For the first ten years, I did traditional advertising.
For the next ten I did digital advertising,
For the last five I've prepared for a world without advertising.
Channels continue to fragment, "media" devices proliferate, and the
people formerly know as the audience* have gone from passive consumers
to participants who decide which brands and companies thrive or die. The
shift from mass marketing to social networking requires brands to
rethink how they communicate and companies to reengineer how they
operate. With a focus on the delicious cocktail of
social+mobile+commerce, I'm excited to be developing post-advertising
communication strategies for some of the worlds most recognized brands.
*Jay Rosen - The people formerly know as the audience June 27, 2006
Social Brand Engagement, Mobile Strategy, Systems Modeling & Analytic's, Digital Creative & Production Leadership