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Jon Diorio
Works at Google
Lives in San Francisco, CA
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Jon Diorio

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#AdWords  friends... just wanted to highlight this best practices piece.  I find most people aren't aware that they can filter the Search Terms Report.  It's a huge time saver.
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Jon Diorio

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SEM Friends... I'm teribly excited to account several enhancements to the MCC including cross-account campaign reporting. 
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Jon Diorio

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#AdWords friends... We are excited to announce the new Campaign Settings Report. Now you can more easily compare the settings and configuration of your campaigns in one simple view.

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Joshua Leibner's profile photoJon Diorio's profile photoBenjamin Mangold's profile photoAndrew Wasyluk's profile photo
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Thanks for pointing this out +Joshua Leibner. It's a bug. Please standby...
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Jon Diorio

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#AdWords  friends... if you use more than one campaign type in your account, then you should absolutely read up on our latest launch.  Congrats to +Pallavi Naresh and team!
 
Easier reporting for multiple campaign types

Over the next few weeks, we’ll be rolling out three new features to help multi-channel advertisers more easily manage their reporting and find the insights that matter most to them.

With these three new reporting features, you’ll now be able to easily 

+Filter your account by campaign type
+See more relevant columns 
+Apply column sets based on your advertising goals

These reporting improvements will be rolled out over the next few weeks to advertisers with more than one type of campaign in their account. To learn how you can start using them in your daily reporting, check out the Inside AdWords blog [http://goo.gl/mg42kc] or the Help Center [http://goo.gl/8LVoQi]. 

#reporting  
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Jon Diorio

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#AdWords friends, I'm happy to announce that it will now be easier to see what's been changing in AdWords.
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Jon Diorio

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#AdWords  friends... just a best practice reminder... if you want to pause your low-converting keywords, you'd be wise to check each keyword's "Click-assisted conv. / last click conv." metric first.  If the number is 2 or more, then there's a chance that these low converting keywords are actually contributing to conversions on other keywords.  

To learn more about this metric, please see: https://support.google.com/adwords/answer/1722023
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#AdWords friends... hot on the heels of the campaign details report (http://adwords.blogspot.com/2015/04/new-and-refreshed-reporting-tools.html) I am very excited to announce the Ad Group Details report! 
Introducing ad group details reports  Last month, we announced campaign details reports: http://goo.gl/IHcEKd - a faster, easier way to see which… - AdWords - Google+
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Jon Diorio

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Thanks to +Greg Finn and +Search Engine Land for the great piece on our newest report! 
New options will allow advertisers to see exact settings of campaigns in one location without having to hop through any hoops.
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#AdWords friends... Here's a great article by +Frederick Vallaeys of +Search Engine Land regarding Dimensions reporting. It doesn't a really nice job of capturing some valuable best practices. 
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Jon Diorio

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#AdWords  friends... I'm excited to announce some improvements in data freshness.  Now you will see more frequent updates to search term, geographic performance and automatic placement stats.  Try checking your search terms for yesterday or today.  

https://support.google.com/adwords/answer/2544985
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This is welcomed news +Jon Diorio 
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Jon Diorio

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#AdWords Friends... we are holding an informal AdWords Reporting & Analytics Meetup in #SanFrancisco on Feb 5 - come meet some of our Product Managers for drinks: http://goo.gl/vMgZfL
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Sorry Terry.  While I'd love to, I cannot comment on future development plans.
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Have him in circles
5,711 people
Paula Smith's profile photo
Harshitha harshu's profile photo
albert tsoi's profile photo
Robert Anderson's profile photo
Daniel Kraszkiewicz's profile photo
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Sasha Verhage's profile photo
David Sutton's profile photo
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AdWords Product Management (SEMs, send me a note and I'll add you to my SEM-only update circle)
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