Learn how to:
- Develop relationships with prospects before they enter your database
- Gather social data about prospects and leads
- Support the sales cycle through social
- Leverage social tools like social sign-on, polling/voting, and sweepstakes
- Deepen and expand relationships with existing customers, turning customers into advocates
- Prove that your social marketing is worth the investment
"The slope of the curve represents the marginal return. If you have any program that is at a place on the curve that is steeper than another, then you can maximize total return by taking investment out of the less effective program and putting into the program that is at the steeper part of the curve " http://buff.ly/19XPGdA
Get everything you know about generating more leads across all of your channels with Marketo's brand new Definitive Guide to Lead Generation!
Are you signed up? April 7-9, 2014 – San Francisco, Moscone Center
- New Marketo secret sauce post, by Phillip Chen.
- MarketoB2B Marketing, 2005 - present
- EpiphanyVice President, 1999 - 2005
- Exchange PartnersConsultant, 1995 - 1997
Jon is VP Marketing and co-founder at Marketo. He explores everything from lead nurturing and social media to marketing ROI and revenue performance management in Marketo's popular blog, Modern B2B Marketing, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
- StanfordMBA, 1997 - 1999
- HarvardPhysics, 1990 - 1994
- HomesteadHigh School, 1986 - 1990
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