booked through the end of next month. WTF?! My wife had to stop work to come to this appointment, and that's the least of her concerns since she's in constant eye pain right now. What's wrong with this place that they treat their customers this way? The worst part is that my wife's been to this clinic before and had a good experience the first time. Well, she's not going again, that's for sure. DO NOT GO TO THE WEST SEATTLE-HIGHLINE EYE CLINIC. I refuse to support any business that FAILS so hard on customer service, especially for people who are in pain and need help the most.
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