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Peter Senge in "The Fifth Discipline" said that, “[a]t its simplest, a shared vision is the answer to the question, ‘What do we want to create?’”

As facilitators helping business and delivery stakeholders reach that "shared vision", effective use of visual models is a critical skill for the successful business analyst:

"Visuals act as metaphors for our life situations, our goals, our hopes, our dreams, and our ideas. People tend to think in patterns, which are how we organize, create, and execute processes, i.e., how we get from here to there successfully. Patterns are most easily understood visually!" - Dean Meyers
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