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Jonathan Crossfield
Works at Self Employed
Lives in Sydney, Australia
706 followers|19,948 views
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Great piece from +Sarah Mitchell on why marketers shouldn't allow sales to drive, or even control, marketing.
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How many 'social media gurus' does it take to change a lightbulb? The answer is in my latest column for CCO Magazine, now online.
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My latest article for Cirrus Media on what to look for when seeking out writers for your marketing content.
The internet and an increasing demand for online content of every stripe has spawned a huge industry with many competing disciplines. Copywriters, bloggers and journalists all spruik their professional writing capabilities. But who should be producing your content marketing efforts?
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+Jonathan Crossfield An interesting topic, I've archived this to read tonight. Thanks for the post.
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I ponder the local Content Marketing scene in this piece for +Cirrus Media Australia, prior to Content Marketing World Sydney in two weeks.
It’s been a few years since I first heard the term “content marketer”, about five seconds before the term was applied to me. “Wow, so that’s what I’ve been doing all these years,” I thought.
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Got a full article devoted to that topic coming up shortly. ;-)
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Jonathan Crossfield

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Looks like my recent article, from a seemingly throwaway question posed by +Joe Pulizzi , has sparked a rich seam of discussion.
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Jonathan Crossfield

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My latest post for Cirrus Media remembers how I struggled with Meccano and Airfix kits at Christmas as a boy while trying to shoehorn in a point about modern content marketing. ;-)
Content marketing works. Many, many businesses have created amazing things using exactly the same resources and challenged by exactly the same pressures as the rest of us.
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Yeah, like I would ever write a traditional follow-up post to Content Marketing World. Far more fun to focus on one thing and have a rant, right?
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Ah yes, I'm running a new more advanced content marketing workshop this May in Sydney. Come on down!
 
Develop an integrated and holistic approach to content+search+social to attract, engage and convert. Attend the Optimised Content Marketing Workshop running in Sydney on the 20th of May 2014. Limited to only 20 participants. Register now! www.optimisedcontentmarketing.com #contentmarketing   #contentstrategy  
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Just posted a rant about too many 'meh' marketing blogs over at +Cirrus Media Australia. What do you think? Should marketers stop treating blogs like a content marketing silver bullet?
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Thanks, +Sarah Mitchell and +Jonathan Crossfield. I hope you find it handy. I ran a session for the PRIA today. It was on social media with pictures, not media releases but the PRs and I swapped stories and there were definitely some in there who hate being asked to send news-free releases, too. Here's to the good guys :) 
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“Many of us treat the worldwide web like the Ohio web or the American English web. Marketers are overwhelmed and unprepared to produce content for a global audience.”  +Sarah Mitchell writes on an extremely overlooked topic that is only going to increase in importance.
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People
Have him in circles
706 people
Greg Brine's profile photo
Angus Kidman's profile photo
Nathan Statz's profile photo
Desolie Page's profile photo
Work
Occupation
Writer, Content Marketer
Employment
  • Self Employed
    Content Marketing Consultant & Writer, 2012 - present
  • Ninefold
    Community Manager, 2010 - 2012
  • Netregistry
    Writer, Content Manager, 2007 - 2010
  • IPC Employment
    Office Manager, 2004 - 2007
  • The Salvation Army Employment Plus
    Senior Employment Consultant, 2001 - 2004
  • Jobfind
    Senior Employment Consultant, 2000 - 2001
  • Employment national
    1998 - 2000
  • Level One Nightclub
    1994 - 1998
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
Storyteller, writer and content marketer, fighting a constant battle with Mr Pickles the cat for the keyboa^cdf9786afvno87uuuuuuuuuuu
Introduction
The name's Crossfield. Jonathan Crossfield. Known widely online as Kimota! Content marketer, digital communications strategist and ruthless word wrangler. Some folk say I rant a lot, but someone's gotta put the rest of you straight!  

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Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sydney, Australia
Previously
Stockport, England - Heaton Moore, England - Handforth, England - Gosford, Australia - Parramatta, Australia
Jonathan Crossfield's +1's are the things they like, agree with, or want to recommend.
Why the Last Thing You Want is a Sales-Driven Organisation | Global Copy...
www.globalcopywriting.com

Are you sales-driven company? That's a big problem. The last thing you want is your sales department setting the agenda for content marketin

A content strategy isn’t just for Christmas
blog.cirrusmedia.com.au

Content marketing works. Many, many businesses have created amazing things using exactly the same resources and challenged by exactly the sa

Is Content Marketing Lost in Translation?
www.jonathancrossfield.com

One theme that cropped up again and again at this year's Sydney Content Marketing World was how marketers need to understand their audience—

Why content marketing needs journalists
blog.cirrusmedia.com.au

The internet and an increasing demand for online content of every stripe has spawned a huge industry with many competing disciplines. Copywr

The myth of brand awareness
blog.cirrusmedia.com.au

According to a recent report by the Content Marketing Institute and ADMA, 79 per cent of Australian marketers claim ‘brand awareness’ as a k

Maslow’s Hammer and why it’s time to smash your marketing silos
blog.cirrusmedia.com.au

In the 1960s, psychologist Abraham Maslow famously said, “it is tempting, if the only tool you have is a hammer, to treat everything as if i

Post Dating: Is your content timeless or dated? | Content Marketing
www.jonathancrossfield.com

Do dates on blog posts limit their ability to become evergreen? Or can you use dates on your content to reinforce relevance? Learn why 'post

Is your social media strategy headed for DISASTER? | The Copy Detective
www.copywritematters.com.au

If your social media marketing strategy relies on one platform, or even a few platforms, you could be headed for DISASTER. Learn how to avoi

Rules for Freelancers
www.incidentalcomics.com

This is the second of a set of comics I drew for Red Lemon Club, a site with articles and resources for creative professionals started by il

Webinar: 10 Content Marketing Tips from the Nightclub Dancefloor | Jonat...
www.jonathancrossfield.com

My presentation at Content Marketing World Sydney has been popular enough for the Content Marketing Institute to ask for an encore as a free

Delimiter
plus.google.com

Just Australia. Just technology.

Kred - Measurable Influence
kred.ly

A brand new way to measure Influence and Outreach. We all have Kred Somewhere.

Twitter
market.android.com

Official Twitter app for Android. Follow your interests: instant updates from your friends, industry experts, favorite celebrities, and what

Gmail: Email from Google
mail.google.com

7+ GB of storage, less spam, and mobile access. is email that's intuitive, efficient, and useful. And maybe even fun.

How Social Media and Smartphones Breed a Petri Dish of Negativity
www.convinceandconvert.com

Social Media is for Haters. Always-on Internet access has reduced complaint barriers, resulting in widespread increases in customer negativi

QR Codes and Why They Suck
uk.queryclick.com

Alex explores his sheer dismay at the apparent increase in QR code usage and explains why ultimately, they're a bad idea.

Google Adds Friend Annotations to the +1 Button
mashable.com

Google is making the +1 Button more social with the addition of friend annotations.

Russell Brand on Margaret Thatcher: 'I always felt sorry for her children'
www.guardian.co.uk

The actor and comedian recalls a bizarre recent encounter with the Iron Lady, and how it prompted him to think about growing up under the mo