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John Wiehe
Worked at Veterans United
Attended University of Missouri
Lives in Columbia, MO
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John Wiehe

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Another explanation for the power of "*I*" is to consider how people arrive at purchase decisions. Ultimately, decisions are made based on feelings and emotions. Using first-person pronouns in your call to action leverages this knowledge by helping visitors feel the personal benefit of clicking. +Tim Ash

Good stuff to know first-person pronouns - me - have worked better than second-person pronouns - you - in Web copy and CTAs because buyers want sellers to talk to them like fellow humans.
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John Wiehe

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77% of respondents could not identify what SEO means. SEO stands for "Search-Engine Optimization," reports +Salvador Rodriguez 

I'm actually happy 90% of Americans think HTML is not a STD. I'm bummed when nearly 1 out of 4 Americans don't know what I do with SEO because helping companies bring out their big ideas to their customers online is the gist of what I do.

#SEO   #HTML
 
If you're talking tech with Americans, you may want to avoid using any jargon. A recent study found that many Americans are lost when it comes to tech-related terms, with 11% saying that they thought HTML — a language that is used to create websites — was a sexually transmitted disease.
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John Wiehe

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Hey SEOs,

Learn more about the FTC's guides concerning material connections +Matt Cutts spoke of, check out § 255.5 Disclosure of material connections.

http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf
 
I don't post SEO/search/webmaster videos here very often, because this is my personal G+ account, but this is an in-depth (8 minute!) video that explains some of the criteria we use when we decide whether a link is paid or not. Roughly, here are some of the important questions we ask:
- What is the value of the gift, product, or service?
- How close is the gift, product, or service to actual money?
- Is it an outright gift or a loan?
- Who is the intended audience?
- Is the intent of the gift to get links?
- Would the gift be a surprise to third party?

My guess is that anyone who has been involved with SEO for a while would intuitively understand these criteria, but it's helpful to clarify some of the questions we ask. Bear in mind that well over 99% of the time, paid links that pass PageRank are abundantly clear--because actual money is changing hands--plus we reserve the right to adapt our criteria when we see new types of spam or abuse.
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John Wiehe

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A solid technical foundation is a prerequisite for strong SEO performance. - +Glenn Gabe 

Recrawl for better results:
1. Cloaking in over-optimized navigation.
2. Rel="dofollowed" affiliate links and the directories holding them.
3. Duplicate robots meta tags.
4. Duplicate titles tags and metadata.
5. Rel="canonical" meta tags and URLs with consistent upper or lower casing.

I think this is great information to keep the SEO audits as worthy as the PowerPoint slides we're writing them on because it makes it easier for users and crawlers to understand what sites are trying to tell them.
 
The Power of the Recrawl -> 5 Examples of How Recrawling Site Changes Can Nip #SEO Problems in the Bud

My latest post on +Search Engine Watch covers the power of recrawling site changes for long-term SEO success. Recrawls can often catch problems before they become bigger problems SEO-wise.  Don't assume that your recommendations are always implemented correctly...  Instead, recrawl those changes, and make sure all is cool before they are released to production.
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The rankings from finding the amount of referrer types from 52 magazine & media sites in 2013:

1. Search 37.8%
2. Typed/Bookmarked 29.7%
3. Other Web Sites 22.3%
4. Social Media 10.2%

Great information for SEOs to know because we want netizens to engage with content in their most appropriate context & avenues.
 
How Much Search and Social Media Traffic Do Publishers Get? | Adam Sherk by Adam Sherk < Interesting data.
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John Wiehe

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However, driving traffic to content that no one is reading is a waste of time and money. +Tony Haile

The bottom line from this article to all content creators is to create memorable content over clickable content because value can live and thrive there.
 
In the future, everyone will have your attention for 15 seconds. Sharing is not reading:
http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/
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John Wiehe

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Myth No. 86: Every #SEO reading this will agree with all 85 statements.

But, seriously, this is quality information concerning the current state of SEO from +David McSweeney. This can become rich evergreen content.

What do you think about them?
 
Spent a long time on this... so please read, comment and share if you like :-)
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cheers John
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So we've (Google) played around with the idea of turning off backlink relevance. And at least for now, backlink relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results. - +Matt Cutts 

No, I don't think links are losing value in +Google's algorithm because links are what improved the entire search engine industry and led to Google being #1.
 
It is Whiteboard Friday! Today +Rand Fishkin discusses the question, Are Links Losing Value in Google's Algorithm? Check out the video and let us know what you think!
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4. “Content marketing and content strategy are basically the same thing.”

I think this content marketing fib is the one I'm most guilty of. Content marketing involves strategy but I should know the differences of them because the two are distinct from each other and serve two distinct purposes.
 
I consider this one of the most important pieces I've written. There is so much groupthink and misinformation being passed around about content marketing, most people can recite it as verse and actually believe it to be true.

I want to help people rethink that.
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John Wiehe

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But as I think about the anniversary, I’m at least as impressed by two other facts about the Mac:

1) It’s actually existed for 30 years
2) More important, it’s mattered for 30 years

+Harry McCracken 

This is a great anthology on the Macintosh's impact and effects of creativity. Simply put, I love them and these are a few reasons why.

