Cover photo
Jonathan Crossfield
Works at Self Employed
Lives in Sydney, Australia
707 followers|19,762 views


How many 'social media gurus' does it take to change a lightbulb? The answer is in my latest column for CCO Magazine, now online.
Add a comment...
My latest article for Cirrus Media on what to look for when seeking out writers for your marketing content.
The internet and an increasing demand for online content of every stripe has spawned a huge industry with many competing disciplines. Copywriters, bloggers and journalists all spruik their professional writing capabilities. But who should be producing your content marketing efforts?
Ray Welling's profile photoChris Sutton's profile photo
+Jonathan Crossfield An interesting topic, I've archived this to read tonight. Thanks for the post.
Add a comment...
I ponder the local Content Marketing scene in this piece for +Cirrus Media Australia, prior to Content Marketing World Sydney in two weeks.
It’s been a few years since I first heard the term “content marketer”, about five seconds before the term was applied to me. “Wow, so that’s what I’ve been doing all these years,” I thought.
Jonathan Crossfield's profile photoStuart Ridley's profile photo
Got a full article devoted to that topic coming up shortly. ;-)
Add a comment...

Jonathan Crossfield

Shared publicly  - 
Looks like my recent article, from a seemingly throwaway question posed by +Joe Pulizzi , has sparked a rich seam of discussion.
Add a comment...

Jonathan Crossfield

Shared publicly  - 
The CMI invited me to revise my recent article on whether to date blog posts for their website. Now contains extra +Ian Lyons  for added nutrition.

Oh, and more than a few groan-worthy date puns, cause that's how I roll.
Add a comment...
Have him in circles
707 people
Paul Warren's profile photo
Jessica Tucci's profile photo
Angus Kidman's profile photo
Antoine Houdaille's profile photo
Anna Butler's profile photo
Yeah, like I would ever write a traditional follow-up post to Content Marketing World. Far more fun to focus on one thing and have a rant, right?
Add a comment...
Ah yes, I'm running a new more advanced content marketing workshop this May in Sydney. Come on down!
Develop an integrated and holistic approach to content+search+social to attract, engage and convert. Attend the Optimised Content Marketing Workshop running in Sydney on the 20th of May 2014. Limited to only 20 participants. Register now! #contentmarketing   #contentstrategy  
Add a comment...
Just posted a rant about too many 'meh' marketing blogs over at +Cirrus Media Australia. What do you think? Should marketers stop treating blogs like a content marketing silver bullet?
Jonathan Crossfield's profile photoSarah Mitchell's profile photoStargazer Digital's profile photoSteven Lewis's profile photo
Thanks, +Sarah Mitchell and +Jonathan Crossfield. I hope you find it handy. I ran a session for the PRIA today. It was on social media with pictures, not media releases but the PRs and I swapped stories and there were definitely some in there who hate being asked to send news-free releases, too. Here's to the good guys :) 
Add a comment...

Jonathan Crossfield

Shared publicly  - 
“Many of us treat the worldwide web like the Ohio web or the American English web. Marketers are overwhelmed and unprepared to produce content for a global audience.”  +Sarah Mitchell writes on an extremely overlooked topic that is only going to increase in importance.
Add a comment...

Jonathan Crossfield

Shared publicly  - 
"I heartily endorse this event or product"
Know a small-biz owner who wants to understand SEO? Without all the fluff and trickery? Tell them to check out +Kate Toon's new SEO course. I know she knows her stuff 'cos she knocked me off the top spot for "copywriter". Bitch.
Glenn Murray's profile photo
LOL. Oh man, that's worth gold, right there, +Jonathan Crossfield!
Add a comment...
Have him in circles
707 people
Paul Warren's profile photo
Jessica Tucci's profile photo
Angus Kidman's profile photo
Antoine Houdaille's profile photo
Anna Butler's profile photo
Writer, Content Marketer
  • Self Employed
    Content Marketing Consultant & Writer, 2012 - present
  • Ninefold
    Community Manager, 2010 - 2012
  • Netregistry
    Writer, Content Manager, 2007 - 2010
  • IPC Employment
    Office Manager, 2004 - 2007
  • The Salvation Army Employment Plus
    Senior Employment Consultant, 2001 - 2004
  • Jobfind
    Senior Employment Consultant, 2000 - 2001
  • Employment national
    1998 - 2000
  • Level One Nightclub
    1994 - 1998
Basic Information
Storyteller, writer and content marketer, fighting a constant battle with Mr Pickles the cat for the keyboa^cdf9786afvno87uuuuuuuuuuu
The name's Crossfield. Jonathan Crossfield. Known widely online as Kimota! Content marketer, digital communications strategist and ruthless word wrangler. Some folk say I rant a lot, but someone's gotta put the rest of you straight!  

Read more.

Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Sydney, Australia
Stockport, England - Heaton Moore, England - Handforth, England - Gosford, Australia - Parramatta, Australia
Jonathan Crossfield's +1's are the things they like, agree with, or want to recommend.
Is Content Marketing Lost in Translation?

One theme that cropped up again and again at this year's Sydney Content Marketing World was how marketers need to understand their audience—

Why content marketing needs journalists

The internet and an increasing demand for online content of every stripe has spawned a huge industry with many competing disciplines. Copywr

The myth of brand awareness

According to a recent report by the Content Marketing Institute and ADMA, 79 per cent of Australian marketers claim ‘brand awareness’ as a k

Maslow’s Hammer and why it’s time to smash your marketing silos

In the 1960s, psychologist Abraham Maslow famously said, “it is tempting, if the only tool you have is a hammer, to treat everything as if i

Post Dating: Is your content timeless or dated? | Content Marketing

Do dates on blog posts limit their ability to become evergreen? Or can you use dates on your content to reinforce relevance? Learn why 'post

Is your social media strategy headed for DISASTER? | The Copy Detective

If your social media marketing strategy relies on one platform, or even a few platforms, you could be headed for DISASTER. Learn how to avoi

Rules for Freelancers

This is the second of a set of comics I drew for Red Lemon Club, a site with articles and resources for creative professionals started by il

Webinar: 10 Content Marketing Tips from the Nightclub Dancefloor | Jonat...

My presentation at Content Marketing World Sydney has been popular enough for the Content Marketing Institute to ask for an encore as a free


Just Australia. Just technology.

Kred - Measurable Influence

A brand new way to measure Influence and Outreach. We all have Kred Somewhere.


Official Twitter app for Android. Follow your interests: instant updates from your friends, industry experts, favorite celebrities, and what

Gmail: Email from Google

7+ GB of storage, less spam, and mobile access. is email that's intuitive, efficient, and useful. And maybe even fun.

How Social Media and Smartphones Breed a Petri Dish of Negativity

Social Media is for Haters. Always-on Internet access has reduced complaint barriers, resulting in widespread increases in customer negativi

QR Codes and Why They Suck

Alex explores his sheer dismay at the apparent increase in QR code usage and explains why ultimately, they're a bad idea.

Google Adds Friend Annotations to the +1 Button

Google is making the +1 Button more social with the addition of friend annotations.

Russell Brand on Margaret Thatcher: 'I always felt sorry for her children'

The actor and comedian recalls a bizarre recent encounter with the Iron Lady, and how it prompted him to think about growing up under the mo

Creativity, not content, is king | Content Marketing | Atomik Soapbox

The last decade belonged to technology; SEO, social media, etc. The next ten belong to content marketing strategy. Creativity is back.