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Jonathan Jeter
1,633 followers -
Working at the intersection of marketing & technology
Working at the intersection of marketing & technology

1,633 followers
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Which side will you choose? #starwars   #chooseyourside  

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Great presentation! "In Data We Trust" Need the slides. @ajitsivadasan #czlchi

Afternoon Keynote In Data We Trust Ajit Sivadasan, VP/GM Global eCommerce, Lenovo Icebreaker: How you hold your drink reveals your personality. 2009 study established 8 personality types based on how you hold your drink in a bar. How Lenovo Transformed…

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Harnessing the Power of Intent Data and Predictive Analytics #czlchi via @MichaelMire1

Harnessing the Power of Intent Data and Predictive Analytics Michael Mire, SweetIQ Local search is the ultimate indicator of intent. We’re doing it all the time. (4 in 5 consumers use search engines to find local information.) We’re doing it more and…

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The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time Scott Ensign, DAC Group Erin Heffernan, Optimedia US What does relevance mean in Search? Inherent in every search is a question. Context is extremely…

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Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience #czlchi

Fireside Chat Keynote Panel at ClickZ Live Chicago 2015 Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience Ashley Jane Brookes, Hootsuite @ashjbee Shawn O’Neal, Unilever @shoneal99 Szabolcs Paldy,…

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Ultimate Engagement: Data Driven Email Tactics #czlchi @clickzlive

Ultimate Engagement: Data Driven Email Tactics by Jed Williams, Vendasta We can leverage data to… Pinpoint businesses when they are “Ready to Buy” Contact them as close as possible to that moment Offer pertinent solutions at the right price and service…

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People Data and the Future of Marketing - ClickZ Live Chicago 2015 #CZLCHI

My notes on People Data and Its Impact on Marketing by Shawn O’Neal, Unilever Economies of scale = competitive advantage The space we are in today (data & analytics and what it does for marketing) is game changing. Economies of scale – large amounts of…

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My notes from Opening Keynote at ClickZ Live Chicago 2015 - Digital Transformation or Extinction #CZLCHI

Digital Transformation or Extinction My notes from the Opening Keynote at ClickZ Live Chicago 2015 by Victor Lee @vlee, Senior Vice President, Digital Marketing, Hasbro, Incorporated Why is change so hard? We love normal. Netflix tried to sell 49% to…

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Marketing Technology as Force Multiplier & Competitive Advantage by @chiefmartec #digitalvelocity15

These are my notes on the presentation by Scott Brinker, Co-Founder, President, CTO, ion interactive at the 2015  Digital Velocity Conference – San Diego, California. I hope I can get a hold of the slides. It was an excellent presentation. The Marketing…

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Remember when the World Wide Web looked like this? Thanks for sharing, +Nathan Noom 

#geocities  
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