My family of 10, my wife and I and our 8 kids (almost half of that group are now adults) spend are large amount of the day on the internet, business and paid work accounts for part, the other is social, entertainment and gaming. Phones are huge use of people's time, (not in my house,) but around the world. When we watch the TV a good part of the time is the use of on-demand content, we do watch some programming live... partly because of CBS, PBS are not using Hulu.com, the rest we catch on the internet. We haven't used cable or dish for over 6 years now. Our computers are turned on from 9 AM to 1AM all the time, 365 day a year, roughing 16+ hours (my wonderful wife runs our editing company online, she works a good 12+ hours a day. Our two older children (now adults) work with her. We stop and watch streaming TV at 8 or 9 PM, for a couple of hours. I will watch Netflix at work in between AM and PM routes, I'm a School Bus Driver. I have about 4 hours between routes. I work on voice over scripts and learning more about that business model.
Where do people find 5+ hours to just sit in front of their TVs... we do spend a huge amount of time in front of many screens. Most of those are smartphone ones, then there's the internet (computers, smartphones and tablets.) I believe... from just talking to people around me, that a huge amount are watching YouTube: video, music, learning, research, engagement, social. Nielsen is way behind the mark and a dinosaur in this new digital age. They are telling the bean counter at the networks what they want to hear and that their money model is still working. But someone is watching a huge amount of video online... I don't think it's a small niche of people either.
Here is a small part of the article from c|net:
"According to Nielsen, the television ratings and data company, US adults spend more than 5 hours a day parked in front of their TV watching live programming, and they spend another half an hour watching "time-shifted" TV, i.e. shows on a DVR or video-on-demand. That's, by far, much more time than any other single device. The average adult spends about one hour using the Internet on a computer and another hour roughly on a smartphone.
We trade ideas, business plans, services, products and time here on social media.
We Need To Leverage Our Content
When creating a social media persona... we need think about the different ways there are to leverage our content, our message, our thoughts and our fans. That's right fans, those wonderful people who stick with us through thick and thin. As an example, the Beatles haven't recorded a new song since the late 1960's... Yet they still get hundreds and thousands of new fans every year. Plus , their hoards of long term fans have stayed loyal to them for over 40+ years. I know this because I'm part of that wonderful hoard.
What the remaining Beatles have done... is that they have taken their huge library of content and have repackage it, remind people on their content by having new concerts and even write new content. So, what we can learn here is the need to rewrite our content, make new content and post it. Use plugins, such as the ones available with WordPress, you can repost this content all over the web... to various social media sites like Facebook, Twitter, LinkedIn or Tumblr.
Once you’ve done that, you can turn that content into a video and upload it on Youtube or other video sites. You can create a slideshows, which you can upload to places like SlideShare. You can take the audio and share that as a podcast through iTunes, BlogTalkRadio and other podcast directories. You can do blog tours, interviews on Hangouts On Air and turn yourself into a brand. A wanted commodity.
Beware of ‘I Need to be Everywhere’ Syndrome
We have a tendency to become distracted by all the fun new tools, all those get rich now opportunities and the idea that we need to be available everywhere 24/7. Symptoms of ‘I Need to be Everywhere’ Syndrome are... procrastination, poor decision making, wasted resources and unfinished projects. Too much on the plateillitis.
Falling for too many strategies that can quickly dilute your focus and cause you to seriously be impair... the best antidotes for this is to choose just a few tools. That way you stay focused and working towards goals that are organic to your ideals. The emphasis is on producing good, well thought out strategies that keep you productive, reduce your stress and keep all those pesky distractions in check.
Social media is the new world currency… there are many options on how to gain and spend this new currency. Since it’s always so easy to become overwhelmed, I recommend taking time to read all the different types of social media out there... even test a few different ones to see if they fit . When the time if right... you’ll find out which social media strategies are a brilliant fit for your fandom!
Today I have a Stress Test at Oregon Heart and Vascular Institute, they must have a room named after me there, I've spent a huge amount of time and money at this Disneyland for Cardiology.
In the middle of the month they are going to give me the pleasure of a Colonoscopy, which means I have to see the Infusion Center to help control the Coumadin I take for my Chinese beer can Aortic valve, heart valve, replacement. That becomes a week long ritual.
Then towards the end of the month I will see the Sleep Disorder group to see if I'm in need of some help with my breathing and sleeping. This all has to be monitored by my very brilliant Cardiologist and his team.
I'm a walking science experiment...
- ActingVoice and stage actor, 1985 - present
- Certified Life CoachLife Coach, 2011 - present
- WritingWriter, 1989 - present
- School Bus DriverDriver, 2004 - present
- RAKESTRAW BOOK DESIGNBook Editing, Book Formatting, Cover Art & BlogTalkRadio Host, 2009 - present
- Host of RAKESTRAW BOOK DESIGN LIVE EVENTS!Host, 2010 - present
Voice Overs and Voice Acting is my life...
Thank you for sharing your thoughts, Mr. John Rakestraw.
I highly (very highly) recommend this book to all writers. Invest twenty minutes - it's well worth your effort."
Creativity is inherit in our genes… it’s a blessing bestowed by angels.
- AUNLPLife Coaching
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