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Jon Berna
Works at Driven Data Consulting
Attended United States Navy
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Jon Berna

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Here are 5 recommendations to get your month started faster, with less stress and more focus
As each month comes to an end so begins the nearly week long process of aggregating everything that impacted your sales and service results. If it was a good month this process is usually shorter, however if the final tally was off from your targets the fact finding mission is usually quite painful. We subject ourselves to this to determine how to repeat past successes and turnaround under-performing subsets of …
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Here is a story about a customer that communicated and negotiated at one of the highest levels I have seen to-date. http://ow.ly/rvY6l
Fear of selling the tougher customers based on the selling price alone excludes you from all of the other potential profit opportunities.
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Second of my 4 part series on Managing Your BDC Like a Call Center | A clear way to take your BDC to the next level with advanced processes. Read More: http://ow.ly/qakkU
So, is there a better way to handle calls than every phone in the BDC ringing at once? Yes its called an ACD with advanced bdc phone metrics. Learn More
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Roll out the red carpet with my post-appointment checklist
We tend to look for 'silver bullets' to help us sell cars. If you wanted to grow your business 25% the best place to start is finding 1% in 25 places
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Your dealership can conduct a pre-snap read and audible to the correct inbound call strategy dynamically based on each customer
 
With customer expectations at an all-time high, you need to separate yourselves from the pack by making your dealership’s customer service look effortless. http://owl.li/sS6V8
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Your dealership is receiving calls from a vast array of sources, for new vehicles, used vehicles, marketing campaigns and voice mail returns. This article shows you how to organize them to go to the right person at the right time so you can diagnose each situation correctly.
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Think about how each of your employees, managers and top managers are persuaded. Here are some examples http://owl.li/rAE9V
Dealerships can struggle with turning data into business intelligence. Read how to create data driven decisions to persuade customers and employees alike.
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First of my 4 part series on Managing Your BDC Like a Call Center | A clear way to take your BDC to the next level with advanced processes. Read More: http://ow.ly/q85vp
Phone training only goes so far, the most highly skilled person in the world will still be at a huge disadvantage if the customer is already frustrated.
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Road-tested and Battle-hardened Data-Guru
Introduction
Jon Berna is the Founder of Data Driven Consulting and has been eCommerce and Digital Marketing for 10 years.  Jon is a Navy veteran with diverse background and a Six Sigma approach to Auto Consulting.

Since you found me connect with connect with me on my site.  Thanks for checking my profile.
Education
  • United States Navy
  • Colorado Technical University
  • Six Sigma
Links
YouTube
Contributor to
Work
Occupation
Automotive Consultant, Trainer and Speaker
Skills
Web, BDC, CRM, Social, Email & Marketing
Employment
  • Driven Data Consulting
    Founder, 2013 - present
    Driven Data Consulting is a fresh, Automotive Internet Training Consulting and Marketing company. Our services include Business Development Center (BDC) Training, CRM consulting and training, Automotive Email Marketing and expert Internet Sales Training. We assist on Websites, Vendor Management, Automotive Social Media and Internet Marketing. We have experience in the creation of Microsites, Digital Marketing, PPC, and SEO.
  • Hubler Automotive Group
    eCommerce Director, 2011 - 2013
    100% start-up of a 22+ person fully centralized customer relations department containing 16 CSRs, 3 supervisors, 1 admin, 1 BDC Director and 1 Community Manager. Department receives all inbound / internet traffic for the group. Responsible for all digital advertising, contract negotiations, budget, internal training and system utilization
  • Libertyville Chevrolet
    Business Development Director, 2009 - 2011
  • Owner Connect LLC
    Automotive Marketing Consultant, 2008 - 2009
  • Kaplan University
    Director of Financial Aid, 2006 - 2008
  • Career Education Corporation
    Student Manager, 2003 - 2006
  • United States Navy
    Aviation Electronics Technician, 2001 - 2003
Basic Information
Gender
Male