Old but still relevant Q&A time with Steve Jobs, 1997 WWDC.1997 WWDC Fireside Chat with Steve Jobs
Some answers I found interesting:
"Focusing is about to say 'no'"
"At microcosmic level it may have sense, but at a macro-cosmic level, it doesn't. The total should be more than the sum of all the parts
. We rejected it as the total was less than the sum of all the parts."
"The best product is the one that the creators and their friends want to use"
"We don't need to spend money telling people we are back. Instead, we need journalists to tell people we are back. Say we buy NYTimes page 8 to tell people Apple is great, but in page 1 a journalist tell people this is not true. Who will people believe?"