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Jon Loomer
Works at Jon Loomer Digital
Attended Cornell College
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Jon Loomer

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Pretty big development. You can now create Lookalike Audiences of (target users similar to) your fans, website visitors, mobile app users (based on actions) and conversion pixels. Pretty awesome!
Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more...
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Jon Loomer

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Nope, it's not the burying of tabs, which I don't think is a particularly big deal.

Here's an overview of all changes along with the one that I think makes the biggest, positive impact...
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Guess you are right on the traffic driving effect, but the tabs looked nice. I'll misses them! 
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What are the differences between the three levels? How does this impact your current advertising? How should you use this going forward?

Those are great questions (I ask myself, of course). Answers here...
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Jon Loomer

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Whether it's text updates, photos, hashtags or the latest update or feature that impacts the News Feed, we always seem to screw it up... don't we?
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Awesome +Jon Loomer - a lot of golden nuggets that hopefully awaken a lot of us marketers!
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Jon Loomer

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You should be constantly growing your fan base, email list and website traffic. The bigger these audiences get, the less you should rely on interest targeting. Here's my list...
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Glad to know you are on G+ too +Jon Loomer . You are my Go To Person for anything FB. Thumbs up to you and keep up the good works.
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Are you using the new Facebook campaign structure? Here's a complete step-by-step guide, including both a written and video tutorial -- and a real-world example of how I'm using it!
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Jon Loomer

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So if Facebook is forcing brands to pay to reach the News Feed, how do you explain these results??
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I like to use the Pubcast to talk about things I don't otherwise write about -- topics beyond Facebook marketing. Today I focused on the balance of work and life.

It seems fashionable -- noble even -- to overwork these days at the expense of a personal life. I completely disagree with the approach and think it's time we stop making ourselves feel guilty for actually enjoying our evenings and weekends.

Pop a bottle. Enjoy...
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There is lots of confusion regarding Facebook Insights terms. No more...
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As always +Jon Loomer - sterling work!
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Jon Loomer

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My latest video blog is out! I often hear people say you can't sell on Facebook. Sure you can. You're just doing it wrong!
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+Jon Loomer knows his stuff!
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People
Have him in circles
2,310 people
Work
Occupation
Founder, Owner of Jon Loomer Digital
Employment
  • Jon Loomer Digital
    Facebook, Social Media and Digital Marketing Consultant, 2011 - present
  • American Cancer Society
    VP of Strategic Marketing, 2009 - 2011
  • National Basketball Association
    Senior Manager, Fantasy Games, 2005 - 2008
  • Rotohog
    Director of Product, 2008 - 2009
Basic Information
Gender
Male
Story
Tagline
Digital marketing and social media professional | Jon Loomer Digital Founder
Introduction
Brewers fan, father of three boys. Founder of Jon Loomer Digital, a Facebook, social media and digital marketing consulting company. "Social Media That Makes A Difference!"
Education
  • Cornell College
    Philosophy, 2003 - 2007