It is Spring..so let's get out and get Mobile.
This year we got a bit more interactive with our Mobile Hangouts on Air (HOA) activity at SXSW. Last year the equipment list had a little less in the way of Audio and Audio Boosting, but we needed to hear the people in the filmstrip of the HOAs this time around.
Special thanks to for his companionship and the great job he did as the 'cameraman' for the various broadcasts and interviews we did. This was certainly a Team Effort, so Big Kudos go out to the team of HOA hosts that were on standby - all Hangout Mastery members - to start up the HOA, as we still are not allowed to initiate HOA broadcasts from a mobile device. Maybe someday that will change, but I'm not holding my breath.
If you have not seen the videos we made, check out this video playlist http://goo.gl/wJLhTZ which includes 32 videos plus an awesome trailer video by the talented cameraman Jeff Sieh.
We will have a Public HOA discussing how this equipment was used and the processes established to make it such a dynamic success. Here is the link to the Public Wrap-Up HOA Event http://goo.gl/VIhzr3 .
There will be a Private HOA for Hangout Mastery members only one day after the Public HOA which will go much further into the nitty gritty details… you can become a member & watch that HOA live or recorded via www.bit.ly/HangoutMastery
1. Splitter: XLR Jack to Mobile Phone http://goo.gl/wBQPv
2. USB/XLR Microphone: Audio-Technica ATR2100 http://goo.gl/C89nk
3. Boostaroo 3 stereo jacks Audio Booster http://goo.gl/cV1a15
6. Portable Speaker1: iFrogz Boost http://goo.gl/HTQmF
7. Portable Speaker2: Hype Bomb Speaker http://goo.gl/sY0H6B (or Walmart)
9. Monopod: iStabilizer Monopod http://goo.gl/bAL12
10. Phone Mount: iTrek Super Mount F http://goo.gl/fvvMr
11. Portable USB Charger: Zagg SPARQ http://goo.gl/qUV5Y
Velcro 8" Strips (not shown) holds things together http://goo.gl/TgNXXl
To see a higher resolution version of this picture without the text callouts click here: http://goo.gl/kOpwR7
#MobileHOA #HOAtips #SXSWmobileHOA
See the list below for more insight.
Another lesson from the Psychological Warfare Bunker
As a result of so many people asking for a written recap covering the topics from our most recent episode of Psychological Warfare, I've decided to take action.
I've just written up a new post over at the Site Sketch 101 blog covering the 40 most powerful persuasion tactics. I'll list the tactics below, but click through to the article to read descriptions for each one. The article is an incredibly exhaustive look at persuasion tactics that can be used to get people to think, feel, and take action right now.
Lines of Appeal
1. Authority Appeals
2. Reverence Appeals
3. Tradition Appeals
4. Loyalty Appeals
5. Inevitability Appeals
6. In Group-Out Group Appeals
7. Bandwagon Appeals
8. Nostalgia Appeals
9. Self-interest Appeals
10. Glittering Generalities
12. Least of Evils
14. Plain folks or common man
17. Presenting the other side
19. Compare and Contrast
20. Compare for similarities
21. Illustrations & Narratives
22. Specific Instances
Primary Influence Tactics
25. Rewards and Punishments
29. Aversive Stimulation
30. Moral Appeal
31. Positive and Negative Self-feeling
32. Positive and Negative Altercasting
33. Positive and Negative Esteem of Others
Weapons of Influence
35. Principle of Scarcity
36. Principle of Authority
37. Principle of Social Proof
38. Principle of Liking
39. Principle of Reciprocity
40. Principle of Consistency
As you can see..I am slowly promoting the anticipation of Spring and Summer...this winter has to go.
I am a supporter of micro-businesses to small businesses and I found that some of them are unaware of the asset(s) that are within their own businesses such as their business processes, a training course, or digital product, to name a few. These are, plumbers, hair stylists, landscaper, caterers etc. who have created their job and are working in the business more that on the business.
What steps did you take to go from working primarily in your business to working more on your business?
I had a boombox and shelf system radio
..... Oh tech of the 80s/90/00s..... All the amazing things we have created in the last few years... It's really mind blowing.. :)
... If you traveled back in time to this photograph and told someone that everyone in 2014 has all this technology and ALSO all the knowledge of the world in their pocket.. but most people used it to post pictures of cats and watch videos of people falling down and hurting themselves.... What would they say? :)
Go create something today.. :)
#technology #meme #80s
, explains "why building your brand is paramount to success" in his podcast.
Do You remember the Encyclopedia Salesman they had the best sales training around at that time. They were selling $800 sets to single parents in the hood baby! Just ask my mom.
Click the link to listen.
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