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Jon Loomer
Works at Jon Loomer Digital
Attended Cornell College
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Jon Loomer

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I'm experimenting this week... The Social Media Pubcast is now available via video!

Join Andrew Foxwell and me as we talk about the following:

• Time management
• How entrepreneurs earn time off
• Facebook's latest algorithm update
• Is organic reach REALLY down to 2.6%?
• Is there a Facebook ads bubble?

Sit back... and ENJOY!

#facebookads   #entrepreneur   #entrepreneurship   #marketing   #marketingtips  
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Daz Thornton ('Dr' Daz)'s profile photoSteph Merkle's profile photoBill Bean's profile photo
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I greatly appreciated how you broke down the whole 2.6% organic reach issue (small pages vs big pages). Was kind of obvious after you explained the various dynamics, just wasn't obvious enough for me to think about it before you explained it...so thanks!
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Jon Loomer

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I know there are a lot of podcasters struggling with ways to promote their podcast to get more listens. Here's the process that I use!

#podcasting #podcast
Driving podcast episode downloads in iTunes and Stitcher can be a challenge. But here's a process that you can use to do just that using Facebook ads.
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debbie debra's profile photoEamonn O'Brien's profile photoKhulekani Zwane's profile photo
 
Fabulous share +Jon Loomer I hadn't considered experimenting with FB ads for my podcasts to date...But, I will now!
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Jon Loomer

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Was deleting their page really necessary? Lots to dig into here...
The popular website Copyblogger recently made noise by deleting its Facebook page. Was it the right decision, and what else could they have done?
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Bible Pathway Adventures's profile photoMaxim Salnikov's profile photoIrfan Ahmad's profile photoCaleb Rule's profile photo
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Agree wholeheartedly with this perspective. As point person for a research University's social media (until recently, when I shifted to our web team), we had to have dynamic and VISUAL and engaging content to keep our ~10,000 fans coming back. Not photos-on-every-post-to-game-the-system stuff (though sometimes we did), but many photo galleries, etc.

And usually taking the minute or two to adequately respond to people.

I'm amazed how many big brands on Facebook have little interaction - missing the entire point of "social" in social media.

Great research throughout, +Jon Loomer. I enjoyed reading!
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Pretty big development. You can now create Lookalike Audiences of (target users similar to) your fans, website visitors, mobile app users (based on actions) and conversion pixels. Pretty awesome!
Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more...
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Ganesh Kumar's profile photoKathy Hogeveen's profile photoGertrude Gilbert's profile photo
 
Face book.
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Jon Loomer

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Nope, it's not the burying of tabs, which I don't think is a particularly big deal.

Here's an overview of all changes along with the one that I think makes the biggest, positive impact...
Facebook has redesigned the page timeline, and there's one very minor change that could make the biggest, positive impact.
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Vincent Velema's profile photoKonrad Sanders's profile photoGrow To Win Marketing's profile photo
 
Guess you are right on the traffic driving effect, but the tabs looked nice. I'll misses them! 
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Jon Loomer

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I like to use the Pubcast to talk about things I don't otherwise write about -- topics beyond Facebook marketing. Today I focused on the balance of work and life.

It seems fashionable -- noble even -- to overwork these days at the expense of a personal life. I completely disagree with the approach and think it's time we stop making ourselves feel guilty for actually enjoying our evenings and weekends.

Pop a bottle. Enjoy...
Pull up to the virtual pub to discuss a reasonable work-life balance, the new Facebook ad campaign structure, Facebook page tagging and more...
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Jon Loomer

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Jon and Andrew experiment with adding a video option for the Pubcast. Grab a beer and join them!
This Hangout On Air is hosted by Jon Loomer. The live video broadcast will begin soon.
Q&A
Preview
Live
Social Media Pubcast with Andrew Foxwell (4/22/15)
Wed, April 22, 12:40 PM
Hangouts On Air - Broadcast for free

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Jon Loomer

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Lots of controversy surrounding this latest announcement. I've heard arguments from both sides: 1) Those repeating the same anger about being forced to reach their fans, and 2) Those saying that the user is king and promotional organic posts were crap anyway. You may be surprised I fall somewhat in the middle, though not that close to #1.

What do you think?

#facebookads   #facebookadvertising   #facebookmarketing  
Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...
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Darlene Karpaski's profile photoBrandon Schaefer's profile photoInkling About Design's profile photoJeannine Orzechowski's profile photo
 
Great article, Jon. It really sums up the new wild west of marketing on FB. I get some of the reasoning but the fall out for small business owners is huge. Thanks for always keeping us in the loop!
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So often we start in the wrong place here, asking what the budget should be without first establishing the goals.

Here is the process I follow and I recommend for determining ads budgeting...
Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here's a process to get it right.
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Stephanie Alexander Milliman's profile photoSocial Power's profile photoUTrade Studios's profile photoTracy Heikel's profile photo
2 comments
 
FB ads in most case provide higher conversions for clients than Google adwords. Nicely done. You should share your FB posts on Google plus more often +Jon Loomer - G+ is my preferred platform
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Are you using the new Facebook campaign structure? Here's a complete step-by-step guide, including both a written and video tutorial -- and a real-world example of how I'm using it!
Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example...
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Johanna Both's profile photoCXM Digital Marketing Group's profile photoGanesh Kumar's profile photoSocial Power's profile photo
 
Great step by step tour. Just started to dive in to FB marketing and I found it really helpful! Thanks!
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So if Facebook is forcing brands to pay to reach the News Feed, how do you explain these results??
The overwhelming sentiment from brands is that they aren't reaching the News Feeds of their fans. So how do you explain these results?
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What are the differences between the three levels? How does this impact your current advertising? How should you use this going forward?

Those are great questions (I ask myself, of course). Answers here...
Facebook has updated the advertising campaign structure to include a third level, ad sets. Here's everything you need to know...
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Have him in circles
3,464 people
Darin Campbell's profile photo
Maranda Saling's profile photo
Rosemary Smith's profile photo
Liz Olimpio's profile photo
Lee Swales's profile photo
Hyun Sang An's profile photo
Nicklas Holm Jørgensen's profile photo
Vadini Ferreira's profile photo
Doris Anne Beaulieu (Viewwithme-2)'s profile photo
Work
Occupation
Founder, Owner of Jon Loomer Digital
Employment
  • Jon Loomer Digital
    Facebook, Social Media and Digital Marketing Consultant, 2011 - present
  • American Cancer Society
    VP of Strategic Marketing, 2009 - 2011
  • National Basketball Association
    Senior Manager, Fantasy Games, 2005 - 2008
  • Rotohog
    Director of Product, 2008 - 2009
Basic Information
Gender
Male
Story
Tagline
Digital marketing and social media professional | Jon Loomer Digital Founder
Introduction
Brewers fan, father of three boys. Founder of Jon Loomer Digital, a Facebook, social media and digital marketing consulting company. "Social Media That Makes A Difference!"
Education
  • Cornell College
    Philosophy, 2003 - 2007