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Jon Burgess
Works at RedFusion Media
Lives in Beaumont, CA 92223
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Great read, event if you are not in #marketing - All #business  owners should take a look.
A summary of Davos is really not possible given that there are many simultaneous public sessions as well as private by invitation gatherings spread over four dawn to midnight days. All that one can...
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Interesting that video ads are targeted for fraud at the level this story indicates.   #videoads   #videomarketingstats  
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Jon Burgess

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If you are in #marketing or #SEM  a must read.
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Jon Burgess changed his profile photo.

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Fresh headshot.
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This was such a powerful tool for connecting your G+ to the world. Why would they remove it?
 
Google Is Removing Author Photos from Search. Why?

Anyone who follows me knows that I have invested heavily in trying to be one of the foremost experts on the subject of Google Authorship and Google's overall desire to be able to identify authors as topical authorities.

So you might imagine that it came as a huge shock to me when I heard the announcement today that Google will be removing author photos entirely from Google search results. Some might expect I'd even consider it a blow. I don't, but more on that below.

In addition to removing the photos, they will also no longer show Google+ circle counts for Google Authorship authors. All that will remain is a small byline in the result. For more details see http://searchengineland.com/google-plays-authorship-search-results-dropping-profile-image-google-circle-count-195163

Cleaning Up the SERPs
Google's +John Mueller had the following to say about this change:

We've been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we're simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)

And that's why this doesn't come as a huge surprise to me. Google has been telling us (and signalling by much of what they've done) that the game for the future of search is now to be won or lost on the mobile playing field. But with the addition of a street band's worth of bells and whistles on the SERPs these past few years, they had set themselves up for a very wobbly and inconsistent search experience.

In short, mobile users want things simple and clean.

It's the same thing most of us do when we realize it's finally time to unclutter our houses. Ultimately, some things must go. You hold up each object and try to think of ways you could justify keeping it, but in the interest of the bigger project (a cleaner, less cluttered house), that old bowling trophy goes into the waste bin.

The End of Authorship? Hells No
That's how I think the decision process went down at Google. I think they understood the value of the author photos, but at the end of the day, whatever that value was, it was not greater than the value they'd gain by uncluttering their search pages.

Google Authorship continues. Qualifying authors will still get a byline on search results, so Google hasn't abandoned it. 

Besides, the bigger project here for Google I think is not author photos in search but the much ballyhooed but so far elusive "author rank," the ability to confidently determine who the content creators are in any given topic whom most people trust, and boost their content when appropriate. At SMX Advanced this month +Matt Cutts indicated that was still a priority, but was also still a long way off in being accomplished.

This is a long haul project folks. Don't head for the lifeboats every time Google makes a change.

Am I disappointed to see the photos going? I sure am. But such is the search business. Google isn't driven by whims or emotions. If they're doing this, they're doing it because their data and testing tells them it will be for the better in the long run.

The biggest downside I see is that probably now there will be less incentive for new people to use Authorship markup. But I have a feeling Google isn't worried about that. As I've been saying, they know that most people never would adopt it anyway. They've got to be working on the ability to identify authors and their content without depending on markup.

That's coming, but it will take a while. Stay tuned!

For another very thoughtful take on this development, I highly recommend this post by +Eli Fennellhttp://stonet.co/TkfMpU

#googleauthorship   #authorship   #googleauthorrank   #authorrank  
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Have him in circles
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Thank you +Faeda Elliott for inviting me to speak at "The Branding Lab", here are my slides... already 180+ views...which makes my effort worth the effort.
The Branding Lab Presentation - "The Un-Branded Presentation of what a Strategic Marketer THINKS about Brand" - By Jon Burgess. This talks about how strategic marketers can build brand with out design leading the way, and how strong brands start from strong foundations, not great design. Jon is a marketing professional, speaker and instructor and has worked with more than 500 clients.
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My latest presentation about how you create positioning statements that can help your company drive strategic  #branding .  
Branding, Positioning & Understanding Current Marketing Issues, presented at CSUSB on 11/20/14. Understanding how to build a positioning statement is the most important part of creating your base to your strategic marketing plan. This presentation goes through how RedFusion builds relationship based, executable marketing cycles for small businesses.
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Here is the kid doing a photo shoot for "Whole milk helps build muscle," http://longmontdairy.com/whole-milk-debate.php #milk   #wholemilk  
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I shared this earlier this week.  Funny part was that we got 5 times the social traffic from #Twitter than #Facebook.  

Guess it proves the point.

http://inbound.redfusionmedia.com/news/bid/391192/Summer-Social-Media-Trends-in-Google-Facebook 
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Jon Burgess

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Have him in circles
182 people
Andrew Phipps's profile photo
RedFusion Media's profile photo
Nathan Greenberg's profile photo
Arlene N Smith's profile photo
Christy Oakes's profile photo
Peter Baris's profile photo
Marissa Kingsbury's profile photo
Roderic Ballance's profile photo
Pool Guard Safety Nets and Cover's profile photo
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This is the world famous Jon Burgess.
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I don't drink milk often, but when I do, I drink Longmont Dairy. The glass bottles and the fact that they are not co-op milk, just makes the milk taste fresher and more pure. I don't live in the Denver area anymore, so I don't get to have home delivery, but I wish I could.
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Soren McAdam Christenson is a prominent local accounting firm with experts in construction, healthcare, and manufacturing.
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