#Macintosh  
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People
Have them in circles
143 people
Nate Bohon's profile photo
Zack Praiswater's profile photo
Haley Grayless's profile photo
Work
Occupation
Start-up SEO
Skills
SEO, Keyword Research, Link Building, Local Search Optimization, WordPress, PPC
Employment
  • Veterans United
    SEO Intern, 2013 - 2013
  • John Wiehe SEO
    Enact, sustain & engage SEO, 2011 - 2013
    My efforts in SEO helped increase the communication of a client's relevancy to their customers through Internet marketing. Clients gave me their business goals. I gave them the strategy, methods & tactics to achieve their offline & online business goals.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Columbia, MO
Story
Tagline
Living the life. Loving SEO.
Introduction
Start-up SEO

Proud Mizzou J-school grad. 

Eagle Scout.

Drummer.

Human being.
Bragging rights
English is my second language. Music is my first.
Education
  • University of Missouri
    Strategic Communication (Advertising), 2006 - 2008
Contact Information
Work
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John Wiehe's +1's are the things they like, agree with, or want to recommend.
Airbnb Annual: Global Growth, Local Love
www.airbnb.com

In 2012, Airbnb faced a choice: go global and embrace our community around the world; or go local and delve deep into the cities and the nei

Me vs. You: How Pronouns Affect Click Conversion Rates
www.clickz.com

The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pas

85 SEO Facts, Myths &amp; Theories... Confirmed Or Busted!
www.top5seo.co.uk

A detailed guide to SEO in 2014, which takes 85 common SEO beliefs and examines their merits and relevance to rankings.

How the True/False Film Fest and a Church Work Together
www.nytimes.com

Secular and religious cultures meet when the Crossing, an evangelical church in Missouri, sponsors the True/False Film Festival’s award to s

How and When to Use 301 Redirects vs. Canonical
searchenginewatch.com

This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="ca

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud
searchenginewatch.com

SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are

8 Lies About Content Marketing You Probably Believe
businesscasualcopywriting.com

The world of content marketing is full of more horse hooey than an Alberta barn. Like other great lies, many of these half-truths and mislea

What Does SEO Cost? [Infographic]
www.forbes.com

I used to own an Audi, which is to say I had a close relationship with my auto mechanic. His name was Bob. He knew my first name, too. When

Hey BuzzFeed, Search Traffic is Doing Just Fine - Define Media Group
www.definemg.com

BuzzFeed's analysis of social traffic versus search traffic reveals an incorrect measurement and assessment of the publishing industry's ref

How Much Search and Social Media Traffic Do Publishers Get? – |...
www.adamsherk.com

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a questio

8 Deciding Factors that Influence SEO Keyword Prioritization
searchenginewatch.com

Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your bus

Mayo Clinic
plus.google.com

Mayo Clinic is an integrated clinical practice, education and research institution specializing in treating patients.

Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Bus...
www.wired.com

Despite the hype around social media marketing, a relatively antique tech appears to be far more important for selling stuff online.

5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
searchenginewatch.com

SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistak

Social Media vs. SEO: The Hype and the Reality
www.adotas.com

ADOTAS – If you’re counting on social media to be the answer to your sales woes, you might want take [...]

Can We Please Stop Hyping Social as the Marketing Messiah?
searchenginewatch.com

Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But soc

Veterans Day 2013 - Stories of Inspiration from Veterans United
www.veteransunited.com

See what inspires top military leaders, service members and veteran advocates this Veterans Day with Stories of Inspiration from Veterans Un

Veterans United Home Loans
www.veteransunited.com

Our VA Home Loan experts are dedicated to their mission of helping service members, present and past, and their families finance the home of

Link Building - Strategies &amp; Example Pitches
www.mattpolsky.com

See this post for some great link building ideas, including example pitches to get the yes.

SEO is not dead, it just got a sibling - Martin MacDonald
martinmacdonald.net

my opionions on: SEO is not dead, it just got a sibling post updated July 23, 2013

Broadway Brewery's beer is better than their food. The first time I had their food was when I ate their smoked turkey club sandwich plate, which disappointed me for my birthday. The bread was edible but near stale and the barbecue beans were undercooked. I had a friend whom said his beans were undercooked in his chili dog as well. The pint of dry stout I had made up for the food.
Public - a year ago
reviewed a year ago
The first reason why they took my Sentra in was because I needed a new battery. After they replaced it they found out I needed new rear brakes. Both the battery and rear brakes were put in well and have done well since. They took more time than most car repair businesses because they inspected and repaired my Sentra with higher quality. Their business is off the beaten path but it's well worth it to find them when your car's in need of repair.
Public - a year ago
reviewed a year ago
3 reviews
Map
Map
Map
I'll only return if they quicken their cooking pace. Around 10 friends rolled in around 12:45 and left around 2:30 on a Sunday afternoon. The restaurant was near capacity - around 30 people - but even people outside of our party were served later than most sit-down Asian restaurants. I enjoyed the food but waiting nearly two hours negates its good taste.
Food: Very goodDecor: GoodService: Good
Public - a year ago
reviewed a year ago