Seriously, this technology is exciting for improving the quality of life:
Thanks for sharing, John.
The reality is likely somewhere in between. I found this simple 2x2 to be quite interesting as I'd not seen happiness and school performance plotted this way.
It was so surprising to see the standard belief that all those hard working students in Singapore, China, Switzerland etc. might be wrong. They report being happy. (Your cue: Complain about how terrible surveys are at extracting true sentiment!)
It was delightful to see Vietnam in the top right box. They have made substantial changes to their education system, so great to see their high rank.
For us, US, it presents at least some food for thought. We invest a lot in education. We should do better. There are no easy answers though, and the entrenched politics of the issue, on both the Right and the Left, will make it impossible to actually do something about it. Sadly.
How was the matrix created: The Organisation for Economic Co-operation and Development’s triennial international survey compared test scores from 65 countries. Happiness was ranked based on the percentage of students who agreed or disagreed with the statement “I feel happy at school.” Test scores were ranked based on the combined individual rankings of the students’ math, reading, and science scores.
- Moxie InteractiveVP / Director of Strategy, 2012 - present
- Consultant/SpeakerPost-advertising explorer, 2009 - present
- Studiocom - VML (WPP)Director of Strategy, 2010 - 2012
- 22squaredEVP / Director Interactive Communications, 2006 - 2010
- TM Advertising / TMA / Temerlin McClainVP / Director Interactive Creative, 2000 - 2006
For the first ten years, I did traditional advertising.
For the next ten I did digital advertising,
For the last five I've prepared for a world without advertising.
Channels continue to fragment, "media" devices proliferate, and the people formerly know as the audience* have gone from passive consumers to participants who decide which brands and companies thrive or die. The shift from mass marketing to social networking requires brands to rethink how they communicate and companies to reengineer how they operate. With a focus on the delicious cocktail of social+mobile+commerce, I'm excited to be developing post-advertising communication strategies for some of the worlds most recognized brands.
*Jay Rosen - The people formerly know as the audience June 27, 2006
Social Brand Engagement, Mobile Strategy, Systems Modeling & Analytic's, Digital Creative & Production Leadership
- Port Huron Northern, Saint Clair College