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Jon Diorio
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Jon Diorio

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Thanks to +RKG | Rimm-Kaufman Group  for the nice overview of the #AdWords  Paid + Organic report.
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#AdWords API users... I'm excited to announce that today's API release exposes a host of new reports and report columns. Even more data is now available via the reporting API! This includes Search Funnels and Google Analytics fields in the existing reports as well as the Paid and Organic and BidGoalPerformance reports. Also, Call details report and call metric fields are now out of Beta and available to all users.
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Congrats Jon. 
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Jon Diorio

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#AdWords  friends... more good reporting and analytics news this week!
 
Device and time period segments now available for competitive metrics in Auction insights

The Auction insights report (goo.gl/u8pTLq) helps you understand how your ad performance compares with that of other advertisers. For example, you can see how your Impression share and Top of page rate compare with those of other advertisers who compete in the same auctions as you.

Starting today, you can see even more detailed metrics by segmenting your report by device type, as well as time period.  Segmenting your Auction insights data makes it easier to see where you can make the most impactful changes. 

For example, your overall impression share may be higher than your top competitors over the last 7 days. But, if you add the device segment to your report, you may see that your impression share on mobile devices is actually lagging behind some key competitors.   With this data in mind, you may decide to update your device bid adjustments to make your ads more competitive on mobile devices. 
To get started, select one of the Auction insights options from the Details menu on either the Campaigns, Ad groups, or Keywords tabs in your account.  Once there, you’ll see the Segment menu at the top of the report with options for Device as well as several different Time period options.  You can also download an Auction insights report with multiple segment types to see your competitive data at its most granular level. 

To learn more about the Auction insights report, please visit our help center (http://goo.gl/5QYMd8)
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Jon Diorio

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#AdWords  friends... I'm excited to announce the launch of conversion and device-specific data in our budding Top Movers report.  Please... we are eager to hear the feedback.

And congrats to Dan and team for the great work!
 
New conversion statistics and device-specific insights in the top movers report

Today we’re announcing improvements to the top movers report (http://goo.gl/KYDehw)  including top movers for conversions and device-specific insights. 

First, you’ll see statistics for conversions along with the current ones for cost and clicks. The addition of conversion statistics to this report can help you better locate and understand movements in your key ROI metrics. For example, a recent change made to one of your landing pages may have disproportionately impacted the conversion rate for one or more of your ad groups. With conversions in the top movers report, it will be easy for you to identify those ad groups so you can quickly address them.  

Starting today, you’ll also be able to view device-specific insights. With this data, you can: 
1) See if a particular device is the main driver of a change. If there is a big drop in conversions, for example, you can now see whether that drop was consistent across devices, so you can see if a specific device was the primary driver of that change.
2) Identify instances where big movements for devices get hidden in stable-looking totals. For example, one of your campaigns may have had a large increase in conversions on mobile devices, and at the same time, had a similar decrease in conversions on desktop devices. The top movers report surfaces these kinds of changes that you might otherwise miss, helping you make more informed choices about bid adjustments and targeting. 

 You can find the top movers report under Campaigns. Navigate to the ‘Dimensions tab, click the ‘View’ drop-down menu, and select ‘Top Movers.’ As a reminder, this report helps you identify which campaigns and ad groups have experienced the largest changes over a period of time, and which updates may have contributed to those changes.

The conversion statistics and device-specific insights we’ve added today will make it even easier for you to quickly identify significant changes across your account. We hope this allows you to spend more time making adjustments to improve account performance. 

#adwords #updates
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Jon Diorio

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A great addition to #AdWords
 
Today, we’re excited to announce the Search Funnels Attribution Modeling Tool. This tool helps you identify keywords, ad groups or campaigns which play a critical role in driving conversions, but may be undervalued using a last-click attribution model.

Consumers now interact with many different ads before converting.  Most advertisers, however, still measure the success of their online advertising on a last-click basis: giving all credit to the single ad that was clicked right before the conversion. 

We've been working to help advertisers better understand this path to purchase, with products like Search Funnels and Attribution Modeling in GA. 

Use this tool to examine five different attribution models in AdWords to better understand how different bids for undervalued keywords can help you reach customers earlier in the purchase journey, driving even more conversions. 

Learn more from this article in our Help Center: http://goo.gl/3Vba7L 

We’re working hard on attribution-related features to help you better measure the value of your AdWords advertising. Stay tuned!

#adwords
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Jon Diorio

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#AdWords friends... we are really excited to announce this.  Great work +Daniel Friedman and team!
 
