I was about to email you this one +Jon Cooper
, but I guess I can share it here. :-)
As for the BBB. The price is determined by state/region/city and by number of employees. The St. Louis BBB ranges from $370 for 1-3 employees all the way to $865+ for 100-200 employees. Anything over that and additional websites constitutes as additional charges.
That being said, you are SUPPOSED to get a "dofollow" link out of all of this. You need to check on your listing once it is published as each region has their own rules regarding their directory of businesses. There have been some instances where your businesses website URL in the directory listing was NOT a live link, only text. All you have to do is contact your BBB representative and ask for that to be changed.