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John Picard
Works at The Relational Partnership
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John Picard

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Prezi presentations that wow your public, clients and investors.
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John Picard

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What's a marketer to do?
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John Picard

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John Picard's profile photoAnn Shea's profile photo
I'd forgotten about Ad Age had some pics of me in that issue. I've lost track of those, but I did locate one of me from the same era, when I was substituting for a friend at Weeki Wachee one summer and another from even earlier.
Thanks for the compliment about being photogenic. I think it's something you learn as you get older.
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A Relationist - what others may call a strategic marketer, but instead I focus on creating relational leverage in our marketing, communications and service touchponts.
  • The Relational Partnership
    Relationist, present
A relational marketer committed to re-establishing the humanity within business.


It's either good to connect again, or if this is the first opportunity for us to meet, let me invite you to begin a dialogue.

Times of Change

We are in the midst of powerful changes in business and society.   Technology, information consumption and social dialogue have redefined the fundamentals of business.  Our social networks have replaced traditional hierarchies. The industrial age rules of our parents have gone the way of one size fits all production.

Finding the common truth beneath the surface of business

These times demand a different way of seeing business.  This is a chance for us to begin a dialogue about the art and science of the human connection in business. it is our relationships, though often hidden, that together form the power and the potential for business to grow and succeed.  It is our relationship insights and the new tools of connection that can drive sustainable competitive advantage for your business.  In short, it is the sum of our touch points that can turn a passive enterprise into an agile competitor.

This is a discipline that binds all the silos of business 

I think we have much to share with each other.  Think of your strengths and expertise and how it fits into this real world picture of business...  centered on the power of your relational capital.  What if you could more fully harness that power?  What if every customer facing area of your business were aligned by a common focus?  What if your could finally realize your true potential? You can.

I invite you to reach out

I am not seeking to sell you anything on these pages.  In fact, let me offer you a copy of our core book on relational marketing, RELATE!.  O.K., so I do have a price... all I ask is that you follow up and participate in the dynamic exchange going on about this important topic.  Given the results we have seen, this alternative to a mass marketing view of business, offers us a chance to not only transform business for the future, but with some luck regain the humanity of the past.

Again, welcome and let's talk...

Thanks for coming.


To get a bit more of the story...  click here for an album that is a little mini slide show on the  relationship potential in business.  

Bragging rights
I wrote the book, developed the discipline, created new versions of marketing and customized communications and touch points, partnered across disciplines -- and despite it all... my daughter still roles her eyes at my sense of humor.
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John Picard's +1's are the things they like, agree with, or want to recommend.
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