Over the next few weeks, we’ll be rolling out three new features to help multi-channel advertisers more easily manage their reporting and find the insights that matter most to them.
With these three new reporting features, you’ll now be able to easily
+Filter your account by campaign type +See more relevant columns +Apply column sets based on your advertising goals
These reporting improvements will be rolled out over the next few weeks to advertisers with more than one type of campaign in their account. To learn how you can start using them in your daily reporting, check out the Inside AdWords blog [http://goo.gl/mg42kc] or the Help Center [http://goo.gl/8LVoQi].
#AdWords friends... just a best practice reminder... if you want to pause your low-converting keywords, you'd be wise to check each keyword's "Click-assisted conv. / last click conv." metric first. If the number is 2 or more, then there's a chance that these low converting keywords are actually contributing to conversions on other keywords.
#AdWords friends... I'm excited to announce some improvements in data freshness. Now you will see more frequent updates to search term, geographic performance and automatic placement stats. Try checking your search terms for yesterday or today.