President, 2007 - present
Halyard Consulting was founded in 2007 when owner Jonathan Goodman recognized the difficulties small businesses had gaining top positions in the search engines. Since then our focus has been to improve the search rankings of businesses with geographically specific customers.
Suburban Propane Partners, L.P.
Manager of E-Commerce, 2000 - 2006
Grew sales from $0 to $1.5+ M. Achieved 20+% swing in profit performance by aligning the business with the marketplace and managing with financial discipline. Delivered as high as 55+% annual growth.
Manager of E-Commerce, 1998 - 2000
Negotiated buyout of website to third party after multi-million dollar sales growth. Established business relationships with software vendors to digitally deliver products. Managed customer service, marketing, and content management staff.
E-Commerce Producer, 1996 - 1998
Developed vendor micro-sites. Assisted with redesign and transition of main site from static to dynamic content.
Creative Marketing Assistant, 1993 - 1996
Developed marketing materials for business conventions and corporate product promotions.