Bid Simulator launches new set of columns to your keywords report tabs

Today we’re introducing a faster, simpler way for you to get keyword-level click and cost estimates from Bid Simulator for all qualifying keywords in your account.  Now, rather than generating a full Bid Simulator report one keyword at a time, you can get a snapshot view for all of your keywords at the same time by simply adding estimates for clicks and cost as optional columns in the Keywords tab.  

The new Bid Simulator columns will show you the best estimates for the additional clicks you might have received (and their associated cost) in the last 7 days if you had bid at any of the following points:

-50% lower than your base bid
-50% higher than your base bid
-300% higher than your base bid
-At your top of page bid estimate

These points help show a general range of high to low values across a broad or diverse set of keywords in your account. At a glance, these new columns can highlight which keywords may have the biggest potential to drive additional, cost-effective, traffic to your sites. You can still generate a full Bid Simulator report to get more detailed information for specific keywords.  

These new columns also unlock several opportunities that weren’t available before, like the ability to download Bid Simulator estimates across MCC-managed accounts, and to sort and filter your keywords based on their Bid Simulator estimates. You can even use Bid Simulator estimates with automated rules (http://goo.gl/ZEihdd) to save you time and effort in making important bid decisions. 
To learn more about Bid Simulator, please visit the AdWords Help Center (http://goo.gl/4Otb7i).

#updates   #adwords  

Example of Bid Simulator columns in your Keywords table
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#AdWords  friends... if you are importing offline conversions or otherwise capturing the GCLID URL parameter, here's a big HEADS UP!
 
Important changes to the Google Click ID (GCLID) character length 

If you have auto-tagging (http://goo.gl/JRzCP5) enabled, AdWords provides you with a unique ID, called a Google Click ID (GCLID), for every click that comes to your website from an AdWords ad. To track offline conversions (http://goo.gl/yaOdSc), you will need to save that ID along with whatever lead information you collect. 

We’re making important improvements that will change the length of the Google Click ID (GCLID) values. Beginning March 31, 2014, we will increase the character count for GCLIDs from 26 characters, to range in length from 25 characters to a maximum of 100 characters. 

Depending on how your team captures and stores the GCLID values, this change in length might require some script and schema changes. We recommend that you share these changes with your team as soon as possible so they can determine if they need to update any of their systems.

For more details on this change, please see the detailed blog post (http://goo.gl/q8ZU4r) from our AdWords API team.
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Congrats to the Insights team for a really valuable addition to the Top Movers report!
 
New conversion statistics and device-specific insights in the top movers report

Today we’re announcing improvements to the top movers report (http://goo.gl/KYDehw)  including top movers for conversions and device-specific insights. 

First, you’ll see statistics for conversions along with the current ones for cost and clicks. The addition of conversion statistics to this report can help you better locate and understand movements in your key ROI metrics. For example, a recent change made to one of your landing pages may have disproportionately impacted the conversion rate for one or more of your ad groups. With conversions in the top movers report, it will be easy for you to identify those ad groups so you can quickly address them.  

Starting today, you’ll also be able to view device-specific insights. With this data, you can: 
1) See if a particular device is the main driver of a change. If there is a big drop in conversions, for example, you can now see whether that drop was consistent across devices, so you can see if a specific device was the primary driver of that change.
2) Identify instances where big movements for devices get hidden in stable-looking totals. For example, one of your campaigns may have had a large increase in conversions on mobile devices, and at the same time, had a similar decrease in conversions on desktop devices. The top movers report surfaces these kinds of changes that you might otherwise miss, helping you make more informed choices about bid adjustments and targeting. 

 You can find the top movers report under Campaigns. Navigate to the ‘Dimensions tab, click the ‘View’ drop-down menu, and select ‘Top Movers.’ As a reminder, this report helps you identify which campaigns and ad groups have experienced the largest changes over a period of time, and which updates may have contributed to those changes.

The conversion statistics and device-specific insights we’ve added today will make it even easier for you to quickly identify significant changes across your account. We hope this allows you to spend more time making adjustments to improve account performance. 

#adwords #updates
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Jon Diorio

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Since my last high altitude video was received so well... check this out.  The videography, especially 15 seconds in is awesome.
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wow... this is a powerful PSA
 
This is a great example of why storytelling is so important.

You tell a story to keep the attention of your audience.  You elicit an emotion to get them to retain what you wanted them to learn.

This short video does this very well--it tells a story and elicits a strong emotion at the end.  Well done.

Striking Speeding Commercial from New Zealand!
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