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Jon Diorio
Works at Google
Lives in San Francisco, CA
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Jon Diorio

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#AdWords friends who use #Salesforce, we are excited to announce that AdWords Conversion Import for Salesforce.com is now available to all advertisers.
 
AdWords Conversion Import for Salesforce is now available to all advertisers.

In June, we introduced AdWords Conversion Import for Salesforce http://goo.gl/7f1wrq, a solution to help measure the value of your AdWords offline conversions, without the need to manually reconcile your AdWords and customer relationship management (CRM) data. Starting today, AdWords Conversion Import for Salesforce is available to all advertisers: http://goo.gl/A9tlL4

Peninsula, an early adopter of AdWords Conversion Import for Salesforce, saw an 11% decrease in cost per lead and says, “We now have the ability to easily see the keywords that drive qualified leads. This has allowed us to concentrate efforts in the right areas and make better use of our budget.” Learn more about how Peninsula used AdWords Conversion Import for Salesforce to improve ROI across their AdWords ad campaigns: https://goo.gl/Xob2LL.
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Jon Diorio

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#AdWords friends... I'm terribly excited to say that Campaign Groups and Performance Targets has launched. If you want to reduce the amount of time you spend monitoring and tracking performance against your goals, do go check it out.

https://adwords.googleblog.com/2016/09/track-your-goals-with-campaign-groups.html
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Jon Diorio

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#AdWords  friends... I'm excited to announce that advertisers running display network campaigns can now use Drafts & Experiments (https://support.google.com/adwords/answer/6318732) to test changes to their campaigns.
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Jon Diorio

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#AdWords #VideoAds friends... all video metrics are now available in the AdWords Report Editor.
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Jon Diorio

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#AdWords  Shopping Ads friends... In case you missed it... Shopping attributes like brand or product type are now available in the AdWords Report Editor. 
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Jon Diorio

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#AdWords friends... I'm thrilled to announce the launch of our new campaign testing solution, Drafts & Experiments! 
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Joshua Leibner's profile photo
 
+Jon Diorio it was great to be part of the beta at Red Ventures.  It's given us the ability to test campaign settings, bidding, and targeting elements we've never been able to test before in this manner, providing much more clarity vs. time series tests.  Thanks to Pallavi and team for all of their hard work on getting this product live!
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Jon Diorio

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#AdWords friends... if you use AdWords Campaign Experiments (ACE), please note that it's time to migrate to AdWords Drafts & Experiments.
 
Earlier this year we introduced campaign drafts and experiments https://goo.gl/Xr1VLh as a powerful way to test changes to your AdWords campaigns, measure results, and apply the experiments that are working well for your business. Campaign drafts and experiments gives new features and additional flexibility that aren’t available in AdWords Campaign Experiements (ACE) [https://goo.gl/EAfpp]. To help ensure marketers use the best tool for their testing needs, we’re transitioning all advertisers to campaign drafts and experiments.

Starting the week of October 17th, 2016, new Campaign Experiments can no longer be created. Active Campaign Experiments will continue to run until February 1st, 2017. After this date, all Campaign Experiments will automatically end and all unapplied experimental changes will be removed. To prepare for this update, we recommend you end any active Campaign Experiments before February 2017 and start using campaign drafts and experiments.

You can learn more about campaign drafts and experiments in the AdWords Help Center https://goo.gl/Xr1VLh.
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Jon Diorio

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Congratulations to Austin and the Reporting team for the nice new additions to Report Editor.
 
Report Editor now includes data for labels, video, shopping, and final URLs

Previously we announced the roll out of Report Editor http://goo.gl/0Ma12w, a powerful reporting tool in AdWords that shows deeper insights with custom tables and charts. Now, Report Editor also includes data for Shopping and video campaigns, as well as labels and final URLs. You can now also easily open your Campaign, Ad group, Ad and Keyword tables by clicking “Open in Report Editor” in the download panel for fast pivoting and charting.

With these updates, you can make thoughtful comparisons like compare how ads labeled “Free shipping” perform against those with the label “20% Off.” You can also find which landing pages have the highest conversion rates and which need improvement.

We’re constantly working to improve Report Editor and will continue to add more data and features (like time comparison) over time. To learn more about how to analyze your data and find insights using Report Editor, please check out our AdWords Help Center https://goo.gl/HkzdwU.
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Jon Diorio

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#AdWords  friends... changes in quality score are coming...
 
Providing more transparent Quality Score reporting

Quality Scores https://goo.gl/ia3PFH provide an estimate of the quality of your ads and are related to how well your ads perform.

Starting the week of September 12 , 2016, you’ll start seeing null Quality Scores in AdWords when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score.

To provide more transparency, null Quality Scores will appear for new keywords, as well as keywords that lack recent click and impression data. Null Quality Scores will be excluded if you use reports or automated rules that include a filter on the Quality Score column. To show null scores, check the new "Include keywords with quality scores of ‘--’ ” option when you set up your rule or filter.

We recommend reviewing your reports, filters, rules and scripts that rely on Quality Scores before September 12th, 2016.

Learn more about Quality Score by visiting the AdWords Help Center https://goo.gl/ia3PFH.
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Seems like a good change to help us distinguish between keywords that are QS 6 because they either are too new or because they really are QS 6.
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Jon Diorio

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#AdWords  friends, I'm very excited to announce you can automatically import your offline conversions from Salesforce.com. https://adwords.googleblog.com/2016/06/introducing-adwords-conversion-import-for-salesforce.html
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Jon Diorio

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#AdWords Report Editor fans... just a heads up that we've added support for the labels cols now (e.g. 'keyword label').
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#AdWords friends... I'm thrill to announce that Custom Columns now offers support for algebraic equations. https://plus.google.com/+GoogleAds/posts/A6egVU8h5Lx
Custom columns now supports custom formulas Custom columns [https://goo.gl/M2KtjN] lets you easily create and view segmented columns for the metrics you… - AdWords - Google+
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