Agree wholeheartedly with this perspective. As point person for a research University's social media (until recently, when I shifted to our web team), we had to have dynamic and VISUAL and engaging content to keep our ~10,000 fans coming back. Not photos-on-every-post-to-game-the-system stuff (though sometimes we did), but many photo galleries, etc.
And usually taking the minute or two to adequately respond to people.
I'm amazed how many big brands on Facebook have little interaction - missing the entire point of "social" in social media.
Great research throughout, +Jon Loomer
. I enjoyed reading!