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Kingsford's Mobile Fail
Cool! For grilling tips and tricks I just scan the QR Code (only it's actually a data matrix code), only to find out my works-for-everything-else scanner app sees it as a string of meaningless digits. On the back of the bag are details about how I only need to download a special scanner app, and then scan the QR code (again) and "get ready for grilling." As if I'm really going to do all that.

This is a classic case of the marketing team getting sucked in by the functionality of the technology, and not having been guided through what the user experience will be. Had this been a real standard QR code it would have worked with any scanner, and could have been a great success, but instead they were suckered into the proprietary junk.

I don't blame you, Kingsford, because this is new territory for most marketers. I blame the people who sold you on the wrong technology. At least you could have included an SMS option (which would have worked on any phone).
Kelly McIvor's profile photo
Using the pic you posted I just tried scanning with i-nigma scanner and Google Goggles. Both scanned just fine but the data provided in the proprietary code couldn't be processed. I then downloaded the suggested scanner from (an AT&T product, BTW) and that scanner didn't even recognize the code. Mwah, mwah..
Fwiw. I was trying to scan the uploaded image. Scanning the code on the bag worked flawlessly with the AT&T app. Fast, too.
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