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Jon Loomer
Works at Jon Loomer Digital
Attended Cornell College
3,245 followers|160,276 views
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I know there are a lot of podcasters struggling with ways to promote their podcast to get more listens. Here's the process that I use!

#podcasting #podcast
Driving podcast episode downloads in iTunes and Stitcher can be a challenge. But here's a process that you can use to do just that using Facebook ads.
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debbie debra's profile photoEamonn O'Brien's profile photoKhulekani Zwane's profile photo
 
Fabulous share +Jon Loomer I hadn't considered experimenting with FB ads for my podcasts to date...But, I will now!
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Was deleting their page really necessary? Lots to dig into here...
The popular website Copyblogger recently made noise by deleting its Facebook page. Was it the right decision, and what else could they have done?
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Bible Pathway Adventures's profile photoMaxim Salnikov's profile photoIrfan Ahmad's profile photoCaleb Rule's profile photo
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Agree wholeheartedly with this perspective. As point person for a research University's social media (until recently, when I shifted to our web team), we had to have dynamic and VISUAL and engaging content to keep our ~10,000 fans coming back. Not photos-on-every-post-to-game-the-system stuff (though sometimes we did), but many photo galleries, etc.

And usually taking the minute or two to adequately respond to people.

I'm amazed how many big brands on Facebook have little interaction - missing the entire point of "social" in social media.

Great research throughout, +Jon Loomer. I enjoyed reading!
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Pretty big development. You can now create Lookalike Audiences of (target users similar to) your fans, website visitors, mobile app users (based on actions) and conversion pixels. Pretty awesome!
Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more...
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Ganesh Kumar's profile photoKathy Hogeveen's profile photoGertrude Gilbert's profile photo
 
Face book.
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Nope, it's not the burying of tabs, which I don't think is a particularly big deal.

Here's an overview of all changes along with the one that I think makes the biggest, positive impact...
Facebook has redesigned the page timeline, and there's one very minor change that could make the biggest, positive impact.
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Guess you are right on the traffic driving effect, but the tabs looked nice. I'll misses them! 
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What are the differences between the three levels? How does this impact your current advertising? How should you use this going forward?

Those are great questions (I ask myself, of course). Answers here...
Facebook has updated the advertising campaign structure to include a third level, ad sets. Here's everything you need to know...
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There is lots of confusion regarding Facebook Insights terms. No more...
Every important Facebook Insights term -- popular and obscure -- in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.
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Steve Mullen's profile photoEmeric Ernoult's profile photo
 
As always +Jon Loomer - sterling work!
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Lots of controversy surrounding this latest announcement. I've heard arguments from both sides: 1) Those repeating the same anger about being forced to reach their fans, and 2) Those saying that the user is king and promotional organic posts were crap anyway. You may be surprised I fall somewhat in the middle, though not that close to #1.

What do you think?

#facebookads   #facebookadvertising   #facebookmarketing  
Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...
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So often we start in the wrong place here, asking what the budget should be without first establishing the goals.

Here is the process I follow and I recommend for determining ads budgeting...
Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here's a process to get it right.
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Stephanie Alexander Milliman's profile photoSocial Power's profile photoUTrade Studios's profile photoTracy Heikel's profile photo
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FB ads in most case provide higher conversions for clients than Google adwords. Nicely done. You should share your FB posts on Google plus more often +Jon Loomer - G+ is my preferred platform
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Are you using the new Facebook campaign structure? Here's a complete step-by-step guide, including both a written and video tutorial -- and a real-world example of how I'm using it!
Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example...
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Johanna Both's profile photoCXM Digital Marketing Group's profile photoGanesh Kumar's profile photoSocial Power's profile photo
 
Great step by step tour. Just started to dive in to FB marketing and I found it really helpful! Thanks!
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So if Facebook is forcing brands to pay to reach the News Feed, how do you explain these results??
The overwhelming sentiment from brands is that they aren't reaching the News Feeds of their fans. So how do you explain these results?
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I like to use the Pubcast to talk about things I don't otherwise write about -- topics beyond Facebook marketing. Today I focused on the balance of work and life.

It seems fashionable -- noble even -- to overwork these days at the expense of a personal life. I completely disagree with the approach and think it's time we stop making ourselves feel guilty for actually enjoying our evenings and weekends.

Pop a bottle. Enjoy...
Pull up to the virtual pub to discuss a reasonable work-life balance, the new Facebook ad campaign structure, Facebook page tagging and more...
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Whether it's text updates, photos, hashtags or the latest update or feature that impacts the News Feed, we always seem to screw it up... don't we?
News Flash: Facebook released a new feature and bad marketers will find a way to completely screw it up. Time for a rant...
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iSushman Consulting Group's profile photoCreagh Tucker's profile photoChris Fohlin's profile photoCarwashLive's profile photo
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Awesome +Jon Loomer - a lot of golden nuggets that hopefully awaken a lot of us marketers!
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Have him in circles
3,245 people
LeadSquared's profile photo
Amy Fisher's profile photo
Site Guru's profile photo
João Paulo Motta Fonseca's profile photo
Eileen Connolly Norton's profile photo
Clarence Little's profile photo
Sameer Khan's profile photo
Paula Twitty Bushman's profile photo
Laurie S Hurley's profile photo
Work
Occupation
Founder, Owner of Jon Loomer Digital
Employment
  • Jon Loomer Digital
    Facebook, Social Media and Digital Marketing Consultant, 2011 - present
  • American Cancer Society
    VP of Strategic Marketing, 2009 - 2011
  • National Basketball Association
    Senior Manager, Fantasy Games, 2005 - 2008
  • Rotohog
    Director of Product, 2008 - 2009
Basic Information
Gender
Male
Story
Tagline
Digital marketing and social media professional | Jon Loomer Digital Founder
Introduction
Brewers fan, father of three boys. Founder of Jon Loomer Digital, a Facebook, social media and digital marketing consulting company. "Social Media That Makes A Difference!"
Education
  • Cornell College
    Philosophy, 2003 - 2007