Fear is an emotion that motivates most people to create and achieve goals so insignificant they are practically subconscious.
The fear of getting fired, or being homeless is exactly what keeps them showing up on time to an unsatisfying job where they perform just well enough to not get fired. Paying bills, rent, and putting food on the table - just surviving becomes the goal.
Emotionalizing what not surviving feels like is what keeps them going. Emotionalizing what it feels like to fail is what keeps most people from ever trying anything new or taking any risks.
Whether it be new foods or new careers. We turn up our noses and scowl our faces at the mere thought of trying foods that we have not tasted before. They could be disgusting! But they also could be delicious! We languish in dead end jobs for months and sometimes years simply because it’s familiar, comfortable and relatively secure.