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Jonathan Goodman
Works at Halyard Consulting
Attended Fairleigh Dickinson University
Lives in Jersey City, NJ
320 followers|27,887 views
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Jonathan Goodman

commented on a video on YouTube.
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Great video Tim. It's funny as social media has grown I've changed focus. I started with my business channel, then created a soccer channel and now I'm building out a more personal channel (http://bit.ly/johnosubscribe) that starts on Periscope and then moves quickly to it's corresponding channel using the YouTube Capture app. Each episode I start off by singing a line or two from a song. Often times off key and inserting the name of my channel into the song. This quick snippet is easily pushed to Instagram and Vine. Once the video has uploaded to YouTube I add a long description and thumbnail and put it up on Facebook and Tumblr. All in all it takes maybe 30 minutes, thumbnail creation included. So I'm not sure what the complaint is with how long it takes. My Instagram and Tumblr account have really grown where as my Facebook and Vine tend to stay static. Ultimately, I'd like to grab the attention of all these different audiences and push them to subscribe to my YouTube channel but I'm thinking I'll do a contest to gain momentum.
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Jonathan Goodman

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Congrats Guys! Great News!!
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Jonathan Goodman

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I'm super excited for next weeks new format. These short news announcements are just to much data in such a short amount of time.
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Jonathan Goodman

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I agree...somewhat...I don't agree with the pool idea. Instead I think each channel should be able to offer a premium service that includes no ads and more content. I'm thinking each subscriber could gain premium level service for maybe $0.99 a month. That number would be shared between YouTube and the Channel. The advantage is that the engagement rate would be significantly high with those people that were premium. For instance take PewDiePie - he has 35 Million subscribers. I would expect 5% of those people to be active enough to want to take advantage of the premium level. So let's say 1.8 Million people become premium users. Even with a 60/40 split with YouTube he would still make nearly a million a month. According to the Wall Street Journal he's currently pulling in $4M a year. So even this example would work to his advantage. It certainly would work much better for unique niche audiences that would see that 5% conversion go up. Great Video!
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+Jonathan Goodman That option already exists on YouTube, like the example of the golf channel I showed in this video. The problem is people don't pay for access to individual channels. It's too complicated and the perceived value isn't high enough. However, if you could pay to have those perks across all of YouTube, maybe that'll work.
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Jonathan Goodman

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Excellent video! I've heard about the standing desk but never knew anyone who actually used it. That linked video is very convincing too. I have an Ikea modular desk that would be super easy to convert into a standing desk. I'm going to give this some serious thought. Thanks!
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+Video Creators I've added it to the list of things to do around the house but I've put it fairly near the top. So it might take a week or two but I'll get you that photo - promise. P.S. keep up the great work on the videos.
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Jonathan Goodman

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This is the presentation I was supposed to give at SMX East 2014 but unfortunately due to unforeseen circumstances I had to back out at the last minute. The presentation focuses on the History of Facebook Open Graph and Twitter Cards.
This is the presentation I was supposed to give at SMX East 2014 but unfortunately due to unforeseen circumstances I had to back out at the last minute. The presentation focuses on the History of Facebook Open Graph and Twitter Cards.
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Jonathan Goodman

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Hey Tim,

I love Periscope so much I created a whole new channel just for my Periscope show called The Johno Show, which I produce twice daily at 6AM & 6PM Eastern. Here's the link if you want to check it out https://www.youtube.com/channel/UCnzr5hwlRPDk0a9Je5J0R8Q

It's so new I haven't even had time to do thumbnails or get a custom URL.

To your point, yeah, Meerkat might have made some great improvements recently but Periscope being owned by Twitter means they can jump on those enhancements super quick. I also think it's important to note that Periscope usage is way larger than Meerkat. 

The biggest issue is the non-horizontal camera!! This is so aggravating!!

Anyway, once the show is completed on Periscope I upload it to YouTube, Instagram, and Vine. I'm having a hard time getting my Periscope followers to join my YouTube channel but hopefully that will change with time.

Thanks for this great video. I hope you'll continue to use both and update us as they make changes.

