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Good point. We've talked before about the relationship of SEO & SEM. They should complement each other to give as much exposure as possible. Right, +Jon Larkin & +Keith Brown?

#seo   #sem   #ppc   #cpc  
 
Curious how many PPC Managers know how their highest CPC keywords perform in organic search? We have found that most have no idea and the SEO team is not aware either.   My recent blog post shows examples of how bad the problem is for some companies http://back-azimuth.com/how-do-your-expensive-ppc-keyword-perform-in-seo

Anyone do any specific analysis like this?
One of the biggest issues I keep encountering as I demo our Keyword Management Tool is the aversion by many PPC managers to Co-Optimization. Yesterday I posted
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