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Jon Diorio
5,590 followers -
AdWords Product Management (SEMs, send me a note and I'll add you to my SEM-only update circle)
AdWords Product Management (SEMs, send me a note and I'll add you to my SEM-only update circle)

5,590 followers
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#AdWords advertisers who use Google Sheets, check out our new Google AdWords Sheets add-on. No more daily copy-n-pasting of data into your sheets!
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#AdWords friends... check out this great article from @briansolis of @Forbes. Speed matters, especially in PPC. Users gravitate to the fastest user experience, so keep an eye on your competitors! https://www.forbes.com/sites/briansolis/2018/03/22/customers-are-increasingly-mobile-first-yet-mobile-websites-are-sending-visitors-away/#4c2557183e32
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#AdWords friends... I was honored to present at the
+IAB - Interactive Advertising Bureau's Mobile World Congress event. Check out the highlights to learn more about why mobile website speed matters if you want to Win on Mobile: https://www.youtube.com/watch?v=J6YeEJglOE0
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#AdWords friends... I'm really excited to say that Custom Columns have been extended to the Ads and Keyword reports!
You can now get deeper insight into the business metrics that matter most to you at the keyword and ad level with custom columns. For example, see how engaging your ads are on mobile by creating a custom column for mobile clickthrough rate (CTR). Or see which keywords are converting best on mobile by creating a custom column for mobile conversion rate.
Learn more: https://goo.gl/dgdWwP
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#AdWords friends... for those of you with complex URL structures and redirects, you can now get a much deeper understanding of your per-page performance and mobile-friendliness with this new release.
More detailed reporting for your landing page URLs

The “Landing pages” page now shows more detailed reporting for your landing page URLs to help you better diagnose performance issues. Specifically, you can now expand your ads' landing page URLs to see the different pages your customers are landing on. For example, some sites redirect clicks based on signals, like the user's browser, or parameters within the URL, like {keyword}. Learn more: https://goo.gl/wy9JC6
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#AdWords friends... I'm really excited to announce that AdWords Dashboards have launched in the new AW experience. https://adwords.googleblog.com/2017/07/get-panoramic-view-of-your-data-with.html
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#AdWords friends... landing page experience affects ad rank and pricing, so this AMP announcement is great news! https://adwords.googleblog.com/2017/09/speed-up-your-search-text-ads-with-amp.html
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#AdWords friends... we are really excited that the Report Editor now provides time comparison functionality.
You can now identify significant shifts in ad performance by comparing two date ranges in the Report Editor. Learn more: https://goo.gl/zYr8eP.
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#AdWords friends... here's a nice New AdWords Reporting 101 video...
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#AdWords friends... here's a great article on why Accelerated Mobile Pages help AdWords advertisers. It's worth the read... http://searchengineland.com/best-kept-adwords-secret-amp-landing-pages-274591
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