-Jonathan
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+Video Creators Yeah the only problem is the video doesn't contain the comment stream. So I've taken to reading the comments out loud for people who don't understand I'm talking to an audience.
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Jonathan Goodman

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Is this being rolled out slowly? I don't see it in my dashboard. Is it in the App Directory?
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+Jonathan Goodman All English Free and Pro users should currently have it in their dashboard.
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Jonathan Goodman

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Really great video and you launched it so quickly. I noticed that these cards were actually in the spot of the branding watermark, which has now moved to the lower right hand corner. Important fact.
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Jonathan Goodman

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You're hilarious!
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+Danny Dover Was that what it was...you should be jet lagged more often when you do these. The ending had me nearly on the floor. At least you didn't curse but you were obviously very close.
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Jonathan Goodman

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I had a great first year as a Hootsuite Ambassador #hootamb It was extra special since I got my Hootsuite Media Inc. Professional Social Media Certification.
Tales of Hootsuite Ambassadors: 2014 in Review A calendar year for the Hootsuite Ambassador program, 2014 marked a program relaunch followed by massive growth as we grew to 824 ambassadors worldwide. Here’s our Ambassador 2014 Review: a yearbook of sorts created by our loyal ambassador community highlighting the amazing things we’ve accomplished together. We hope you enjoy it as much as we do! If you’d like to join or learn more about the Hootsui...
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People
Have him in circles
320 people
Faron Kee's profile photo
Andrew Asnes's profile photo
Sarah Magazzo's profile photo
Brent Winborn's profile photo
AnimalsReview's profile photo
jitendra singh sisodiya's profile photo
Kristi Trimmer's profile photo
Shari McConahay's profile photo
Piyush Mishra's profile photo
Work
Occupation
Internet Marketing
Skills
Website Optimization, Social Media Management, Competitive & Strategic Analysis, Email & Loyalty Marketing, Content & PR Marketing, Architecture & Design, Security & Testing
Employment
  • Halyard Consulting
    President, 2007 - present
    Halyard Consulting was founded in 2007 when owner Jonathan Goodman recognized the difficulties small businesses had gaining top positions in the search engines. Since then our focus has been to improve the search rankings of businesses with geographically specific customers.
  • Suburban Propane Partners, L.P.
    Manager of E-Commerce, 2000 - 2006
    Grew sales from $0 to $1.5+ M. Achieved 20+% swing in profit performance by aligning the business with the marketplace and managing with financial discipline. Delivered as high as 55+% annual growth.
  • EarthWeb
    Manager of E-Commerce, 1998 - 2000
    Negotiated buyout of website to third party after multi-million dollar sales growth. Established business relationships with software vendors to digitally deliver products. Managed customer service, marketing, and content management staff.
  • MicroWarehouse
    E-Commerce Producer, 1996 - 1998
    Developed vendor micro-sites. Assisted with redesign and transition of main site from static to dynamic content.
  • CGI Group
    Creative Marketing Assistant, 1993 - 1996
    Developed marketing materials for business conventions and corporate product promotions.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Jersey City, NJ
Contact Information
Work
Phone
800-641-9157
Email
Story
Tagline
“Education is no substitute for intelligence.” ― Frank Herbert
Introduction
I started my career at the dawn of the Internet age producing websites for Fortune 500 companies. In 2007, I founded Halyard Consulting, with a simple formula for my client’s success:

Great Content + A Search Engine Friendly Website + Social Media = Success

I bring a wealth of knowledge and experience to the marketing challenges of each client. Through my determination and devotion to excellence, I've helped numerous businesses achieve results others could only dream.
Skills
  • Optimization & Social Media Management
  • Competitive & Strategic Analysis
  • Email & Loyalty Marketing
  • Content & PR Marketing 
  • Architecture & Design
  • Security & Testing
Bragging rights
Speaker: PubCon, Search Marketing Expo (SMX), Affiliate Summit, Little Rock Tech Fest, and WordCamp
Education
  • Fairleigh Dickinson University
    Masters of Business Administration, 2001 - 2005
    MBA in Entrepreneurship
  • The College of New Rochelle
    Masters of Science, 1998 - 2001
    MS in Computer Illustration
  • Ringling School of Art and Design
    Bachelors Degree of Fine Art, 1989 - 1993
    BFA in Graphic Design & Photography
Basic Information
Gender
Male
I love this place. I can't get enough of it. A friend of mine introduced me to this place and now I bring everyone here. Friday and Saturday night are the most fun as they have a guy who plays piano and sings old songs like Sinatra. The food is awesome. The Buffalo Calamari is so much fun and when that isn't on the specials list you have to try the spicy calamari. I think it's called the Sicilian Calamari but I'm not 100% sure. If you're in the mood for pizza ask the waitress and she'll get you the pizza specials menu which includes appetizer and pitch of soda/beer. Hopefully they haven't discontinued that cause it was awesome. This is old style Bayonne Italian. So if you're a snotty newbie bridge and tunnel person this place isn't for you.
• • •
Food: ExcellentDecor: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
1 review
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