By this article from c|net and according to Nielsen, the television ratings and data company, we spend about 8.5 hours a day in front of our screens. That I can believe. I take issues with which device we are spending more time with. Nielsen wants the TV networks believing that it's 5 hours with the TV, watching their programming and commercials. and only a mere .5 hours of on-demand. It's in the interest of Nielsen to make a case for their relevance in this multi-screen environment. They will have to spend a huge amount of money to change all their data gathering algorithms to show where we, as a viewing public, are spending our time watching content. TV networks want the big money from ads and selling bundle channels to cable and dish providers.
My family of 10, my wife and I and our 8 kids (almost half of that group are now adults) spend are large amount of the day on the internet, business and paid work accounts for part, the other is social, entertainment and gaming. Phones are huge use of people's time, (not in my house,) but around the world. When we watch the TV a good part of the time is the use of on-demand content, we do watch some programming live... partly because of CBS, PBS are not using Hulu.com, the rest we catch on the internet. We haven't used cable or dish for over 6 years now. Our computers are turned on from 9 AM to 1AM all the time, 365 day a year, roughing 16+ hours (my wonderful wife runs our editing company online, she works a good 12+ hours a day. Our two older children (now adults) work with her. We stop and watch streaming TV at 8 or 9 PM, for a couple of hours. I will watch Netflix at work in between AM and PM routes, I'm a School Bus Driver. I have about 4 hours between routes. I work on voice over scripts and learning more about that business model.
Where do people find 5+ hours to just sit in front of their TVs... we do spend a huge amount of time in front of many screens. Most of those are smartphone ones, then there's the internet (computers, smartphones and tablets.) I believe... from just talking to people around me, that a huge amount are watching YouTube: video, music, learning, research, engagement, social. Nielsen is way behind the mark and a dinosaur in this new digital age. They are telling the bean counter at the networks what they want to hear and that their money model is still working. But someone is watching a huge amount of video online... I don't think it's a small niche of people either.
Here is a small part of the article from c|net:
"According to Nielsen, the television ratings and data company, US adults spend more than 5 hours a day parked in front of their TV watching live programming, and they spend another half an hour watching "time-shifted" TV, i.e. shows on a DVR or video-on-demand. That's, by far, much more time than any other single device. The average adult spends about one hour using the Internet on a computer and another hour roughly on a smartphone.http://www.cnet.com/news/amazon-fire-tv-has-videos-games-where-is-the-shopping-cart/