Device and time period segments now available for competitive metrics in Auction insights
The Auction insights report (goo.gl/u8pTLq
) helps you understand how your ad performance compares with that of other advertisers. For example, you can see how your Impression share and Top of page rate compare with those of other advertisers who compete in the same auctions as you.
Starting today, you can see even more detailed metrics by segmenting your report by device type, as well as time period. Segmenting your Auction insights data makes it easier to see where you can make the most impactful changes.
For example, your overall impression share may be higher than your top competitors over the last 7 days. But, if you add the device segment to your report, you may see that your impression share on mobile devices is actually lagging behind some key competitors. With this data in mind, you may decide to update your device bid adjustments to make your ads more competitive on mobile devices.
To get started, select one of the Auction insights options from the Details menu on either the Campaigns, Ad groups, or Keywords tabs in your account. Once there, you’ll see the Segment menu at the top of the report with options for Device as well as several different Time period options. You can also download an Auction insights report with multiple segment types to see your competitive data at its most granular level.
To learn more about the Auction insights report, please visit our help center (http://goo.gl/5QYMd8